Income Insurance Limited – Insurer Transformation Award 2023The Digital Insurer
Income Insurance is a leading composite insurer in Singapore that provides a comprehensive suite of life, health, and non-life insurance products. It has over 2.2 million policyholders and $47 billion in assets. The document discusses Income Insurance's digital transformation journey, which includes building new digital business models like embedded and stackable insurance products. Examples provided are GigSurance for gig workers and FreightSurance for shipping coverage. The transformation has helped Income Insurance become a recognized digital leader in insurance and grow its direct customer channels.
The Dubai Health Authority has issued a law requiring all residents and their dependents in Dubai to have mandatory private health insurance. The law will be implemented in phases, starting with companies employing over 1000 people in 2015. By the deadline for each phase, all individuals in that phase must have insurance. Employers are responsible for arranging insurance plans that meet the Essential Benefits Plan requirements and for paying premiums. Insurers must offer plans within the annual premium range set by DHA of AED 520 to AED 730 per person. The minimum required plan benefits include an annual limit of AED 150,000 per person and coverage for inpatient, outpatient, maternity services and medications.
The Dubai Health Authority has issued a law requiring all residents and their dependents in Dubai to have mandatory private health insurance. The law will be implemented in phases, starting with companies employing over 1000 people in 2015. By the deadline for each phase, all individuals in that phase must have insurance. Employers are responsible for arranging insurance plans that meet the Essential Benefits Plan requirements and for paying premiums. Insurers must offer plans within the annual premium range set by DHA of AED 520 to AED 730 per person. The minimum required plan benefits include an annual limit of AED 150,000 per person and coverage for inpatient, outpatient, maternity services and medications.
Service marketing of HDFC BANK INSURANCES SusmitaMaity6
service marketing of HDFC bank , vision and misssion its objective and benefits , business strategy , HDFC Ergo medical insurance , insurances offered by HDFC , swot analysis of hdfc bank
1) Apollo Munich Health Insurance Co. Ltd. provides health insurance and aims to make quality healthcare easy and accessible through simple policies, transparent procedures, and innovative products.
2) Healthcare spending in India is projected to increase significantly from $42 billion in 2010 to $280 billion in 2020 due to rising lifestyle diseases, enhanced hospital quality, and increasing incomes.
3) Health insurance protects people from having to reduce savings, borrow money, compromise on treatment, or do nothing when faced with high medical costs for quality treatment. It allows people to access cashless treatment at Apollo Munich's network of hospitals and healthcare providers.
AOC Insurance Broker is a leading European insurtech that offers international health insurance solutions for expatriates, families, travelers, and organizations. They provide a digital health coaching platform and mobile app called ExpatCare that allows users to compare health insurance plans, access preventative care services, and earn rewards to discount insurance premiums. Their offerings target both individual and corporate clients across three segments.
LIC was established in 1956 and is fully owned by the Government of India. It has a large market share and offers a wide range of insurance products. However, it is facing challenges in the southern region of India. To address this, LIC should increase the number of agents, offer higher commissions, and provide free health insurance to attract more customers aged 20-35 years old in the south.
Income Insurance Limited – Insurer Transformation Award 2023The Digital Insurer
Income Insurance is a leading composite insurer in Singapore that provides a comprehensive suite of life, health, and non-life insurance products. It has over 2.2 million policyholders and $47 billion in assets. The document discusses Income Insurance's digital transformation journey, which includes building new digital business models like embedded and stackable insurance products. Examples provided are GigSurance for gig workers and FreightSurance for shipping coverage. The transformation has helped Income Insurance become a recognized digital leader in insurance and grow its direct customer channels.
The Dubai Health Authority has issued a law requiring all residents and their dependents in Dubai to have mandatory private health insurance. The law will be implemented in phases, starting with companies employing over 1000 people in 2015. By the deadline for each phase, all individuals in that phase must have insurance. Employers are responsible for arranging insurance plans that meet the Essential Benefits Plan requirements and for paying premiums. Insurers must offer plans within the annual premium range set by DHA of AED 520 to AED 730 per person. The minimum required plan benefits include an annual limit of AED 150,000 per person and coverage for inpatient, outpatient, maternity services and medications.
