2. Unique Out-of-Home Media
• Parking Garage Locations Nationally
• Chicago Double Deck Bus and Trolley
Vinyl Wraps
• Bicycle Taxi Wraps
• Promotions and Sampling

3. Who We Work With
• Burger King and McDonald’s
• Nokia and T-Mobile
• American and United Airlines
• Hard Rock Café and Red Lobster
Restaurants
• Macy’s
• Travel Michigan and South Carolina
Tourism and Their Agencies

4. Where Garages Are Located
• California
• Florida
• Georgia
• Illinois
• Massachusetts
• New Jersey
• New York
• And Other States plus Washington, DC

5. South Carolina Tourism Case
• It started with a simple idea.
• Chicago is brutally cold in February &
March.
• South Carolina is warm.
• The plane ride from Chicago to South
Carolina is short and frequent.
• A small campaign executed well would be
effective and generate a local, national
and international buzz.

6. Marketing Objectives
• Increase awareness of South
Carolina as a warm vacation
destination.
• Generate PR and buzz extending
the reach of the campaign beyond
a few city blocks.
• Generate substantial traffic to
TimeToThaw.com and its
components, including HOT
DEALS, while also increasing
traffic to the state home page at
www.DiscoverSouthCarolina.com

7. Target Audience & The Goal
• Targeted Chilly Chicagoans commuting to work.
• Interrupted them with unexpected creative reminding
them to get away to sunny, warm South Carolina.
• Used Millennium Park, East Monroe Street, Grant Park
North and South. Four of Chicago’s most popular
parking facilities.

8. By the way, Grant Park was the scene of
history and your advertising message could
have been seen too if it had been in our
parking garages.
Barack Obama Acceptance Speech
Nov. 4th , 2008

9. Implementation
• Extensive and Unique executions.
• Interactive attention-grabbing creative installations for temporary
thawing and escape experiences.
• Conch telephones with ocean sounds, head-high hand dryers for
warm breezes and surfing stairwells to describe a few.

10. Message
• It’s Time to Thaw!

11. Results
• Brilliant performance.
• Physical interaction and photography.
• Viral Shock Wave creating a World Wide Web sensation.
• Resulting buzz created an additional 135 million impressions
recorded and an estimated one-half million dollars in added
promotional value.
• TimeToThaw.com had over 1.2 million views on it’s HOT DEALS
page alone.
• DiscoverSouthCarolina.com had dramatic increase in visits
compared to year earlier.
– Total visits up 22.2%
– Unique visits up 24.4%
– Repeat visits up 27.8%
– Inquiries to South Carolina from Chicago up 51% and Illinois up 53%.

12. Budget
• $500,000 planned
• $490,500 spent
• Under budget and over-delivered on results. Just what your clients want!

13. We have the medium if you have
the message!

14. For More Information
Contact
Patrick Grady @ 847-784-1119,
grady@bigmediasales.com or
Wally Gaer @ 248-737-0350,
gaer@bigmediasales.com
Visit us at
www.BigMediaSales.Com