The document discusses how social media is developing and how it can be used to manage and mitigate crises. It notes the rise of more visual and private platforms, as well as fake news. It recommends using skepticism and alternative sources to address misinformation risks. It also discusses echo chambers, listening strategies like location and network tools, and crisis fundamentals like pre-planning, internal communication, and ongoing listening across multiple platforms and sources.

1. Proactively using social
media throughout a crisis
Stephen Thompson - Head of Digital, University of Sheffield
Crisis Comms 2017
@ratamahattass

2. Topics
How is social media developing
How can you use social media to manage and mitigate the effects of a crisis
Questions & discussion

3. How is social media developing?

4. Source: http://wearesocial.com/blog/2017/01/digital-in-2017-global-overview

5. Source: http://wearesocial.com/blog/2017/01/digital-in-2017-global-overview

6. The emerging social platforms
are more ‘visual’ and / or ‘dark’

7. Source: Mary Meeker http://www.kpcb.com/blog/2016-internet-trends-report

8. Source: Mary Meeker http://www.kpcb.com/blog/2016-internet-trends-report

10. Rise of fake news
Source: https://upload.wikimedia.org/wikipedia/commons/1/1c/Graphic_on_Fake_News_by_VOA.jpg

11. Mitigating the risk
● Highlight skepticism and a link to an
alternative source
● Recent twitter safety rollouts
○ stopping the creation of new abusive
accounts:
○ introducing safer search results:
○ collapsing potentially abusive or
low-quality Tweets:
Sources: Reddit skepticism, FB updates, Twitter updates
● Facebook updates to trending topics
○ features a publisher headline below
each topic name
○ An improved system to determine
what is trending,
○ Everyone in the same region will see
the same topics
● Google
○ send feedback
○ kicking many off adsense network
and targeting companies

12. Echo Chambers

13. Posts themselves are the
news and sources of
content

14. Source:
http://www.independent.co.uk/life-style/gadgets-and-tech/news/tiny-hands-twitter-search-donald-trump-account-tweets-recommend-us-president-white-house-a7547056.html

15. Sources:http://www.dailymail.co.uk/news/article-3524030/Hedgehog-recovering-thugs-cut-spines-SCISSORS-dump-kitchen-student-halls-Sheffield-University.html
http://www.independent.co.uk/student/news/warwick-university-investigates-racist-banana-incident-in-student-halls-a6970086.html

16. Managing and mitigating the
effects of a crisis

17. The CARe principle still applies
but one size does not fit all

18. Quick tips - graphic quotes, twitter cards and
FB open graph

19. Quick tips - [1/3], [2/3], [3/3]

20. Quick tips
Access if they’re a troll
Signpost
Curate from trusted and relevant sources

21. Relate article and media statement. Sample tweet

22. Source:
https://upload.wikimedia.org/wikipedia/commons/6/65/Hi_Speed_Internet_Neon_Sign_Minneapolis_4573842992.jpg

23. Response fundamentals
● Pre-plan
● Internal & remote communication
● Keep listening

24. Listening

25. Listening
Basic
● Linear / streams
● Keywords
● Users

26. Listening
Advanced
● Location
● Network analysis
● Frequency
● Image recognition
● Livestreaming
● Influencers

27. Location tools such as echosec and geofeedia

28. Network analysis from tools such as nodexl

29. Influencer analysis from tools such as Pulsar

30. Facebook livemap

31. Listening & response fundamentals
● Pre-plan
● Assess each platform and user
● Listen in a variety of ways and places and keep doing it

32. Just for fun...

33. Questions and discussion
Should you broadcast live?
Should we use messenger platforms for comms in a crisis?
What platforms are you monitoring and posting on?
What tools are you using?

34. The end
Stephen Thompson - Head of Digital Engagement, University of Sheffield
@Ratamahattass