The Dubai Health Authority has issued a law requiring all residents and their dependents in Dubai to have mandatory private health insurance. The law will be implemented in phases, starting with companies employing over 1000 people in 2015. By the deadline for each phase, all individuals in that phase must have insurance. Employers are responsible for arranging insurance plans that meet the Essential Benefits Plan requirements and for paying premiums. Insurers must offer plans within the annual premium range set by DHA of AED 520 to AED 730 per person. The minimum required plan benefits include an annual limit of AED 150,000 per person and coverage for inpatient, outpatient, maternity services and medications.
Service marketing of HDFC BANK INSURANCES SusmitaMaity6
service marketing of HDFC bank , vision and misssion its objective and benefits , business strategy , HDFC Ergo medical insurance , insurances offered by HDFC , swot analysis of hdfc bank
1) Apollo Munich Health Insurance Co. Ltd. provides health insurance and aims to make quality healthcare easy and accessible through simple policies, transparent procedures, and innovative products.
2) Healthcare spending in India is projected to increase significantly from $42 billion in 2010 to $280 billion in 2020 due to rising lifestyle diseases, enhanced hospital quality, and increasing incomes.
3) Health insurance protects people from having to reduce savings, borrow money, compromise on treatment, or do nothing when faced with high medical costs for quality treatment. It allows people to access cashless treatment at Apollo Munich's network of hospitals and healthcare providers.
AOC Insurance Broker is a leading European insurtech that offers international health insurance solutions for expatriates, families, travelers, and organizations. They provide a digital health coaching platform and mobile app called ExpatCare that allows users to compare health insurance plans, access preventative care services, and earn rewards to discount insurance premiums. Their offerings target both individual and corporate clients across three segments.
LIC was established in 1956 and is fully owned by the Government of India. It has a large market share and offers a wide range of insurance products. However, it is facing challenges in the southern region of India. To address this, LIC should increase the number of agents, offer higher commissions, and provide free health insurance to attract more customers aged 20-35 years old in the south.
iServices Alliance Solutions is a comprehensive health insurance solutions provider that has processed over 4500 claims worth more than Rs 13.5 crores. It offers various services to both healthcare providers and insurance holders, including empanelment assistance, an insurance help desk, claims processing, and reimbursement assistance. Founded in 2011 by three visionaries, iServices aims to excel in insurance services through innovation, professionalism, and customer-centric operations.
The document outlines details about Dubai's mandatory health insurance law, including:
- The objective is to ensure all residents have essential health coverage (3.8 million people).
- Implementation timeline phases in coverage between 2014-2016 based on company size.
- Employers must provide approved plans and pay premiums for employees, though not dependents.
- Only insurers with Dubai Health Insurance Permits can offer approved essential benefits plans.
- Employers can purchase plans directly from insurers or through registered insurance brokers.
Dial4242 is an ambulance aggregation startup in India that allows users to book the nearest available ambulance via an app. Users can track the ambulance's location in real time and see the estimated fare before the trip. Dial4242 offers different ambulance variants for various medical needs. It is currently operational in South Delhi with over 125 ambulances and plans to cover all of Delhi by June 2019. The startup earns revenue from commissions charged to ambulance partners and has raised Rs. 1 crore in seed funding to date. While several ambulance aggregation startups have emerged in India, no clear leader has emerged yet in this nascent market. Dial4242 aims to take the lead through its technology and real-time tracking features.
This presentation provides an overview of Bajaj Allianz Life Insurance Company Ltd. It discusses the establishment of the joint venture between Bajaj Auto and Allianz AG. It then summarizes the strengths and weaknesses of Bajaj Allianz, as well as the opportunities and threats facing the company. Finally, it outlines the job responsibilities and training received by the presenter during their time working for Bajaj Allianz.
