This ppt is related to operation management on the topic of hype cycle

1. FEDERAL Express: Fed Ex began it’s operation in 1973. It’s the world’s largest express
transportation provider, handling 19 million packages everyday and operational in 220
countries.
Evolving technologies :
COSMOS (Customer Operations Service Master On-line System): A computerized package
tracking system that monitors every phase of delivery cycle. Here Fed Ex employees constantly feed
and alter apt data by incorporating different technologies like AI, ML , satellite and communication
technologies etc.
Command and Control :A satellite to ground level operational system that enables FedEx to deliver
packages by the fastest, safest and surest route, in any weather condition. . It is a relational
database that coordinates FedEx logistics worldwide.
Super trackers : These are hand held computers which are used to scan the progress of the
package an average of 5 times from pick-up to delivery. Such computers record the transit of
shipments through the FedEx integrated network .
Delivery Optimization: FedEx combines near-real-time data and predictive models to help
companies optimize high-value package delivery. It incorporates Robotic Delivery Navigation,
machine learning capabilities , Artificial intelligence technologies etc for efficient delivery
optimization.

2. Hype Cycle of Fed Ex
COSMOS SYSTEM
Super Trackers
Command and
control
Delivery
optimization
techniques like
AI, ML ,
Robotics
e
x
p
e
c
t
a
ti
o
n
s
Peak of
inflated
expectation
Trough of
disillusionment
Plateau of productivity
Slope of
enlightenment
Innovation trigger
Less than 2
years
2 to 5 years 5 to 10
years Time

3. Fed Ex
• Exceptional Brand value
• Apt and innovative technologies
• Fastest, safest and cost effective
operational structure
• AI , ML , ROBOTICS incorporation
• Global footprint and accessibility
Competitive
Advantages:

4. Operational transition :
Performance and productivity :
• Need of diversification to cope
with staunch competitors like
DHL , Amazon etc
• Need to regulate high operating
cost
• Expansion in emerging markets
like Asia, Africa and Latin
America
Research and development :
• Enhance robotic delivery
navigation system
• Increase no of automated
warehouses
• Try to broad operational horizon
using AI , ML technologies