1. ZARAGOZA S MALL,
SPAIN
Mª Cruz M. M.

2. Not allowed to take any picture
Just pictures outside the store
Pictures allowed

3.  Socks, leggings and
panties store.
 Energetic music.
 Costumers need to
touch the product.
 We tend to walk
on the left.
 Young women are
the customers and
workers.

4.  Underwear for women.
 Everything is accessible.
 Same image as
Calzedonia (then I
realize that they are
from the same owner).
 I came in the store
because of the TV
advertisement but I
didn´t like the store, is
not a nice atmosphere,
the white color all over
the store make you feel
in a cold place.

5.  Cosmetics and
organic clothing.
 Nice smell and
relaxing music.
 The store colors
have the same
color that the logo
and uniform.
 The cash register
is “hide”.

6.  Adventure store:
clothing, backpack,
tents…
 No music.
 Dark floor that
contrast with the
products.
 Really good show
fronts.
 Very good service.

7.  Accesories store.
 Customers are
young women.
 The customers
spend at least 5-10
min at least.
 Most of the time
browsing instead
of buying.
 Very crowded.

9.  Games store.
 All the workers are
young men.
 Most of the
customers are men.
 Very crowded.
 Most of the
customers are men.
 Wood floor.
 Pop Spanish music.
 Very good service.