The document discusses the Check. Change. Control. program, a 4-month program run by the American Heart Association to help control hypertension. The program uses an online health tracking tool and offline education sessions to help participants manage their blood pressure, weight, physical activity and other health metrics. It aims to move 11-17 million more Americans to control their high blood pressure by 2020 in order to reduce deaths from cardiovascular disease and stroke by 20%. Initial rollout plans include a text campaign to promote simple lifestyle changes and encourage broad enrollment in the program.

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Check. Change. Control.
Involvement
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Improve the CV health of all Americans by 20%
while reducing deaths from CV diseases and
stroke by 20%.
2020
GOAL
2010 2020
2010
Reduce CHD, stroke,
and risk by 25%.
2020
Move 11 to 17
million more
Americans to
control their HBP

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The Issue
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Approximately 78 million adults in the United States have
hypertension (high blood pressure) and about 17 million
of those adults are unaware or undiagnosed. High blood
pressure is a universal risk factor for heart disease and
stroke, the leading # 1 and # 4 causes of death and # 1
cause disability in the UNITED STATES respectively. The
American Heart Association wants people to understand
how they can monitor and improve their heart health by
using our web portal and engaging in community‐based
health programs like Check. Change. Control. to maintain
a heart healthy life

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The Program
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Check. Change Control. which is a four month program
that utilizes both online and offline components. Online,
participants join Heart 360, our web based health
management tool. This tool allows an individual to track
their numbers (blood pressure, glucose, cholesterol) as
well as track their risk reduction efforts (physical activity,
weight). Offline, Check. Change. Control. Offers
participants education about hypertension, stroke, blood
pressure management, nutrition and physical activity to
maintain a healthy lifestyle.

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Blood Pressure Basics

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Research
Blood Pressure Basics
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High Blood Pressure is
dangerous because it can
also lead to stroke, kidney
problems, vision problems,
and eventually heart failure.
High Blood Pressure causes
small tears in the blood
vessel tissue.
Tears form scars that lead to
blockages.
Blockages lead to heart
attacks & other problems

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Research
Understand What the Numbers Mean
Blood Pressure Ranges and Goals
HBP is the single most significant risk factor for heart disease!
– 1 out of every 3 American adults has HBP, and many are unaware
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* Your doctor should evaluate unusually low blood pressure readings.
Blood Pressure
Category
Systolic
mm Hg (upper #)
Diastolic
mm Hg (lower #)
Normal Less than 120 and Less than 80
Pre-hypertension 120 – 139 or 80 – 89
High Blood Pressure
(Hypertension) Stage 1
140 – 159 or 90 – 99
High Blood Pressure
(Hypertension) Stage 2
160 or higher or 100 or higher
Hypertensive Crisis
(Emergency Care Needed)
Higher than 180 or Higher than 110
Read as “117 over 76
millimeters of mercury”
117
76
mm Hg

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Get Active Lose Weight Eat Better
Manage
Blood Pressure
Control
Cholesterol
Stop Smoking
Reduce
Blood Sugar
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Research
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Research
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Research
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PROGRAM DETAILS
 Program Duration: 4 months
 Program Expectations: Report your BP numbers
once per week for 16 weeks (must be 7 days
apart)
 Program Incentives: Based on survey results
 Grand Prize will be held at the end of the
program
 Program Promise: An opportunity to positively
impact your health!

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Initial Roll Out
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Leading up to the full roll out of CCC:
Text Campaign
 Life Simple 7 Behavior Changes
 Quick and easy enrollment
 Get everyone involved
 Faculty, Staff, Students, and Community

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