The document is a project report on the product/services and marketing strategies of Kotak Mahindra Life Insurance. It includes an introduction to the insurance industry in India, the importance and functions of life insurance. It also describes the research methodology used in the project which involved collecting primary data through surveys to analyze customer buying behavior and evaluate strategies for recruiting life insurance advisors.
Assignment on risk management and insurance22shahed Mohammad
MetLife is a global insurance company founded in 1868. It has over 90 million customers in 50+ countries. In Bangladesh, MetLife has been operating since 1952 and is the largest life insurer with a 33% market share and over 1 million insured members. MetLife's key products in Bangladesh include Three Payment Plan Plus, Education Protection Plan Plus, Critical Care, Hospital Care, and Future Care - DPS which provide life insurance, health insurance, and savings opportunities to customers.
The document discusses various banking and postal services in India. It provides details on electronic banking (e-banking) services like ATMs, internet banking, mobile banking, and debit/credit cards. It also outlines the key benefits of e-banking for both customers and banks. Additionally, the document outlines various postal services in India like Speed Post and Instant Money Order Service, as well as financial schemes supported through post offices like Public Provident Fund and Savings Bank Accounts.
viteSicure is an insurtech company that provides life insurance in an accessible, self-service, and instantaneous manner. It transforms the traditional policy buying experience through a fully digital process. viteSicure aims to address the protection gap and meet customers' needs through affordable monthly subscriptions and an omnichannel service. The company has experienced rapid growth and a high customer lifetime value to customer acquisition cost ratio, validating its innovative business model.
HOW TO DEVELOP AN EFFECTIVE COMPENSATION STRATEGY?Mehreen Shafique
1. Define your compensation philosophy.
2. Link compensation to your overall business strategy.
3. Change the culture and reinforce it with compensation.
4. Reward the behaviors that drive the results.
5. Think total compensation.
6. Measure your return on invested payroll Re./-
The document discusses different types of sales channels used by Apollo Munich Health Insurance, including agency channels, corporate channels, partnership channels, and direct-to-customer channels. It explains the mindset behind selecting each channel and how they each fuel company growth. The agency channel focuses on relationship building and commissions, accounting for 50% of business. The corporate channel requires experience to close large deals and accounts for 30% of business. Partnership channels appeal to brokers' large client bases and account for 15% of business.
Navi Health Care is the flagship health insurance operation of Navi Group, serving over 12 lakh customers in just 3 years. It has connections with more than 10,000 hospitals and has seen revenue increase from Rs. 200 cr in 2020 to Rs. 800 cr in 2021. Navi aims to optimize the customer journey through digitalization, with easy policy purchase and claim settlement within 20 minutes. It offers benefits like a 97% claim settlement ratio, 100% coverage with no co-payment, restoration of the sum insured, and coverage for pre/post-hospitalization expenses.
Social Media, Social Good & Good Business Can they fit together? Philippe Danielski
This document discusses how social media can be used for social good and good business in the insurance industry in Indonesia. It notes that insurance awareness and understanding is low in Indonesia, with only 18% knowing what insurance is. The document proposes using social media to increase awareness of risks and knowledge of insurance. Specifically, it outlines Zurich Insurance's Z-Alert mobile app, a free early warning system for disasters in Jakarta that also provides claims services and builds the insurance brand. The app aims to increase protection, education, and risk awareness among customers, partners, the public and government while also providing big data and reducing losses for the insurer. The document concludes that innovation using social media and technology can help raise insurance awareness and knowledge in
1. The document provides an overview of Padma Islami Life Insurance Ltd, a Bangladeshi life insurance company that follows Islamic principles. It describes several of the company's insurance products like term insurance, marriage insurance, and Hajj/Umrah insurance.
2. The operations of Padma Islami are then summarized, including activities like rate making, underwriting, sales and marketing, claims settlement, and reinsurance. Underwriting involves assessing risk factors like business type, finances, and safety practices. Claims settlement requires notifying the insurer, investigating, reviewing policies, and providing payment.
