SMS Marketing & Advertising UAE Media Kit

1. Unlock the Power of Location
SMS Marketing
edsfze.com
+971-4-5193444info@edsfze.com /edsfze@edsfze

2. Company Overview
Founded in 2006 EDS is pioneer in location-based mobile advertising, our clients benefit from truly international talent
and expertise.
edsfze.com
100GB
Of location data processed
every hour
26BN
Bid requests analysed
daily
300M
Verified IP Addresses
3.6M
Unique pushers P/M
Unique Location Tech
Cross Device
Innovation Led
Verified Location Data

3. Layered with location
User Journey
Location is the foundation of every EDS campaign.
Smart Pin
Filters out inaccurate
lat/longs
Smart Scale
Proprietary Wi-Fi
location technology
edsProximity
Accurate geo fencing
that performs at scale
edsAudience
Target audiences
based on location &
contextual data
edsAudience+
Re-target audiences in
the comfort of their
own home
edsPath
Re-target audiences
based on their
behavioural data
edsConnect
Reach relevant
audiences across
multiple devices
TV
Synchronise mobile
ad
serving with your TV
advertising
OOH
Amplify your outdoor
advertising with mobile
edsPlay
Multi-format location
data-powered video
advertising solution
edsNative
Creatively engage
your audiences
through native
IRI
Did the consumer
buy your product?
ODR
How does the
consumer feel about
your brand?
edsFootsteps
Did the consumer
visit the store?
Reporting
Sync
Cross Device
Formats
Geo Fencing
Historical
Location
edsfze.com
Performance
Real-time
edsEngage
Measure and
understand the true
engagement of your
audiences

4. SMS MARKETING OFFER
edsfze.com

5. SMS MARKETING
edsfze.com
Our Mobile Number Database can be categorized as:
UAE Locals Only
Expatriates Only
Arabic Speakers Only
English Speakers Only
Asians Only
Europeans, American, African Only
By Specific Nationality Wise (UAE, India, Egypt, Bahrain, America etc.)Age Wise
VIP's and High Salaried Peoples
City Wise (Dubai, Sharjah, Abu Dhabi etc.)
Gender Wise (Males or Females)
Why UAE SMS Marketing?
Less Pricing than the Local Providers
Fast Message Delivery (more than 14 messages per second)
Advance Onsite/Telephone/Online/Email Support
Mobile Numbers Databases which make it possible to deliver your SMS to most interesting recipients only
No Setup Charges, No Monthly Charges, No Specific Volume Commitment
User Friendly Web Based Application which allow you to send Single Bulk SMS and History/Monthly Analysis Reports
Integration Facility in your Existing Web/Desktop Based Applications
SMS Reply Option can be provided
SMS Application Features
SMS Marketing By Your Company Name
Web Based Application
Full Support to send SMS in English/Arabic/other Languages
Phonebook-Can store contacts as well as Manage Contacts in Groups
User can be able to send Single or Bulk SMS
User can send Bulk SMS from any computer just having Internet Browser
Integration Facility in your Existing Web/Desktop Based Applications
View Messages History & Delivery Report
View Credits Information
Integration Facility in your Existing Web/Desktop Based Applications

