1. 74 CE&CR NOVEMBER 2013
Green Initiative
As an industry leader in construction materials we are committed to:
providing environmentally sustainable products, procuring raw
materials without disturbing the natural green habitat, providing
materials that help save energy and are non-toxic, manufacturing
materials that don't adversely impact the environment.
HIL is fully aware of its responsibility towards Environment. We
have a very clear vision towards this goal. That is why we have chalked
out a "5 WAY GREEN" to ensure significant contribution towards
sustainable development. At HIL Limited, safety, employee wellness
and environment protection are of paramount importance. We follow
our 5-way Green Philosophy in everything that we do: We use Green
raw materials in a Green Process that uses Green Energy to make
Green Products that are reusable and recyclable.
HIL's products are environment friendly and have garnered a
lot of attention from the building community in the past few years.
Our Aerocon products enable energy savings of up to 28% and
structural savings by up to 20%. Usage of Aerocon products helps in
getting "Green certification" and green rating for the building from
Aerocon Is a Name Synonymous
To Sustainable and Green Construction
HIL Limited is a flagship Company of the C.K. Birla Group of Companies.
Incorporated on 17th June 1946, it is one of the oldest fibre cement roof
manufacturing companies in India. The company has developed brands that have
stood the test of time and created a legacy of market leadership.
HIL's sheeting brand "Charminar" built over a period of 60 years based on
affordability, quality, strength and durability, continues to enjoy the confidence
of its customers. Its extensive sales and distribution network spread across the
country, with a representation in all the states, is a result of its continued efforts
to extend the network and ensure availability of its products even in remote rural
areas.
Currently a major trend that is sweeping the building products industry is the
"Green" factor. HIL anticipated this Green revolution a decade ago, and its mature product lines of Aerocon and
Hysil stand testimony to that fact. There is a growing segment of building products consumers who are
environmentally conscious. HILL welcomes this paradigm shift and is confident that as a pioneer, it will be able
to set standards and serve the discerning customer to their satisfaction. Mr. Madhusudan Mokashi,
VP - Marketing, HIL Limited in an interaction with CE&CR talks about HIL's green initiatives and its efforts
towards Innovation in this regard.
BUILDING MATERIALS
leading agencies such as IGBC
and GRIHA. The name Aerocon
has become synonymous to
sustainable and green
construction solution. HIL is committed to developing and offering
new innovative solutions to elevate life spaces through Aerocon
products, mainly, Blocks, Panels, C-Boards, and Designer boards are
used for applications such as mass housing, pre-fab structures,
cladding, paneling, partitioning, mezzanine flooring, false ceiling etc.
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2. CE&CR NOVEMBER 2013 75
BUILDING MATERIALS
For further details contact: HIL Limited, Website: www.hil.in
Aerocon Products are a solution to the issues of shortage of
sand, water and labour faced by a builder. HIL's products address
these issues as they enable reduced work on site and economy in
terms of time and cost.
We take out 'Green commitment' very seriously and as a part
of this promise, HIL Limited has installed wind turbines at various
locations across India to generate and utilize renewable energy. The
current installed capacity is 7.5 MW. which generates enough power
to provide for 30% of our energy requirements.
Efforts towards Research and Development
HIL is constantly endeavouring to better its products; it invests about
1 per cent of the turnover in research and development (R&D). With
one of the largest R&D laboratories, HIL is one of the few building
material companies that has government recognised in-house R&D
centers. Testimony to HIL's goal towards green innovation are the
22 patents it holds in India and other countries like the US, UK,
Australia, Malaysia , Sri Lanka and Pakistan.
Take the panel for example; compared to its initial stages, a lot
of innovation has gone in since its launch based on the feedback
from consumers. We keep visiting the market and seeing how it has
been used and reacted to the environment. We try to incorporate
our observations and evolve further and further.
Creating Awareness about Green Products
We are a company that
not only produce
products but also
provides solutions to its
customers and other
industry stakeholders.
We create awareness
among architects and
structural consultants
about designing buildings that make use of lightweight materials.
This helps save steel which in turn helps cut down on cost and labor.
With the use of Aerocon panels, the cost comes down and a
combination of the block & panels gives you the same desired
strength as that of steel .
On future of Aerocon Products
The future is really very bright People are becoming more conscious
about the environment and end up using a lot of environment friendly
products. Bricks, which are still very prominently used in smaller
towns; use first level of mud from fertile land. As the awareness
about environment friendly products increases, the manufacturing
and use of bricks is going to stop substantially and now
government is also taking steps towards this. There is going to be a
lot of awareness and demand of light weight blocks and panels. A
high quality and environmental friendly ready-made product
will always be a preference for quick completion of construction
projects and that too cost effectively. This is a fantastic opportunity
for all the building materials, especially environment friendly
products.
Awards and Achievements
With awards galore, HIL is one of the most recognized companies in
the building material space. Our longstanding reputation is poised to
continue with strong growth in the future. We have received
innumerable corporate awards that speak for the innovations
introduced by us and the various milestones achieved. Awards
received include National Awards for Fly Ash Utilisation, Glory of India
Award, Concord Award, to name a few. The recent ones being the
Winner award in Manufacturing Today Awards 2013 for Excellence
in Sustainability, Bronze title for Aerocon's designer board
(Techktona), in The Design Wall (Innovative product category),
organized by Economic times, ACETECH.
HIL's Aerocon Autoclaved Aerated Concrete (AAC) Blocks
manufacturing plant in Golan, Surat that converts tons of waste, more
than 65% fly ash left over from combustion by coal-burning power
plants, to lightweight sustainable Green building commodity, became
the first green building materials plant in India to receive the GreenCo
Gold Rating Award instituted by The Confederation of Indian
Industry (CII).
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