3. Personal and diversifiable risks are the main risks covered by many of the company's products. The document provides details
This document is a letter from Star Health & Allied Insurance Company promoting an accident insurance policy for industrial employees. The policy provides risk coverage and compensation for medical expenses if an employee has an accident either inside or outside the company. It offers cashless treatment at over 8,000 hospitals across India. The table of benefits outlines the premiums, coverage limits, and payout amounts for medical expenses, death, permanent disability, lost income, and other additional benefits like education grants or transporting remains.
The Institute of Customer Experience Management (ICEM), the flagship institute of Aegis Global Academy, is the first-of-its-kind to offer an MBA equivalent program focused solely on customer experience management and customer-centricity.
The document discusses healthcare options for expatriates living in Singapore. It notes that Singapore has a highly-ranked healthcare system consisting of public and private hospitals. While the cost of healthcare is higher, medical insurance is available for expatriates from insurance companies. The document then provides an example of the amount of coverage an expatriate might need, and checks whether a company medical plan would be sufficient. It outlines additional comprehensive insurance solutions like medical expense insurance, critical illness insurance, and disability income insurance to better cover healthcare needs and protect income. The document encourages contacting an insurance planner for more details on these options.
Resolution Insurance Ltd is a medical insurance provider in Tanzania that utilizes managed care principles. It provides access to comprehensive healthcare through its network of over 650 medical service providers across East Africa. Resolution Insurance spreads risk across its over 60,000 members to offer a wide range of benefit plans at affordable premiums. It is well capitalized and fully insured, with professional indemnity coverage to protect members.
Product Promotion and Consumer Awareness about Life Insurance with special re...Bristi Dutta
A study about the various kinds of product promotion and Consumer Awareness about Life Insurance with special reference to SBI Life Insurance. It shows the various products that SBI LIFE offers to the public and also their benefits for the customers. And also how SBI Life connects to people. And also shows how SBI Life insurance creates awareness among the people regarding having a life insurance policy for them and their loved ones. And also shows how the families can be beneficial financially during any mis happening. Life's uncertainty is largely understood easily after the COVID-19 situation.
The document discusses insurance and its types. It defines insurance as a contract between an insurance company and a policyholder, where the insurer agrees to pay a specified amount if a specified event occurs. Insurance is divided into life insurance, which covers human lives, and non-life (general) insurance, which covers other assets. The document then discusses SBI Life Insurance, its joint venture with State Bank of India and Cardif SA, and its various individual and group insurance products.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
iServices Alliance Solutions is a comprehensive health insurance solutions provider that has processed over 4500 claims worth more than Rs 13.5 crores. It offers various services to both healthcare providers and insurance holders, including empanelment assistance, an insurance help desk, claims processing, and reimbursement assistance. Founded in 2011 by three visionaries, iServices aims to excel in insurance services through innovation, professionalism, and customer-centric operations.
The document outlines details about Dubai's mandatory health insurance law, including:
- The objective is to ensure all residents have essential health coverage (3.8 million people).
- Implementation timeline phases in coverage between 2014-2016 based on company size.
- Employers must provide approved plans and pay premiums for employees, though not dependents.
- Only insurers with Dubai Health Insurance Permits can offer approved essential benefits plans.
- Employers can purchase plans directly from insurers or through registered insurance brokers.
Dial4242 is an ambulance aggregation startup in India that allows users to book the nearest available ambulance via an app. Users can track the ambulance's location in real time and see the estimated fare before the trip. Dial4242 offers different ambulance variants for various medical needs. It is currently operational in South Delhi with over 125 ambulances and plans to cover all of Delhi by June 2019. The startup earns revenue from commissions charged to ambulance partners and has raised Rs. 1 crore in seed funding to date. While several ambulance aggregation startups have emerged in India, no clear leader has emerged yet in this nascent market. Dial4242 aims to take the lead through its technology and real-time tracking features.
This presentation provides an overview of Bajaj Allianz Life Insurance Company Ltd. It discusses the establishment of the joint venture between Bajaj Auto and Allianz AG. It then summarizes the strengths and weaknesses of Bajaj Allianz, as well as the opportunities and threats facing the company. Finally, it outlines the job responsibilities and training received by the presenter during their time working for Bajaj Allianz.
