DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.
Marketing With Balls
reinventing the way marketers do marketing
Prof.dr. Henry ROBBEN
Nyenrode Business Universiteit
Nice to meet you!
Let’s stay in touch.
Professor of Marketing
● Advisor ●
Catalyst ● Strategic
decision processes ●
Reading ● First-Person
Shooters ● Cycling ●
+31 626 556 572
It’s a page-turner,
passion ● curiosity ● imagination
vision ● decisiveness ● execution
authenticity ● balance ● openness
our raison d’être
the impact we have lost
in a transparant society
Disruption is everywhere.
“Disruptive Innovation?” by Christensen, Raynor & McDonald
Harvard Business Review, December 2015
Retailing: Amazon (1994) Auctions: eBay (1995)
Search & Advertising: Google (1998) Television: YouTube (2005)
“Now that the asteroid of digitized
information has hit, the global
economy has changed forever. The
era of traditional, hierarchial
market domination by dinosaur
companies is coming to an end.
The world now belongs to smarter,
smaller and faster-moving
enterprises. This is certainly true
now for information-based
industries, and it will soon be true
for more traditional industries as
Salim Ismail – p. 135