The Aspera Solution enables telecommunication companies with a complete portfolio of file transfer, distribution, synchronization, and automation software to - Systematically achieve maximum transfer speeds of big data, regardless of network conditions and transfer distance. - Centrally manage, monitor and control your transfer activity, server infrastructure, bandwidth utilisation - Automate your file transfer workflows and schedule transfer activity and bandwidth availability - Uncompromising security and reliability

1. © 2014 IBM Corporation
Aspera High-speed Transfer
Moving the world’s data at maximum speed

2. 1
Aspera’s mission
Creating next-generation transport technologies
that move the world’s digital assets at maximum speed,
regardless of file size, transfer distance and network conditions.

3. 2
• Software technology company innovating new data transfer solutions
• Based in Emeryville California
• Founded in 2004, privately held, now part of IBM Software
• Creators of the FASP™ protocol
• Innovative, patented, highly efficient bulk data transport technology
• Unique and core to Aspera’s high-performance file transfer software suite
• Outperforms software and hardware WAN acceleration solutions
• Ranked first in every WAN transfer throughput benchmark
• Patents: FASP Bulk Data and Dynamic Bandwidth Control issued in USA and 30 other countries, others pending
in over 32 countries
• Growth: over 2,200 customers, over 18,000 licenses, 50% year-over-year growth
• Markets Served: Telecommunications, Service Providers, Media and Entertainment, Federal Government, Life
Sciences, Healthcare, Cloud Computing, Software and Gaming, Financial Services, Legal, eDiscovery,
Engineering, Technology, Oil and Gas, Architecture and Design, Enterprise IT
• Global 24x7 Support: Support and sales offices in Sophia-Antipolis, Singapore, Virginia US, and Direct Sales and
Sales Engineering throughout globe
Who is Aspera?

4. 3
Industry Overview
Challenge:
• Stiff competition to the traditional business model with falling margins, new competitors, and new integrated
offerings
• Significant costs of investments to support new services and business initiatives
Goals:
• Create new revenue streams from unique and highly differentiated apps, cloud and other service offerings
• Increase share of the customer’s IT and services spend, while improving customer loyalty and retention
• Develop and leverage new technologies to support new business initiatives and improve service levels while
keeping capex and opex costs in check
• Consolidate infrastructure, increase efficiency and reduce time to market for new services

5. 4
• Big Data Explosion
• Exponential growth in data sizes
• Mix of file sizes—but larger and larger files the norm
• Diversity of Networks Conditions in the field
• Variable bandwidth rates (slow to super-fast)
• Bandwidth rates increasing—costs decreasing
• Networks remains diverse (terrestrial, satellite, wireless)
• Conditions vary—all networks prone to degradation over distance
• Data Freighting Challenges—moving Big Data over WANs
• Teams are geographically dispersed - over distance, network conditions degrade
• Contemporary TCP acceleration solutions not designed for big data transfer and replication
• Wide variety of applications, databases and infrastructure – need for integration and centralized
management
• Cloud Computing Grows Up
• Amazon Web Services (AWS) S3 cloud storage – 2010: 262 billion objects, 2012: 1.2 trillion objects
• More choices: IBM/SoftLayer, Microsoft Azure, Sony OpenStack, HP Cloud, Google Cloud
• No longer a niche – Netflix (transcoding), MTV (global video distribution), BGI (genomic sequencing),
Sony Media Cloud Services (Production Workflows),
industry Trends

6. 5
Industry Use Cases
• Video on Demand (VOD) — Major cable companies and VOD providers rely extensively on Aspera
software for the transport of their VOD assets – including full integration into software VOD distribution
platforms.
• Workflows for Add Ingest — Cable providers receive and process ad content daily, in production
format and with sufficient management controls so ads can be validated, inserted, confirmed and
billed automatically. Aspera offers a highly reliable fast video file transport capability, complete end-to-
end workflow automation, and comprehensive management reporting.
• Online Content Mirroring — Online Content providers providers ensure high availability and fast
access to digital content by replicating the content to multiple locations. Aspera provides high speed
delivery and replication across the data centers so newly acquired content can be made available
across the entire distribution network.
• Disaster Recovery and Business Continuity – Service providers offer automated remote backups
for disaster recovery and business continuity. Aspera provides the fastest data transport between
remote sites to meet the most stringent recovery time and recovery point objectives.