The document is a project report on the product/services and marketing strategies of Kotak Mahindra Life Insurance. It includes an introduction to the insurance industry in India, the importance and functions of life insurance. It also describes the research methodology used in the project which involved collecting primary data through surveys to analyze customer buying behavior and evaluate strategies for recruiting life insurance advisors.
Assignment on risk management and insurance22shahed Mohammad
MetLife is a global insurance company founded in 1868. It has over 90 million customers in 50+ countries. In Bangladesh, MetLife has been operating since 1952 and is the largest life insurer with a 33% market share and over 1 million insured members. MetLife's key products in Bangladesh include Three Payment Plan Plus, Education Protection Plan Plus, Critical Care, Hospital Care, and Future Care - DPS which provide life insurance, health insurance, and savings opportunities to customers.
The document discusses various banking and postal services in India. It provides details on electronic banking (e-banking) services like ATMs, internet banking, mobile banking, and debit/credit cards. It also outlines the key benefits of e-banking for both customers and banks. Additionally, the document outlines various postal services in India like Speed Post and Instant Money Order Service, as well as financial schemes supported through post offices like Public Provident Fund and Savings Bank Accounts.
viteSicure is an insurtech company that provides life insurance in an accessible, self-service, and instantaneous manner. It transforms the traditional policy buying experience through a fully digital process. viteSicure aims to address the protection gap and meet customers' needs through affordable monthly subscriptions and an omnichannel service. The company has experienced rapid growth and a high customer lifetime value to customer acquisition cost ratio, validating its innovative business model.
HOW TO DEVELOP AN EFFECTIVE COMPENSATION STRATEGY?Mehreen Shafique
1. Define your compensation philosophy.
2. Link compensation to your overall business strategy.
3. Change the culture and reinforce it with compensation.
4. Reward the behaviors that drive the results.
5. Think total compensation.
6. Measure your return on invested payroll Re./-
The document discusses different types of sales channels used by Apollo Munich Health Insurance, including agency channels, corporate channels, partnership channels, and direct-to-customer channels. It explains the mindset behind selecting each channel and how they each fuel company growth. The agency channel focuses on relationship building and commissions, accounting for 50% of business. The corporate channel requires experience to close large deals and accounts for 30% of business. Partnership channels appeal to brokers' large client bases and account for 15% of business.
Navi Health Care is the flagship health insurance operation of Navi Group, serving over 12 lakh customers in just 3 years. It has connections with more than 10,000 hospitals and has seen revenue increase from Rs. 200 cr in 2020 to Rs. 800 cr in 2021. Navi aims to optimize the customer journey through digitalization, with easy policy purchase and claim settlement within 20 minutes. It offers benefits like a 97% claim settlement ratio, 100% coverage with no co-payment, restoration of the sum insured, and coverage for pre/post-hospitalization expenses.
Social Media, Social Good & Good Business Can they fit together? Philippe Danielski
This document discusses how social media can be used for social good and good business in the insurance industry in Indonesia. It notes that insurance awareness and understanding is low in Indonesia, with only 18% knowing what insurance is. The document proposes using social media to increase awareness of risks and knowledge of insurance. Specifically, it outlines Zurich Insurance's Z-Alert mobile app, a free early warning system for disasters in Jakarta that also provides claims services and builds the insurance brand. The app aims to increase protection, education, and risk awareness among customers, partners, the public and government while also providing big data and reducing losses for the insurer. The document concludes that innovation using social media and technology can help raise insurance awareness and knowledge in
1. The document provides an overview of Padma Islami Life Insurance Ltd, a Bangladeshi life insurance company that follows Islamic principles. It describes several of the company's insurance products like term insurance, marriage insurance, and Hajj/Umrah insurance.
2. The operations of Padma Islami are then summarized, including activities like rate making, underwriting, sales and marketing, claims settlement, and reinsurance. Underwriting involves assessing risk factors like business type, finances, and safety practices. Claims settlement requires notifying the insurer, investigating, reviewing policies, and providing payment.
