4. 4
These values were not, however,
what was really valued at Enron
And This Is Why
5. 5
ENRON’S
Actual Core Values
Take outsized risks
Lie, cheat and steal
Get ahead at all costs
Deflect responsibility
1
2
3
4
These behaviors were how you got
actually promoted at Enron!
6. 6
Your company’s operating system.
How your people make decisions
when you are not in the room.
CUL-TUREˈKƏL-CHƏR:
1
2
Herb
8. 8
VISION
Drive the digital marketing industry to be performance-
based and change the work-life paradigm
To lead the performance marketing industry through
innovation, respect for the brand, exceptional client service
and superior results.
OUR VISION
OUR MISSION
9. OWN IT
We step up to the opportunities in front of us, bet on our
own abilities and rise to the occasion.
EMBRACE RELATIONSHIPS
Relationships advance our personal and professional
lives, contributing greatly to our successes.
EXCEL & IMPROVE
We believe that excellence and continuous improvement
are inextricably intertwined.
VALUES
14. 14
Three Truths Of Employees
1. People want to be treated with respect and dignity.
2. People want to know and can handle the truth.
3. Managers own the job of great teams.
15. 15
AP IS A CULTURE OF
Respectful
Authenticity
HIGH
PERFORMANCE
RESPECTFUL
AUTHENTICITY
GOOD
HUMAN BEING
35. 35
When To Invest
IN PEOPLE
• The person has all core values
• They are above average or high potential
• They understand their weaknesses
and want to improve
37. 37
BEWARE OF…
People who quit and stay
(Wrong incentives can do this)
What you permit you promote
(Do as I say not as I do)
38. 39
Tools
THAT HELP
Stop/Start List
TinyPulse
360 Feedback
5-5-5 Check In
START
Doing List
STOP
Doing List
1
2
3
1
2
3
CORE VALUES
1. Own It
2. Embrace Relationships
3. Excel and Improve
QUARTERLY PRIORITIES
1. Launch new website
2. Hire an analyst
3. Take advanced SEO training
JOB RESPONSIBILITIES
1. Lead, Manage & Hold Accountable (LMA)
2. Deliver $1M in new leads
3. Manage global brand standards
4. Manage department P&L
5. Obtain national press
40. 41
…Five
YEARS LATER
REVENUE GROWTH
500%
EMPLOYEES
25 - 125
ENTREPRENEUR 360
Best Company
2017
INC.
Best Workplace
2017
INC. 500/5000
2013, 2014, 2015, 2016
GLASSDOOR
#4 Best Places To
Work 2018
IPMA
Most Effective Large
International Agency
SMALL GIANTS
America’s Best Small Companies
2018