Direct carrier billing (DCB) has witnessed significant traction. Initially, the concept was introduced to make purchasing ringtones and wallpapers more convenient. Direct carrier billing is being used for a variety of functions, ranging from purchasing air tickets to paying parking fees.

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What is Fuelling the Direct Carrier Billing
Market?

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Direct Carrier Billing
“Making purchases that are charged to customer’s mobile phone account is Direct Carrier Billing”
Evolution of Direct Carrier Billing
Buying Ringtones and
Wallpapers
‘App Economy’ -
developers develop
apps and sell in the app
store
Purchase of digital
goods
Payment of a range of
good – air tickets,
parking fees etc.
All charged to mobile phone bill

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Drivers of Direct Carrier Billing
 An effective way for mobile operators to raise revenue
Free communication apps (Whatsapp, Skype etc) eating into mobile operator revenue
Through Direct Carrier Billing, mobile operators can recover the lost revenue
 The who’s who of mobile industry are into it
Business scored high in last 2 years
All major players taking advantage of it
Google striking deals with carriers across the world
Microsoft windows phone store has 80 live markets currently

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Drivers of Direct Carrier Billing
 Convenience Matters
One Click payment experience
Nor pin sharing, no credit card information sharing, no misuse of cards
Convenient way of making payment
80% conversion rate
 Reaching out to the unbanked population
Huge amount of unbanked population in developing countries
Helps reach out to unbanked population
Giving them power to transact

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Drivers of Direct Carrier Billing
 Higher transaction values and more markets –
Higher amount per transaction
Penetration increasing every year
Available in 120 markets worldwide (as on 2016)
Entrance of multiple players increasing growth rate manifold

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Present Scenario
• Spread across 120 countries
• Current market size – $12 to $16 billion
• Expected to grow to $24 billion by 2019
• 70% conversion rate for first time transactions
• 80%-88% repeat purchases

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Future Roadmap
• Expected to grow manifold
• One of the two multibillion dollar sector
• To be a major driver of world economy
• Forecasted to provide $14 billion revenue in the next 5 years
• Being driven by G20 nations for financial inclusion of 2 billion unbanked population worldwide
• Operators expected to bring innovation to reap the benefits

8. 8© Copyright Comviva Technologies Limited. 2015
Disclaimer
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