3. Personal and diversifiable risks are the main risks covered by many of the company's products. The document provides details
This document is a letter from Star Health & Allied Insurance Company promoting an accident insurance policy for industrial employees. The policy provides risk coverage and compensation for medical expenses if an employee has an accident either inside or outside the company. It offers cashless treatment at over 8,000 hospitals across India. The table of benefits outlines the premiums, coverage limits, and payout amounts for medical expenses, death, permanent disability, lost income, and other additional benefits like education grants or transporting remains.
The Institute of Customer Experience Management (ICEM), the flagship institute of Aegis Global Academy, is the first-of-its-kind to offer an MBA equivalent program focused solely on customer experience management and customer-centricity.
The document discusses healthcare options for expatriates living in Singapore. It notes that Singapore has a highly-ranked healthcare system consisting of public and private hospitals. While the cost of healthcare is higher, medical insurance is available for expatriates from insurance companies. The document then provides an example of the amount of coverage an expatriate might need, and checks whether a company medical plan would be sufficient. It outlines additional comprehensive insurance solutions like medical expense insurance, critical illness insurance, and disability income insurance to better cover healthcare needs and protect income. The document encourages contacting an insurance planner for more details on these options.
Resolution Insurance Ltd is a medical insurance provider in Tanzania that utilizes managed care principles. It provides access to comprehensive healthcare through its network of over 650 medical service providers across East Africa. Resolution Insurance spreads risk across its over 60,000 members to offer a wide range of benefit plans at affordable premiums. It is well capitalized and fully insured, with professional indemnity coverage to protect members.
Product Promotion and Consumer Awareness about Life Insurance with special re...Bristi Dutta
A study about the various kinds of product promotion and Consumer Awareness about Life Insurance with special reference to SBI Life Insurance. It shows the various products that SBI LIFE offers to the public and also their benefits for the customers. And also how SBI Life connects to people. And also shows how SBI Life insurance creates awareness among the people regarding having a life insurance policy for them and their loved ones. And also shows how the families can be beneficial financially during any mis happening. Life's uncertainty is largely understood easily after the COVID-19 situation.
The document discusses insurance and its types. It defines insurance as a contract between an insurance company and a policyholder, where the insurer agrees to pay a specified amount if a specified event occurs. Insurance is divided into life insurance, which covers human lives, and non-life (general) insurance, which covers other assets. The document then discusses SBI Life Insurance, its joint venture with State Bank of India and Cardif SA, and its various individual and group insurance products.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
2. INTRODUCTION
Dengue fever is a mosquito-borne tropical disease caused by the dengue virus. Symptoms typically
begin three to fourteen days after infection. This may include a high fever, headache, vomiting,
muscle and joint pains, and a characteristic skin rash. The disease develops into the life-threatening
dengue hemorrhagic fever.
So we here introduced an insurance which can shield you and your family from this venom that
is “DENGUE SAFEGUARD INSURANCE POLICY”
Dengue insurance is a contract, in the form of a policy, where an insurance
provider undertakes to provide financial coverage to an individual in exchange for a payment over
regular periods of time called a premium. The insurance provider will offer a lump-sum amount to
the beneficiaries or nominees of a policyholder in case of his / her untimely dengue. This payment
will include the sum assured, which is the amount you have purchased the policy for, and the
minimum amount of money that the company will pay you before adding bonuses
3. MEANS END CHAIN
ATTRIBUTES
Concrete Attributes Premium Receipts, Maturity Amount , Contract Papers.
Abstract Attributes Accumulation of money , Safety , Reliability.
BENIFITS
Functional Benefit Free check up , Health advise
Psycho-Social Benefit Safety & Security , Minimization of risk , Economical.
VALUES
Instrumental Value Insurance Policy .
Terminal Value Risk free life , Protection from dengue.
4. PRODUCT LIFE CYCLE
INTRODUCTION STAGE
MARKET -
Competitors - Apollo Munich Health Insurance , Max Bupa Health Insurance , Reliance general
Insurance Co. Ltd , ICICI Lombard GIC Ltd , Bajaj Allianz Health Guard , etc.
