The document summarizes the Polish Fashion Now event, which took place during Paris Fashion Week in March 2015. It showcased the work of over a dozen Polish fashion designers, illustrators, and photographers. The event was organized by the Polish Institute in Paris and held in the heart of the city. It aimed to promote Polish culture and establish Poland on the global fashion map by including Polish designers in the prestigious Paris Fashion Week calendar on an ongoing basis.

1. PARIS 04-08.03.2015

2. BABOUT POLISH FASHION NOWB
Polish Fashion Now is an innovative and interdisciplinary event, which was conceived
and promoted by the Polish Institute in Paris.
It is a unique opportunity to discover a dozen or so people from the most inspiring of
the Polish fashion designers, illustrators and photographers during the Paris edition
of the Fashion Week, which takes place in the very heart of the French capital.
www.PolishFashionNow.com

3. BABOUT THE PARIS FASHION WEEKB
The Paris Fashion Week is traditionally thought of as the most important fashion
event of the world, takes place twice a year and attracts press, buyers and visitors
from all around the world. At that time, the designers show their ready to wear
collections. Shows and presentations take place all across Paris.
The Paris Fashion Week is one of the fashion weeks “Big Four”. They start with
New York, continue in London and Milan, just to finish in Paris. The greatest fashion
brands present their collections in Paris: Christian Dior, Louis Vuitton, Lanvin,
Balenciaga, Maison Margiela, Yohji Yamamoto, Saint Laurent, Givenchy, or Hermès,
just to name a few.

4. BTHE STRATEGIC AIM OF THE EVENTB
Creation of a periodic interdisciplinary platform for promotion of the most inspiring
Polish fashion designers, illustrators, and photographers.
Inclusion of the Polish Fashion Now event to the calendar of the Paris Fashion
Week on a permanent basis. Inclusion of Poland in the world map of fashion.
Fashion – new tool for the promotion of the Polish culture.

5. BORGANISERS / AMBASSADORS / PARTNERSB
ORGANISERS:
Polish Institute in Paris
EVENT AMBASSADORS:
Marie-Christiane Marek, Robin Meason
Marcin Kokowski
Piotr Stokłosa
Tomek Sadurski
PARTNERS:

6. M O D E M
FÉDÉRATION FRANÇAISE
DE LA COUTURE
OFFICIAL PARTNERS

7. BEXCLUSIVE ADDRESSB
“It is rue Saint-Honoré where the
prestigious brands from all around
the world compete for their po-
sition. A luxurious house at the
junction with rue Cambon be-
longs to Chanel. There is also Dior,
Alexander McQueen, and the
famous Collette boutique – the most
hipster place in Paris.
Rue Saint-Honoré is the place where
the regular visitors to the Fashion
Week and (reportedly) true Parisi-
ans come for shopping. The narrow
street that stretches for a few kilo-
metres is filled not only with places
with luxurious clothing, but also
shops with the famous French mac-
aroons, niche perfumeries, cafés,
and beauty parlours. At weekends,
there are queues in front of the well-
knownAngelina confectioneryshop.
According to tourist guidebooks,
rue Saint-Honoré is a must-see for
every fashion fan.”
„Szesnastka z rue Saint-Honoré,
czyli polska moda, ilustracja i foto-
grafia na Fashion Week w Paryżu”,
Magdalena Linke, gazeta.pl
(own translation)

8. PRESTIGIOUS LOCATION

9. BPARTICIPANTSB
FASHION DESIGNERS
PITCHOUGUINA Anna Pitchouguina
JACOB BIRGE VISION Jakub Bartnik
Joanna Startek
KAASKAS Katarzyna Skórzyńska
& Julia Skórzyńska-Ślusarek
Sylwia Rochala
SOPHIE KULA Zofia Kula
ACCESSORY DESIGNERS
FILIP VON POLEN Filip Nocko
NUNC Dominka Nowak
DECOLOVE Karolina Pytlakowska
& Dionizy Płaczkowski
Katarzyna Ostapowicz
Katarzyna Gemborys
ILLUSTRATORS
KROPKI KRESKI Paweł Zawiślak
KOSHdsgn Katarzyna Smoczyńska
Elżbieta Gądek
Ada Buchholc
PHOTOGRAPHERS
Magdalena Ławniczak

10. BPARTICIPANTSB

11. BART SHOW OPENINGB

12. BVIP GUESTSB
10 MAGAZINE / 10 MEN
ACHTUNG
ASVOF.COM
CITIZEN K INTERNATIONAL
COLLEZIONI DONNA
CONTRIBUTOR MAGAZINE
CRASH
DAPPER DAN
DEDICATE
DIVA AUSTRIA
ECLECTIC / ECLECTIC-SOCIETY.COM
ELLE BELGIE
ELLE CANADA
ELLE FRANCE
ELLE INTERNATIONAL
ELLE NORWAY
ELLE POLAND
EXAMINER.COM
EXIT
EYESIN.COM
FASHION ITALY
FINDSPIRE
FRANCE 24
GAZETTA DO POVO
GLAMOUR POLAND
HARPER’S BAZAAR BRAZIL
HYPEBEAST
JOY
KURIER
L’EXPRESS
L’OFFICIEL PARIS
L’OFFICIEL THAILAND
L’OFFICIEL UKRAINE
L’UOMO VOGUE
LASH MAGAZINE
LE BON MARCHÉ
LULACERDA.IG.COM.BR

13. BVIP GUESTSB
MARIE CLAIRE ITALY
MODEM
NEW YORK MAGAZINE
NEW YORK OBSERVER
NUMERO HOMME PARIS
NUMERO SCANDINAVIA
ODALISQUE
ODDA MAGAZINE
ODDA MAGAZINE
PARIS MODES
PASHION MAGAZINE
SEZONMAG.COM
SOMA
SOUTH CHINA MORNING POST
SPORT & STYLE
STYLE.COM
SUDDEUTSCHE ZEITUNG - SZ MAGAZINE
T-ONLINE.DE
TECHNIKART/TECHNIKARTMADEMOISELLE
TEXTIL WIRTSCHAFT
THE HUFFINGTON POST US
TV5 MONDE
UNDER THE INFLUENCE
VALEURS ACTUELLES
VANDALS
VFILES.COM
VOGUE
VOGUE BRAZIL
VOGUE KOREA
VOGUE.IT
VOICI
WEST EAST
ZOEMAGAZINE.NET

14. BPRESSB
“explosive representation of
different styles gracefully blended
fashion & art into one electrifying
exhibition”
EYES IN™
“obowiązkowy punkt programu
(Paris Fashion Week”
I-D.VICE.COM

15. BPRESSB
“(..) this exciting group ofdesigners,
illustrators and photographers
gives Poland an upbeat and
seductive image (…)”
GOSEE.DE
“Polish Fashion Now show stole
the show in Paris.”
EYES IN™ Magazine editor in chief
Vivian Van Dijk

16. BSOCIAL MEDIAB