6. SMS Database Classification & Data Count
Etisalat & Du, UAE
edsfze.com
Emirate
UAE Nationals Arabs
Income Groups (AED / Per Month) Income Groups (AED / Per Month)
5-10 K 10-20 K 20 ++ Total 5-10 K 10-20 K 20 ++ Total
Dubai 4631 43962 25652 74245 32525 171860 23354 227739
Sharjah 8627 29114 14925 52666 19833 44753 14520 79106
Abu Dhabi 11208 35777 17836 64821 19755 145051 14954 179760
Ajman 234 7574 NIL 7808 2622 7309 NIL 9931
UMM 265 1342 NIL 1607 366 243 NIL 609
Ras Al Khaimah 9622 11648 2348 23618 14644 17291 2884 34819
Fujairah 16118 11800 NIL 27918 15043 20268 NIL 35311
Al Ain 13135 28729 12160 54024 7737 25392 6466 39595
Total: 63840 169946 72921 306707 112525 432167 62178 606870
Emirate
Asians Western Expats
Income Groups (AED / Per Month) Income Groups (AED / Per Month)
5-10 K 10-20 K 20 ++ Total 5-10 K 10-20 K 20 ++ Total
Dubai 79652 386184 47694 513530 NIL 28483 25595 54078
Sharjah 44213 145014 24436 213663 NIL 22420 2180 24600
Abu Dhabi 25998 277385 24467 327850 NIL 17540 19040 36580
Ajman 11863 26541 4416 42820 NIL 248 NIL 248
UMM 1700 19654 550 21904 NIL 193 NIL 193
Ras Al Khaimah 27063 24793 2015 53871 NIL 7582 NIL 7582
Fujairah 18152 24486 1431 44069 NIL 8530 NIL 8530
Al Ain 28610 52438 12113 93161 NIL 12855 12628 25483
Total: 237251 956495 117122 1310868 NIL 97851 59443 157294
a. We can do campaign based on location i.e Dubai Marina, Bur Dubai, Palm Jumeriah or emirates wise etc.
b. We can run campaign targeting VIP's, High Salaried People, Property Owners, Club Members Etc
c. Validity of all Campaigns and SMS Credits will be for one year.
d. Above data breakup is for Males only.
Count Summary (Male/Female) | Total Data Count : 4154991
UAE Nationals : 481724 | Arabs : 1293097 | Asians : 2125829 | Western Expats : 254341GENDER/AGE
Gender : Male | Age : Above 18 Years |

7. SMS Database Classification & Data Count
Etisalat & Du, UAE
edsfze.com
Emirate
UAE Nationals Arabs
Income Groups (AED / Per Month) Income Groups (AED / Per Month)
5-10 K 10-20 K 20 ++ Total 5-10 K 10-20 K 20 ++ Total
Dubai 9359 23840 8958 42157 59724 124373 39883 223980
Sharjah 10079 17952 7292 35323 50040 15275 24002 89317
Abu Dhabi 10576 25265 10168 46009 65177 125586 33389 224152
Ajman 292 1447 NIL 1739 2464 521 2581 5566
UMM 221 1794 NIL 2015 2855 39 142 3036
Ras Al Khaimah 4024 1360 29 5413 7670 661 2621 10952
Fujairah 3823 5662 20 9505 14496 6173 9111 29780
Al Ain 12931 17710 2215 32856 46545 25337 27562 99444
Total: 51305 95030 28682 175017 248971 297965 139291 686227
Emirate
Asians Western Expats
Income Groups (AED / Per Month) Income Groups (AED / Per Month)
5-10 K 10-20 K 20 ++ Total 5-10 K 10-20 K 20 ++ Total
Dubai 20717 133901 105383 260001 NIL 18500 14831 33331
Sharjah 12984 20402 75919 109305 NIL 20273 1493 21766
Abu Dhabi 21748 128381 105529 255658 NIL 16831 3846 20677
Ajman 443 2194 4731 7368 NIL 308 NIL 308
UMM 33 121 2581 2734 NIL 556 NIL 556
Ras Al Khaimah 562 2228 9309 12099 NIL 66 NIL 66
Fujairah 5247 7744 25313 38304 NIL 3626 NIL 3626
Al Ain 21536 23428 84527 129492 NIL 9291 7426 16717
Total: 83270 318397 413293 814961 NIL 69451 27596 97047
a. We can do campaign based on location i.e Dubai Marina, Bur Dubai, Palm Jumeriah or emirates wise etc.
b. We can run campaign targeting VIP's, High Salaried People, Property Owners, Club Members Etc
c. Validity of all Campaigns and SMS Credits will be for one year.
d. Above data breakup is for Females only.
Count Summary (Male/Female) | Total Data Count : 4154991
UAE Nationals : 481724 | Arabs : 1293097 | Asians : 2125829 | Western Expats : 254341GENDER/AGE
Gender : Female | Age : Above 18 Years |