7. 6
Goal – automate end-to-end ad ingest
• High-speed upload / ingest of ads from sponsors
• Automation of workflow (transfer, QC, A/V, ingest, schedule, broadcast, verification, billing)
Examples
• Multiple sponsors advertising on cable provider network
Solutions and Benefits
• Fastest possible transport with FASPTM, ensures ad content is quickly uploaded and ingested
• Aspera Client automation for scheduled upload / transfer of ads from sponsor to network
• Aspera Orchestrator for complete ad ingest workflow automation
Example: Ad Ingest Workflow Automation
Cable Provider
Sponsor
Sponsor
Sponsor
Content & Schedule Upload1
Quality Control2
Antivirus Checking3
Transcoding4
Schedule & Broadcast5
Verification & Billing6
Payment7

8. 7
Goal – Mirrored systems offering alternate access to content
• Replicate digital content from one system to another
• Content is always available, offering high availability of the service
Examples
• Digital Content distributed through a commercial subscription service
Key Features and Benefits
• Fastest possible transport (FASPTM), ensures content is quickly distributed and readily available
• Highly scalable Aspera Sync, allowing synchronization of large files and large file systems
• Continuous synchronization through OS notification ensuring offsite systems are always up to date
Example: Content Distribution / System Mirroring
Web Application
Content
Upload
Primary Site Alternate Site

9. 8
Primary Site
Example: Disaster Recovery / Business Continuity
Goal - Protection against unplanned outages or data loss
• Replicate mission critical data from a primary site to one or more alternate sites
• Systems remain available after a system outage or site loss
Examples
• Sync database transaction logs to a remote site for replay
Key Features and Benefits
• Fastest possible transport (FASPTM), replication fits within the operational window, and meets both the Recovery Time
Objective (RTO) and Recovery Point Objective (RPO)
• Highly scalable Aspera Sync, allowing synchronization of large files and large file systems
• Continuous Synchronization ensuring offsite systems are always up to date
• Command Line Interface for custom scripting to meet specific requirements
• Console Monitoring to ensure system is operational
Alternate Site

10. 9
Aspera Advantage
The Aspera Solution: enables telecommunication companies with a complete portfolio of
file transfer, distribution, synchronization, and automation software
• Systematically achieve maximum transfer speeds of big data, regardless of network conditions and transfer distance.
Guarantee delivery time frames with completion predictability and automatic resume of failed or partial transfers.
• Ensure the quality of other network-based services (email, SAP, VOIP, etc.) is automatically preserved with Aspera’s
adaptive rate control technology.
• Secure the most valuable assets with bulletproof security for private transport, data integrity, content encryption and
user access control.
• Centrally manage, monitor and control your transfer activity, server infrastructure, bandwidth utilization and community
of transferring users.
• Automate your file transfer workflows and schedule transfer activity and bandwidth availability.
• Deploy easy-to-use, cross-platform, web-based or desktop user interfaces with universal access even in restrictive
environments.
• Leverage open APIs for easy integration of Aspera high-speed transport to your in-house systems.
• Enjoy optimal performance/functionality to cost ratio by matching desired performance with your infrastructure’s
potential via bandwidth cap licensing.

11. 10
Case Study Examples
A division of Cablevision, MSG Varsity provides hyper-local coverage in
the New York tri-state area of high school sports, academics and other
related activities via its online, mobile, and television channels.
Solution: High-speed mobile upload and on-time delivery of high-value
content using Apple iPhones, iPads or a web browser to easily upload
large images and HD video to the Amazon cloud.
Benefit: Predictable upload performance and control in support of
breaking news, meeting deadlines, and one-to-many content distribution.
Verizon is a global leader in delivering innovative communications,
information and entertainment, offering voice, data and digital media
services over intelligent wireless, broadband and global IP networks.
Solution: High-speed synchronization and replication of digital audio
and video across Verizon data centers using Aspera Sync to power the
V Cast on-demand subscription service.
Benefit: Immediate availability of digital content throughout the V Cast
content distribution network ensuring high service levels and excellent
customer experience.
AT&T U-verse delivers advanced digital TV, high-speed Internet, and
digital home phone service together over state of the art fiber optic
technology and computer networking as a fully integrated experience.
Solution: High-speed digital file transfers of ad content from sponsors
into an end-to-end fully automated ad-ingest and file-based workflow
that verifies, schedules, and confirms delivery and broadcast.
Benefit: “Lights out” automation enables large scale ad ingest, with high
reliability and service levels driving increased ad revenue and more
sponsors at significantly lower operational costs.
Charter is the fourth-largest cable operator in the US, providing
advanced video, high-speed Internet, and telephone services to
approximately 5.2 million residential and business customers.
Solution: High-speed delivery of ad content to broadcast and cable TV
operators, with automated QC, verification, and closed loop billing.
Benefit: Automation allows a higher rate of more targeted ads leading to
more effective advertising and increased subscribers at a much lower
cost.

