This case Study shoes about the HDFC bank marketing Strategies.

1. Exploring HDFC
Bank
A Case Study
Presented By
T. Manohar Babu
Housing Development Finance Corporation

2. INTRODUCTION
HDFC Bank is the largest private sector bank in India
It has over 5,500 branches and 16,000 ATMs across India.
Founders Of HDFC Bank
Chairman: Atanu Chakraborty
CEO: Sashidhar Jagdishan
Business Strategy of HDFC Bank has Founder of Five Pillars
I. Excellence
II. Customer Focus
III. Product Leadership
IV. People
V. Sustainability

3. Provide of banking services for
target retail and wholesale
customer segments
OBJECTIVE
Achieve healthy growth in
profitability, consistent
with the bank’s risk
appetite.
Using Advanced
Technology on banking
System

4. PRODUCTS & SERVICES

5. SUCCESS POINT
Time Saving
Treating customers like a god
Advanced technology
Always focused on customer satisfaction
Introduced new technology like Internet
Banking, Direct Salary Credit, Online
Shopping

8. Targets and Tag
line "We Understand Your World"
"We Make It Happen"
"Building a Better Tomorrow, Today"
"The Power of Professionalism"
"The World's Local Bank"
"Bank Aapki Muththi Mein" (in
Hindi, translates to "Bank in Your
Fist")
Students For education
loan
Employees for credit cards,
loans, life insurance, car
loan Retailer For HDFC
Securities

10. Thank you