Interested in Student Health? Join us as we present initial findings that uncover how mobile technology can support student engagement and health. What you'll learn: Learn how expert researchers from Duke University Medical Center, in partnership with Ready Education, created a series of resources to proactively provide students with behavioral health information Learn new strategies to improve mental health and well-being for first year students Learn how to increase your students' awareness of mental health issues and other high-risk behaviours Learn best practices on effective implementation and alignment of stakeholders around mental health interventions

1. Presenting research from:
and
Mental Health &
College Transition

2. Mental Health &
College Transition
Alice Dinu
VP of Student Success & Research

3. Source:
American
Psychological
Association
“One in five college students and
one in three college freshmen are
struggling with mental illness”
Many of them are very
good at hiding it.

4. Reactive & Proactive
Intervention Strategy

5. Capture students
attention.
Meet students where
they are.

6. Scale mental health
support.
Tap into your campus
Community

7. Agenda
Mental Health Challenges in Higher-Ed
1. Duke Health & READY Education Collaboration
Goals
2. Role of technology to scale initiatives
3. Proactive Wellness Interventions

8. Housekeeping
• Check audio and video
• All participants audio turned off by default
• Type any questions that come up
• Q&A session at end
• Will follow-up with a recording of today’s session

9. Audience Poll
Are we doing enough to support
mental health initiatives on
campus?

10. Duke Health & READY Education
Collaboration & Goals

11. Getting In Shape for College
Help students successfully transition
to college and cope more effectively
with many of the common stressors
of college.
GOAL

12. Teams

13. Project Members
Lead Researchers
Pilot Institutions

14. Scott Compton, Ph.D.
Duke Medical Centre
Psychiatry & Behavioural
Sciences
Scott Swartzwelder, Ph.D.
Duke Institute of Brain
Sciences
Psychiatry & Behavioural
Sciences
Duke Health Research Team
Sarah O’Rourke, Ph.D.
Duke Medical Centre
Psychiatry &
Behavioural Sciences
Kyla Machell Blalock,
Ph.D.
Assistant Professor
Department Psychiatry
& Behavioural Sciences

15. Technology Partner
Leading mobile solution for higher education
350+
Colleges
Universities
2M+
Students
85%
Adoption

16. Campus Partners

17. Outcomes

18. Project Outcomes

19. Common Stressors
living on campus staying physically,
emotionally healthy
getting organizedmaking friends

20. Timeline of project: 2 years
May 2018
Project
development
meeting in
NC
July 2018
Campus
Selection,
App
Aug 2018
3 Apps
launched Aug 2019
3 Apps
launched
Fall 2020
Data Analysis

21. Project results released
Fall 2020

22. Technology Partner
Role of technology to scale initiatives

23. Mission
Improving Student Success

24. 24
Two halves of the student success equation
Inside the Classroom Outside the Classroom
Student Success

25. Siloed Communication
Disengaged students
Personalized Communication
Capture students attention

26. Student Success Framework

27. Intervention
Intervene with non-engaged students
Engagement
Increase community engagement
Integration
Integrate with key campus resources
Assessment
Measure attendance and student
feedback
Community
Build community
Centralization
Unify campus resources
Student Success

28. Centralization

29. Integration
Centralization

30. Integration
Community
Centralization

31. Engagement
Integration
Community
Centralization

32. Engagement
Integration
Assessment
Community
Centralization

33. Intervention
Engagement
Integration
Assessment
Community
Centralization

34. Intervention
Intervene with non-engaged students
Engagement
Increase community engagement
Integration
Integrate with key campus resources
Assessment
Measure attendance and student
feedback
Community
Build community
Centralization
Unify campus resources
Student Success

35. Proactive Wellness interventions

36. Centralization
Integration
Engagement
Assessment
Intervention
Community
Proactive
interventionsProactive Interventions

37. Content Creation Strategy

38. Content Creation Strategy

39. Content Topics
Research Summary Phase
PHYSICAL
HEALTH
• Sleep
• Exercise
• Alcohol
• Nutrition
• Caffeine
• Drugs
• Marijuana
• Sexual
Consent
MENTAL
HEALTH
• Growth Mindset
• Mood
• Anxiety
• Depression
SOCIAL
HEALTH
• Homesickness
• Meeting People
• Social Media
Health
ACADEMIC &
FINANCIAL
• Goal Setting
• Exam Prep
• Time
Management
• Financial
Checklist

40. Content Evolution
Content Format
Year 1
• Long
Form
• Blog
Year 2
• Personalized
• Self Quiz
• Listicles

41. Engaging Content Tips
Listicles
● Short form articles gain higher rate of
engagement
● Short tips allow students to share directly with
other students
● Quicker production and iteration of content
Content Format
Self Assessment Quiz
● Quizzes allows more relevant content &
personalized targeting
● Interactive instead of Passive Engagement
● Learning outcomes can be tracked and
measured

42. Content Delivery

43. Year 1:
Delivered upon
completion
Year 2:
Emotional Journey
of
First year students
Content Distribution Testing
Content Delivery

44. Content Strategy - Emotional Journey of First Year Students

45. Content Strategy - Emotional Journey of First Year Students

46. Content Strategy - Emotional Journey of First Year Students

47. Content Strategy - Emotional Journey of First Year Students

48. Content Strategy - Emotional Journey of First Year Students

49. Meeting People
Content: Listicles
Delivery : Orientation
Stressor: Social Anxiety
Objective: To give
incoming Freshman tips
on how to meet people
and make connections.

50. Alcohol
Content: Quiz
Stressor: Peer
pressure
Delivery: Orientation
Objective: Self
assessment around
alcohol usage with
customized
results/educational
content
Exploratory
Model
Social & Personalize
Model
Self Assessment Quiz

51. Mood : How do I feel?
Content: Quiz
Stressor: Deadlines
Delivery: Exam period
Objective: Self assessment intended
as a ‘mood’ check in for Freshman
students, with customized
results/educational content.

52. Lesson Learned : Results
Brochures
& Website
Results: Unknown
Campus Guide :
Exploratory Model
Community feed: Social
Model
Results: 5X growth on content
engagement
Results: 90% first year
students exposed

53. Centralization
Integration
Community
Engagement
Assessment
Intervention
Proactive Interventions

54. Research: Impact of Communities
“Research shows that belonging
and social integration are
important factors in successful
transition to university, and
subsequent retention.”
Source: Journal of Further and Higher Education

55. Community Building: Make Friends
- Private Community
- Increase Peer To Peer
connectivity
- Help students make
friends

56. Enable Peer to Peer support
Seeking advice on academics Online Classes advice Anxious Feelings

57. Campus Sentiment

58. Lessons Learned
1. Meet students where they are
2. Map the Emotional Journey of First Year students
3. Engaging Content: Listicles & Self Assessment Quiz
3. Power of Community
Research result - Register here

59. Preliminary Results

60. Audience Poll
After participating in this webinar, how
likely are you to consider a mobile
strategy to support your institution's
mental health initiatives?

61. Type any questions that you may have
Thank you!
Questions?
Register for final research results