Content Marketing 101

•

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The basics for building a content marketing strategy from keyword research, SERP positioning, planning and lead capture & nuturing.

Business

MAEVA CIFUENTES
METM19
Split,Croatia
Content
Marketing 101

Maeva
Cifuentes
French & Spanish to
English Translator since
2009
Based in Barcelona
Blogger and content
marketer
TRANSLATORTURNEDCONTENT
MARKETER
www.maevaeverywhere.com

Today's Discussion
Inbound Marketing
Definition of Content Marketing
Buyer Persona
Creating a Plan
Ranking on Google
Lead Generation
Promotion & Distribution

Inbound
Marketing
CLOSE
When the time is right, you close them
as your client
CONVERT
You offer them an incentive to give
you their email to stay in touch
ATTRACT
Visitors come to your website looking
for answers
METM19
Split,Croatia

Content marketing is not
just having a blog.
WHATISCONTENT
MARKETING?

Purpose of
content
marketing
METM19
SPLIT,CROATIA
Attract visitors to
your website
Qualify them as
leads
Start a relationship
with them

TYPES OF CONTENT:
Blog articles
Emails
Checklists
Infographics
Podcasts
Videos
Templates
Ebooks

Buyer Persona
MORETHAN DEMOGRAPHICS AND JOB
POSITION

Picture from https://medium.com/@rvrahul300495/tofu-mofu-bofu-guide-to-content-strategy-to-sales-marketing-funnel-fcf757b93978

LINKABILITY
Will somebody want to
link back to this post?
Creating a
plan
PLAN 12 WEEKS OF CONTENT
NETWORK
Do I know anyone who
would want to share
this with their
community?
CONVERTABILITY
Can I link this to a
relevant lead magnet
to get people on my
list?

Search Engine
Optimization
ORGANIC TRAFFIC
1. For people to find your posts
as they search
2. For Google to know that your
website is relevant to what
people are searching for.
METM19
Split,Croatia

Ranking on Google
How many other posts you’re competing with
for your keyword
Websites linking to your blog post
Keyword intent
Your domain authority
The quality and comprehensiveness of your
content
Freshness of the content

Search intent
Why did the person make this
search?
METM19,
Split,Croatia

Lead
generation
METM19
Split,Croatia
When people leave your site, they
aren’t saying “No”,
they're saying “not right now"

Lead Magnet·
Short
Actionable
Directly related to the blog post or an extension
of it
Can be used immediately

CTA Landing Page Thank you/ delivery
Conversion Pathway

Content Promotion &
Distribution
SOCIAL MEDIA REPURPOSING &
REPUBLISHING
NETWORKING

Questions?
METM19,
Split,Croatia
"But if I spend all my time content marketing,
when will I have time to translate?"

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Content Marketing 101

1. MAEVA CIFUENTES METM19 Split,Croatia Content Marketing 101

2. Maeva Cifuentes French & Spanish to English Translator since 2009 Based in Barcelona Blogger and content marketer TRANSLATORTURNEDCONTENT MARKETER www.maevaeverywhere.com

3. Traffic Changes in 1 month

4. Clicks Changes in 1 month

5. Email list growth in 1 month

6. Today's Discussion Inbound Marketing Definition of Content Marketing Buyer Persona Creating a Plan Ranking on Google Lead Generation Promotion & Distribution

7. Inbound Marketing CLOSE When the time is right, you close them as your client CONVERT You offer them an incentive to give you their email to stay in touch ATTRACT Visitors come to your website looking for answers METM19 Split,Croatia

8. Content marketing is not just having a blog. WHATISCONTENT MARKETING?

9. Purpose of content marketing METM19 SPLIT,CROATIA Attract visitors to your website Qualify them as leads Start a relationship with them

10. TYPES OF CONTENT: Blog articles Emails Checklists Infographics Podcasts Videos Templates Ebooks

11. Buyer Persona MORETHAN DEMOGRAPHICS AND JOB POSITION

12.

13. Picture from https://medium.com/@rvrahul300495/tofu-mofu-bofu-guide-to-content-strategy-to-sales-marketing-funnel-fcf757b93978

14. LINKABILITY Will somebody want to link back to this post? Creating a plan PLAN 12 WEEKS OF CONTENT NETWORK Do I know anyone who would want to share this with their community? CONVERTABILITY Can I link this to a relevant lead magnet to get people on my list?

15. Search Engine Optimization ORGANIC TRAFFIC 1. For people to find your posts as they search 2. For Google to know that your website is relevant to what people are searching for. METM19 Split,Croatia

16. Ranking on Google How many other posts you’re competing with for your keyword Websites linking to your blog post Keyword intent Your domain authority The quality and comprehensiveness of your content Freshness of the content

17. Keyword Research METM19 Split,Croatia

18.

19.

20.

21. Search intent Why did the person make this search? METM19, Split,Croatia

22.

23.

24.

25. Lead generation METM19 Split,Croatia When people leave your site, they aren’t saying “No”, they're saying “not right now"

26. Lead Magnet· Short Actionable Directly related to the blog post or an extension of it Can be used immediately

27. CTA Landing Page Thank you/ delivery Conversion Pathway

28. Content Promotion & Distribution SOCIAL MEDIA REPURPOSING & REPUBLISHING NETWORKING

29. Questions? METM19, Split,Croatia "But if I spend all my time content marketing, when will I have time to translate?"

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