12. 11
FASP® — High-performance Data Transport
• Maximum transfer speed
• Optimal end-to-end throughput efficiency
• Transfer performance scales with bandwidth independent
of transfer distance and resilient to packet loss
• Congestion Avoidance and Policy Control
• Automatic, full utilization of available bandwidth
• On-the-fly prioritization and bandwidth allocation
• Uncompromising security and reliability
• Secure, user/endpoint authentication
• AES-128 cryptography in transit and at-rest
• Scalable management, monitoring and control
• Real-time progress, performance and bandwidth utilization
• Detailed transfer history, logging, and manifest
• Low Overhead
• Less than 0.1% overhead on 30% packet loss
• High performance with large files or large sets of small files
• Resulting in
• Transfers up to thousands of times faster than FTP with precise and predictable transfer times
• Extreme scalability (concurrency and throughput)

13. 12
FASP® – Performance Breakthrough
• FASP transfer speeds are not affected by distance
• Performance scales linearly as bandwidth increases
• Equally supports large files and large sets of small files

14. 13
Problems with current file sharing solutions
• Data Size and Volume
• Today’s “Drive,” “File Sync” and “File Sharing” services are impractical for Big Data
• Large data sets (large files or large collections of files) cannot move
• Speed and Performance at Distance
• On global WANs (100 millisecond RTT / 1% packet loss+) standard TCP rates are <<10Mbps
• Transfers and sync sessions are extremely slow and most often do not complete at all
• Security
• Security for hosted solutions is dependent on security of the provider
• Access control is limited and integrity of file ownership is fragile, with huge concerns over privacy,
• Deployment Options
• Typical SaaS offerings don’t support on premise or hybrid infrastructure
• Often a single infrastructure solution
• Sharing Paradigms
• Users are typically locked into a single delivery option
• Sync, Share, or Person-to-Person delivery
• Compliance, Auditing and Control
• Limited controls, lack of visibility into risk, weak compliance auditing tools

15. 14
Aspera Products solve these problems!
• Data Size and Volume
• Support for the largest file sizes
• Largest collections of files including entire directories
• Speed and Performance at Distance
• Maximum transfer speed regardless of distance or network conditions
• Unaffected by latency and robust to extreme packet loss
• Security
• Encryption over the wire and at rest, including support for cloud-based object storage
• Powerful and granular access control model
• Deployment Options
• Support for on-premises, cloud, or hybrid models
• Completely seamless and transparent to the user
• Sharing Paradigms
• Fully integrated system-to-system and person-to-person transfers, synchronization and sharing
• Accessible from the desktop, mobile, and browser
• Compliance, Auditing and Control
• Rich logging and reporting

16. 15
Aspera App for Microsoft® SharePoint®
NEW FEATURES AND CAPABILITIES
• Key Features and Benefits
• FASP high-speed uploads and downloads for files and data sets of
any size into SharePoint
• Overcome SharePoint 2GB file size limit and 4TB repository limit
• Separate SharePoint from storage location and architecture
• Leverage existing configuration including Active Directory, SharePoint
application permissions, and library metadata
• Check in and check out facilitates collaboration
• Preview files during upload
• Fully integrated with Aspera Drive
• Applications and Use Cases
• Rapid transfer of large sets of files into SharePoint 2013
implementations
• Storage of large video, imagery, and graphic media assets
• Transfer of large engineering and architecture files
• Secure archiving of medical images and scanned documents