What you'll learn: 1. How to use 2-way campus communication at three levels for targeted messaging: Global Topic specific channels Private direct messaging 2. Best practices to maintain remote student engagement Content publication & syndication (eg: Emergency Response Toolkit) Push notifications Virtual communities Please join us as we review relevant solutions to help you maintain the integrity of your institutional programs while keeping your campus informed throughout the COVID-19 crisis.

1. Emergency Preparedness:
Leveraging Mobile Messaging &
Virtual Communities to Strengthen
Your Student Engagement Plan

2. Andrzej Tereszkowski, PhD.
Customer Training Specialist
Chris Hopkinson
Chief Strategy Officer

3. Housekeeping
● Check audio and video
● All participants audio turned off by default
● Type in any questions that come up
● Q&A session at end & throughout
● Will follow-up with a recording of today’s session

4. Agenda
1. Emergency preparedness: COVID-19 response
2. 2-way Communication
3. Social Engagement Strategies

5. Audience Poll
What is your primary reason for
attending this webinar?
1 - learn how mobile technology is helping to disseminate information about COVID-19 to students
2 - learn new ways to keep students engaged while in a temporary online learning mode
3 - looking at new technology that will help maintain communication channels during future potential crises

6. What’s Next?Courses Online
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7. Communication shift

8. Text messaging

9. Most downloaded apps - 2019
#1 #2 #6#3 #4 #5
WhatsApp
● 2B users
● 65B text
messages daily
● Avg user checks
app 23x per day
Facebook
Messenger
● 1.3B users
SnapChat
● 360M users
● Most popular
among teens

10. Top online/messaging platforms:18-24 year-olds*
Facebook (12-34 year old) decline*
2017: 79%
2018: 67%
2019: 62%
76%
75%
73%
44% 38% 20% 17%
#1
#2
#3
#4 #5 #6 #7
*https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
*https://www.cnet.com/news/facebook-lost-15-million-us-users-in-the-past-two-years-report-says/

11. Student Engagement Best Practices
1. Content publication
2. Push notifications
3. Chat & Virtual communities
Social, Social, Social

12. Students and struggling with
disconnectedness….

13. 2-Way Campus Communication
...aka Chat Messaging

14. Content Publication

15. COVID-19 Content

16. Place Front & Center

17. Publish to Campus Security Feeds

18. Ready Education COVID-19 Module

19. Push Notifications

20. Leverage Push Notifications

21. Define Key Audiences

22. Social Communities

23. Campus Wall for Information

24. Campus Wall for Announcements

25. Campus Wall for Virtual Community

26. Campus Wall for Peer Connectivity

27. Peer to Peer Direct Messaging

28. Topic Specific Academic Groups

29. Provide Access to Services

30. Audience Poll
Do you feel mobile can help you
create a deeper connection to your
students during this crisis?

31. Student Engagement Best Practices
1. Centralize content publication
2. Utilize push notifications
3. Chat & Virtual communities
Social, Social, Social

32. Andrzej Tereszkowski, PhD.
Customer Training Specialist
andrzej.tereszkowski@readyeducation.com
Chris Hopkinson
Chief Strategy Officer
chris.hopkinson@readyeducation.com
Questions