Customer - Innovators and Early Adapters.
Market Size - Small but growth market.
Profit - Loss / negative.
Overall - Market Development.
5. DENGUE IN INDIA:
According to the World Health Organization (WHO), there are
about 390 million cases of dengue fever worldwide, and of the total
number of cases, 96 million require medical treatment. India also
saw a doubling up of cases of dengue from 2014 to 2015 and the
worst hit city was Delhi with over 1800 cases of the fever. 2016 is
not expected to be any better and this has become a cause of
concern for the country.
6. 7P’s
Dengue Safeguard Insurance is our product .
Website and office is the place.
Promotion will be done in various ways in both Urban area and Rural area
Urban Area- Hoarding outside hospital and high ways.
Distribute pamphlet outside mall.
Advertisement on TV channels like Star Jalsha timing 8pm to 10pm .
Non skip video on YouTube.
Rural Area- Awareness program in village panchayat.
Advertisement on TV.
Wall painting in market place
Process - A service blue print of our insurance policy which provides the details of the
service delivery process.
7. People- Minimum qualification of employee is class-12 pass.
Good communication skills.
Customer service training for employee and agent.
Physical Evidence- Office website and app
Tangible items to policy holders(pen,diaries and bags)
Door to door facility(agent)
Brochures
Business cards
8. STP
SEGMENTATION:
Demographic : Urban area and Rural area
Age : All age group
Social Class : Lower class and middle class
Psychographics : Segmentation based on awareness and Knowledge and understanding
TARGETING:
Income Group : Working class people
Middle level of income(10000-15000)
Lower level of income(upto 10000)
POSITIONING:
By benefits and attributes
Tag Line:
“DENGUE SE SURAKSHA APKI AUR APKE CHAHNE WALO KI”
IT will engraved in the mind of people that by taking the policy he/she will be secure from dengue
9. PREMIUM PLANS
AC Non AC
Total plan cost : Rs.40,000 Rs.30,000
For 1year:
Monthly basis AC(Rs) Non AC(Rs)
1st 50000 3750
2nd 3500 2625
3rd 3500 2625
4th 3500 2625
5th 3500 2625
6th 3000 2250
7th 3000 2250
8th 3000 2250
9th 3000 2250
10th 3000 2250
11th 3000 2250
12th 3000 2250
40000 30000
11. If the insuree is diagnosed with the dengue before paying all the premium then also he can avail the benefit provided
he has paid atleast 70% premium of his plan.
That means if the chosen plan is of Rs 40000, then Rs 28000 amount has to been cleared by the insuree .
REGISTRATION:
Registration can be done online as well as offline.
For Offline: Need to collect the form from our branch office. Need to pay Rs50 for the form and fill the form and
submit it back.
For Online: Go to the website www.dengueinsurance.com.
Fill the form and submit but need to come to the office for digital signature.
Online form is free of cost
12. INCOME STATEMENT
Income statement:
Receipts Amount
Investment in government bonds 90000
(100000*9%)
Premium received 2000000
(50*40000)
(A) 2090000
Expenses
Fixed Expenses
Salary(6000*20) 120000
Rent 30000
Advertising:
Pamphlets and poster(2*2000) 4000
Newspaper front page(8 weekends*2400) 19200
You tube(650 per day*30) 19500
Hoarding(25000 per 2months) 50000
Others 50000
292700
14. CASHFLOW STATEMENT
Operating Cashflow
Net Earnings 4700
(+)Depreciation -
(+)/(-) Changes in current asset and liabilities -
Cash from operations 4700
Investing Cashflow
Investing in property, sales of land, building -
(-)Purchase of equipment (10000)
Cash from investing activities (10000)
Financing cash flow
Proceed of issue of share and debentures -
(-)Divided paid -
(-)Repayment of long term debt -
Cash from financing activites Nil
Net decreasing cash (14700)
O/P cash balance 20000
C/S cash balance 5300