1. What I do Plain English
Use simple language and infographics to break down overwhelming or
complicated information into bite-sized chunks that are easy to digest.
Sales & Marketing Collateral Marketing Communications
Is Easier to Understand
Easier to Sell
Easier to Buy
Company Overview
Brochures
Website Copy
Case Studies
Pocket Sales Guide
FAQs / Case Studies
Sales Scripts
Annual Report Writing & Editing
Blog Writing
Strategic Social Media
Internal & External Newsletters
communications
Your Message
Strategy
Writing & Design of
Using Infographics
90%
87%
20%
of information
transmitted to the
brain is visual
of people would actually
read text on infographics
of text is all people
remember
Pitch Strategy
Marketing Strategy
Brand Strategy
Communications Strategy
Creative Strategy

2. After 16 years working for and consulting to
blue-chip organisations as writer, editor,
communications consultant and marketing
specialist, Mari-Louise understands the Art of
Simplicity. By communicating in Plain English
you get the right response from your intended
target market...
Mari-Louise Kaplan
Strategist. Writer. Editor.
Client Specific Strategy Market Research
Storytelling through Words and Design
my skills...
...and personalities
The Foxy
Catalyst
The Radical
Rock Star
The ExcavatorThe Annoying
Know-it-All
The Persnickety
Analyst
Considers all options –
both good and bad,
possible and impossible.
Juxtaposes some creative,
extraordinary alternatives to
solid, middle-of-the-road
status quo and evolution
road strategies – taking you
where you haven’t been
before.
Specialises in picking apart a
situation from multiple angles
and perspectives.
Then blends multiple inputs
into meaningful implications
and recommendations.
Always asks more questions
and digs deeper to be on top
of all your market’s needs,
wants and how to address
them.
Has canny ways and means to motivate a change in strategy to your brand objectives. Results
are the only reward that count, and those come only after decisive agreements have been
made and resources (including budgets, people and executive leadership) have been
committed.
Who I am
Let's talk
marilouise.kaplan@gmail.com / (+27) 74 663 7777
...and by doing it through storytelling, you get Mind- and Heart share of voice.