Introducing a new kind of insurance which can shield you and your family from this venom that is “DENGUE SAFEGUARD INSURANCE POLICY”

1. DENGUE SAFEGUARD
INSURANCE POLICY
VIDHIKA GUPTA
SIDDHARTH PRASAD
ASIF AHMED
MAHESH SHAW
ERAM NASIM
RAKHI KUMRAI
DEBMALYA BASU
Presented By:

2. INTRODUCTION
Dengue fever is a mosquito-borne tropical disease caused by the dengue virus. Symptoms typically
begin three to fourteen days after infection. This may include a high fever, headache, vomiting,
muscle and joint pains, and a characteristic skin rash. The disease develops into the life-threatening
dengue hemorrhagic fever.
So we here introduced an insurance which can shield you and your family from this venom that
is “DENGUE SAFEGUARD INSURANCE POLICY”
Dengue insurance is a contract, in the form of a policy, where an insurance
provider undertakes to provide financial coverage to an individual in exchange for a payment over
regular periods of time called a premium. The insurance provider will offer a lump-sum amount to
the beneficiaries or nominees of a policyholder in case of his / her untimely dengue. This payment
will include the sum assured, which is the amount you have purchased the policy for, and the
minimum amount of money that the company will pay you before adding bonuses

3. MEANS END CHAIN
ATTRIBUTES
Concrete Attributes Premium Receipts, Maturity Amount , Contract Papers.
Abstract Attributes Accumulation of money , Safety , Reliability.
BENIFITS
Functional Benefit Free check up , Health advise
Psycho-Social Benefit Safety & Security , Minimization of risk , Economical.
VALUES
Instrumental Value Insurance Policy .
Terminal Value Risk free life , Protection from dengue.

4. PRODUCT LIFE CYCLE
INTRODUCTION STAGE
MARKET -
Competitors - Apollo Munich Health Insurance , Max Bupa Health Insurance , Reliance general
Insurance Co. Ltd , ICICI Lombard GIC Ltd , Bajaj Allianz Health Guard , etc.
Customer - Innovators and Early Adapters.
Market Size - Small but growth market.
Profit - Loss / negative.
Overall - Market Development.

5. DENGUE IN INDIA:
According to the World Health Organization (WHO), there are
about 390 million cases of dengue fever worldwide, and of the total
number of cases, 96 million require medical treatment. India also
saw a doubling up of cases of dengue from 2014 to 2015 and the
worst hit city was Delhi with over 1800 cases of the fever. 2016 is
not expected to be any better and this has become a cause of
concern for the country.

6. 7P’s
Dengue Safeguard Insurance is our product .
Website and office is the place.
Promotion will be done in various ways in both Urban area and Rural area
Urban Area- Hoarding outside hospital and high ways.
Distribute pamphlet outside mall.
Advertisement on TV channels like Star Jalsha timing 8pm to 10pm .
Non skip video on YouTube.
Rural Area- Awareness program in village panchayat.
Advertisement on TV.
Wall painting in market place
Process - A service blue print of our insurance policy which provides the details of the
service delivery process.

7. People- Minimum qualification of employee is class-12 pass.
Good communication skills.
Customer service training for employee and agent.
Physical Evidence- Office website and app
Tangible items to policy holders(pen,diaries and bags)
Door to door facility(agent)
Brochures
Business cards

8. STP
SEGMENTATION:
Demographic : Urban area and Rural area
Age : All age group
Social Class : Lower class and middle class
Psychographics : Segmentation based on awareness and Knowledge and understanding
TARGETING:
Income Group : Working class people
Middle level of income(10000-15000)
Lower level of income(upto 10000)
POSITIONING:
By benefits and attributes
Tag Line:
“DENGUE SE SURAKSHA APKI AUR APKE CHAHNE WALO KI”
IT will engraved in the mind of people that by taking the policy he/she will be secure from dengue

9. PREMIUM PLANS
AC Non AC
Total plan cost : Rs.40,000 Rs.30,000
For 1year:
Monthly basis AC(Rs) Non AC(Rs)
1st 50000 3750
2nd 3500 2625
3rd 3500 2625
4th 3500 2625
5th 3500 2625
6th 3000 2250
7th 3000 2250
8th 3000 2250
9th 3000 2250
10th 3000 2250
11th 3000 2250
12th 3000 2250
40000 30000

10. 2nd Year:
Monthly basis AC(Rs) Non AC(Rs)
1st 2500 1875
2nd 1750 1312.5
3rd 1750 1312.5
4th 1750 1312.5
5th 1750 1312.5
6th 1500 1125
7th 1500 1125
8th 1500 1125
9th 1500 1125
10th 1500 1125
11th 1500 1125
12th 1500 1125
: : :
: : :
: : :
: : :
24th 1500 1125
40000 30000

11. If the insuree is diagnosed with the dengue before paying all the premium then also he can avail the benefit provided
he has paid atleast 70% premium of his plan.
That means if the chosen plan is of Rs 40000, then Rs 28000 amount has to been cleared by the insuree .
REGISTRATION:
Registration can be done online as well as offline.
For Offline: Need to collect the form from our branch office. Need to pay Rs50 for the form and fill the form and
submit it back.
For Online: Go to the website www.dengueinsurance.com.
Fill the form and submit but need to come to the office for digital signature.
Online form is free of cost

12. INCOME STATEMENT
Income statement:
Receipts Amount
Investment in government bonds 90000
(100000*9%)
Premium received 2000000
(50*40000)
(A) 2090000
Expenses
Fixed Expenses
Salary(6000*20) 120000
Rent 30000
Advertising:
Pamphlets and poster(2*2000) 4000
Newspaper front page(8 weekends*2400) 19200
You tube(650 per day*30) 19500
Hoarding(25000 per 2months) 50000
Others 50000
292700

13. Variable Expenses
Agent commission(3+sale-200per sale) 2000
Claim Cost(30*60000) 180000
(B) 2094700
Loss (B-A) 4700

14. CASHFLOW STATEMENT
Operating Cashflow
Net Earnings 4700
(+)Depreciation -
(+)/(-) Changes in current asset and liabilities -
Cash from operations 4700
Investing Cashflow
Investing in property, sales of land, building -
(-)Purchase of equipment (10000)
Cash from investing activities (10000)
Financing cash flow
Proceed of issue of share and debentures -
(-)Divided paid -
(-)Repayment of long term debt -
Cash from financing activites Nil
Net decreasing cash (14700)
O/P cash balance 20000
C/S cash balance 5300