Vsevolod Zhovtenko, PPC Specialist at MacPaw, has prepared a talk on "Automating boring report tasks with Google Sheets". Link to the video – https://youtu.be/U9EwqOcfbFc

1. Automating boring report
tasks with Google Sheets
Let machine work for you

2. I need your clothes, your boots and
your csv file

3. Why bother?
Repetitive task consume your:
- Time
- Mental energy
- Motivation
- Focus

5. History
What i show our team

6. Designer: Copywriter:

7. Ad attractiveness
Adconnectstosolution

8. ClickbaitFail
Impossible
Good
Clear&
Boring

10. Designer: Copywriter:

11. Report workflow 1
Get report from FB
-select correct campaigns
-select correct time frame
Sort & filter
-find ads from specific
iteration
-transfer data to
corresponding sheet
Prepare dashboards

12. Facebook replaces ad names with IDs in ad report

13. Report workflow 2 - Costylization
Get report from FB
-select correct campaigns
-select correct time frame
Sort & filter
-find ads from specific
iteration
Prepare dashboards
-copy-paste data to
corresponding sheet
Raw data from FB
-one time report setup
with proper metrics,
timeframe, filtered right
campaigns
Pivot tables
-aggregate data across
same ads
-prefill ad iteration number
Prepare dashboards
-fetch table data using
named ranges and query
formula

14. From crutches to automation

15. Report workflow version_3.final
Raw data from FB Pivot tables make
all calculations
Template sheet is
autofilled

16. Me: Need to rebuild whole report from scratch
Also Me:

17. How to find solutions to your tasks
Read the manual
Google it
Ask a smart friend
(analysts, data scientist)

18. Pivot tables
- Summarize countable metrics: Impressions, Clicks, Conversions, Cost
- Calculate relative metrics: CPM, CPC, CPA, CTR, CR
- Extract (by calculation) iteration number
- Sort (by cost)
Tips:
- Make spreadsheet long in advance (2k rows)
- In calculated field use column names of source chart ='Amount Spent
(USD)'/Results not pivot table names
- Rename calculated fields in pivot table heading

19. =VLOOKUP (ВПР)
=QUERY

20. Named range
Columns we need to fetch
“Filter” criterion
Pro Tip:
- You need empty cells in range where query result will
be displayed

21. Complex formulas
Extract iteration number from ad name “#49 dfm vs gp 9”
Limitations
- we need “#” in the beginning of ad name
- iteration number is not the only number in an ad name

22. #49 dfm vs gp 9
Cut string to 3 symbols from
left
In resulted string starting with
first symbol replace one
symbol with nothing
Force resulted string to be
considered as value
If result is error (no iteration
number in ad name) replace
with nothing - for legacy ads

23. Let’s see how it works