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Building a Culture to Motivate and Inspire Creative Teams - 2012 Webinar - Buck Beaudoin, Michael Hawley, Will Powley

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SVP - Creative Director, Buck Beaudoin; Chief Design Officer, Michael Hawley; and Chief Creative Officer, Will Powley share their secrets on how Mad*Pow has succesfully built a unique company culture which inspires employee creativity.

Check out the Webinar: http://vimeo.com/46813861

Published in: Design, Technology, Business
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Building a Culture to Motivate and Inspire Creative Teams - 2012 Webinar - Buck Beaudoin, Michael Hawley, Will Powley

  1. 1. #madpow
  2. 2. THE CHALLENGE FOR MANAGERS AND LEADERS“Managers cannot be expected toignore business imperatives, of course.But in working toward theseimperatives, they may beinadvertently designing organizationsthat systematically crush creativity.”Theresa Amabile‘How to Kill Creativity’, Harvard Business Review, September-October 1998 #madpow
  3. 3. BUILDING A CULTURE THAT MOTIVATES AND INSPIRESThree Areas of Focus Events & Initiatives Mike Culture Strategy Will Creative Managemen t Buck #madpow
  4. 4. MISSION: MAKING THE WORLD A BETTER PLACE THRUDESIGNImprove the experiences people have with technology, organizations and each otherPASSIONATE TEAMCREATIVE ENVIRONMENTENGAGING WORKSELECT CLIENTS #madpow
  5. 5. WORK-LIFE BALANCEPASSIONATE TEAMfind, attract and retain people whoare not only passionate about their career,but passionate about their hobbies and interests(a pinch of entrepreneurial spirit helps) #madpow
  6. 6. WORK-LIFE BALANCEPASSIONATE TEAMprovide the best possible workplace benefitsto allow the team to pursue their passionswhile still delivering high-quality work #madpow
  7. 7. WORK-LIFE BALANCEPASSIONATE TEAMunlimited vacationpersonal hoursflex-timepaid volunteer timesummer Fridayslong weekendstele-commuting #madpow
  8. 8. LOCATION3CREATIVEENVIRONMENTpreserving culture through your location #madpow
  9. 9. LOCATION3CREATIVEENVIRONMENTfresh food and drinkcultural diversitynon-business activityaccessibilitythe artsurban #madpow
  10. 10. LOCATION3CREATIVEENVIRONMENTspirit of collaborationopen amenities discussionsshared floor plan layoutsanti-cubesfun, games and hammocks #madpow
  11. 11. GREATNESSENGAGING WORKfind out what makes each person greatand nourish that greatness #madpow
  12. 12. GREATNESSENGAGING WORK employee satisfaction+ project data----------------------------------- the highest quality deliverables #madpow
  13. 13. A GREAT SALESPERSONSELECT CLIENTSselectivity in relationships and verticalsensures we’re maximizing the value we provide #madpow
  14. 14. THE BEST SALESPERSONSELECT CLIENTSexceed expectations, become the trustedadvisor #madpow
  15. 15. THE BEST SALESPERSONSELECT CLIENTSturn customers into advocates,they will sell us to their friends and others #madpow
  16. 16. BUILDING A CULTURE THAT MOTIVATES AND INSPIRESThree Areas of Focus Events & Initiatives Mike Culture Strategy Will Creative Managemen t Buck #madpow
  17. 17. THE OPPORTUNITY FOR MANAGERS AND LEADERS“I want to collaborate with otherlike-minded people on interestingand challenging projects. I love tomake great things. I want to make adifference, and I want to look backmy work and be proud of it.”- Designers everywhere #madpow
  18. 18. THOUGHT LEADERSHIPSTAY ENGAGEDmultifacetedproactive and supportedaligned with skills and goalseducational #madpow
  19. 19. PHILANTHROPYGETTIN OUTwork with meaningreinforce perspectivecompany commitment #madpow
  20. 20. TEAM BUILDINGUSING SKILLScreative endeavorsthink differently #madpow
  21. 21. DESIGN SLAMOBJECTIVESexplore creative ideaspractice team collaborationdevelop expertisehelp othersrespectful of ongoing projects #madpow
  22. 22. DESIGN SLAMTHE SETUPemployee generated ideasmulti-disciplinary teamsinformal research and prepsketching and ideation #madpow
  23. 23. DESIGN SLAMGO!official slam start at noon Thursdayopen-ended instructions for deliverablesprep for presentations noon Fridayfriendly competition #madpow
  24. 24. DESIGN SLAMInspiring Team OutputMad*Pow Operations Monitor Say Say Oh Playdate The Glean Team Karma Crew Lyphlign Media Sharing That Doesn’t Suck http://www.madpow.com/Blog.aspx?blogpostID=139 #madpow
  25. 25. DESIGN SLAMPRESENTATIONSefficient and persuasivedesign, business case, presentationanonymous team voting #madpow
  26. 26. DESIGN SLAMTHE FINISHoverall successmore than team buildingrefine timing and competitionseveral projects moving forward #madpow
  27. 27. BUILDING A CULTURE THAT MOTIVATES AND INSPIRESThree Areas of Focus Events & Initiatives Mike Culture Strategy Will Creative Managemen t Buck #madpow
  28. 28. EGO-FREECREATIVEENVIRONMENTdesign for the end-userand everyone wins
  29. 29. KNOWLEDGE ISTRULY INSPIRATIONALinspiration through in-depthcollaboration & knowledge sharing
  30. 30. MANAGE TEAMS,ONE MEMBER AT ATIMEmotivate your creative team byknowing what drives each individual
  31. 31. INVOLVE THE TEAM,NURTURE CREATIVITYinternal reviews &critiquing with the right intent
  32. 32. BUILDING A CULTURE THAT MOTIVATES AND INSPIRESThree Areas of Focus Events & Initiatives Mike Culture Strategy Will Creative Managemen t Buck #madpow
  33. 33. MORE READING FOR YAMentoring, Motivating and Inspiring Creative Teams #madpow

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