8. Language preference Percentage
English 78%
Arabic 22 %
Gender Percentage
Male 81 %
Female 19 %
Designation Percentage
Executive/Senior Management 33 %
Sales/Marketing/Advertising 21 %
Professional/Managerial 20 %
Technical/Engineering 7 %
Accounting/Finance 6 %
Administrative 5 %
Writer/Journalist 3 %
Customer Service/Support 2 %
Others 3 %
Age Percentage
Under 18 0 %
18 - 25 15 %
26 - 29 26 %
30 - 39 38 %
40 - 49 17 %
50 - 59 3 %
60 or over 1 %
Appx 25 Million Emails from GCC
Database Classification
SMS & Email 2.75 Million from UAE
Emirates wise breakup Percentage
Dubai 39 %
Abu Dhabi 28 %
Sharjah 15 %
Ajman 4 %
Umm Al Quwain 2 %
Al Ain 3 %
Ras Al Khaimah 5 %
Fujairah 4 %
Special Category Data Counts
Property Owners 240,000
Premium Car Owners 145,000
Gulf New Subscribers 138,000
Club Members 85,000
Frequent Flyers 69,000
High Net worth Individuals(HNI’s) 414,000
UAE Nationals 320,000
Business Owners 140,000
ISO Users (Apple & Mac) 340,000
Events & Exhibitions Visitors 620,000

9. SMS MARKETING COST
edsfze.com
Description Qty Specs. Cost (AED)
SMS (English/Arabic) - UAE
10000
English – 160 Characters
Arabic – 70 Characters
800
SMS (English/Arabic) - UAE
25000
English – 160 Characters
Arabic – 70 Characters
1750
SMS (English/Arabic) - UAE
50000
English – 160 Characters
Arabic – 70 Characters
3000
SMS (English/Arabic) - UAE
100000
English – 160 Characters
Arabic – 70 Characters
5500
SMS (English/Arabic) - UAE
250000
English – 160 Characters
Arabic – 70 Characters
13500
SMS (English/Arabic) - UAE 500000
English – 160 Characters
Arabic – 70 Characters
26750
SMS (English/Arabic) - UAE
500000 &
Above
Please Contact Us -
SMS Campaign Targeting UAE: *EDS Database & Client Database
Note:
1. SMS Messages to Etisalat & DU users are sent with Header Name (11 characters including spaces & AD-) i.e (AD-Name), however we need to apply the same to Etisalat/DU with
client NOC letter along with trade license copy. AED 250 Annual charges for the same to be paid extra. Validity Period of SMS is One Year.
2. One English SMS can have maximum 160 Characters including spaces and 2OPTOUT.ME. However long messages can be sent using extra SMS Credit.
3. One Arabic SMS can have maximum 70 Characters including spaces and 2OPTOUT.ME. However long messages can be sent using extra SMS Credit.
4. Campaign should be minimum of 2500 SMS per batch.
5. *EDS Database : We will use our database for SMS (See Page 4 for database details)
6. **Clients Database: We can provide SMS Sending software to the client. Database & Sending SMS is done by client himself, however we can use your account to send your
messages on request.
7. EDS is responsible for sending messages & Emails and doing Social Media Campaigns, However response rates will depend on several factors like time, date, text, Offer & Target audience for the
campaign. EDS will not guarantee the responses.
8. Report will been shared after 24hrs of the campaign; it includes total number of messages sent, delivered & undelivered.
Bank Transfer:-
COMPANY: EXPRESS DIGITAL SYSTEMS FZE
BANK/Account No: EMIRATES NBD : ACCOUNT NO.(AED): 1014881656401
IBAN (AED): AE830260001014881656401
SWIFT CODE: EBILAEAD, DUBAI SILICON OASIS, DUBAI, UAE

10. Clients
edsfze.com

11. Thank you
edsfze.com
+971-4-5193444info@edsfze.com /edsfze@edsfze