4 1-13 - digital strategy presentaton -asg

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Digital Media Strategy for MSU New Media Driver's License Course

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4 1-13 - digital strategy presentaton -asg

  1. 1. A Digital Media Strategy Presented by: Debra Salem April 1, 2013 MSU-New Media Drivers License
  2. 2. Digital is… Changing the World!
  3. 3. Tactics Build a new website Create an ASG Blog Utilize LinkedIn & Facebook Google Adwords Campaign Employ SEO Techniques Digital Media Training Measure
  4. 4. ObjectivesObtain five new clients in the first fivemonths of the campaignIncrease ASG’s online presenceresulting in a five percent increase inweb trafficLaunch new ASG website by July 2013Increase LinkedIn, Facebook and Twitterfollowers by five percent by July 2013
  5. 5. Buyer Persona’s Goals and Aspirations Challenges Words & Phrases Media Consumption Images How we help
  6. 6. To Blog or Not to Blog? Blogging With The Right Stage and the Right Voice There’s No Limit to the Size of Your Audience
  7. 7. Improve presence Share articles/blog linksJoin groups Post pictures/videoParticipate in conversations EngagePost jobs Post pollsLinks to blogs EventsRecommendations Employee Engagement and Training
  8. 8. Program Budget TASK HOURS PER RATE COST MONTHAccount Management 80 $150 $12,000Website development 80 $200 $16,000Employee Workshops 32 $150 $4,800Graphic Design 35 $100 $3,500Content development 100 $150 $15,000Digital Media Training 40 $150 $6,000Creation/management of blog 40 $100 $4,000Google Adwords Campaign N/A $5,000 TOTAL 407 Hours $66,300
  9. 9. It’s Everywhere You Want to be! Thank-You

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