This presentation was created by Manvi Singh , VNIT Nagpur under the guidance of the professor Sameer Mathur IIM Lucknow during a Marketing Internship

1. CHOICES
HAPPINESS
SPHAGETTI
SAUCE
BY MALCOLM
GLADWELL

2. 2

5. We cannot explain what we want deep down

6. MUCH OF THE WORLD WAS OBSSESED WITH UNIVERSALS

8. TRY TO FIND OUT WHAT MAKE PEOPLE EXTREMELY HAPPY

9. Why and
how are
these
insights
relevant to a
manager in
India?

11. HORIZONTAL SEGMENTATION

12. Cost Reduction Quality Improvement
Optimized
Operations
Low demand-side risks

13. THERE
IS
NO GOOD
NO BAD

15. So while being in the moment is important, it's not enough.
It's still critical to use social tools to ask the marketplace
open-ended questions in order to capture unique insights.

16. There is no perfect pepsi
There are perfect pepsis

17. 17
THANK YOU!!! THANK YOU
This presentation was created by Manvi Singh , VNIT
Nagpur under the guidance of the professor Sameer
Mathur IIM Lucknow during a Marketing Internship