2. INTRODUCTION
TYPES OF ONLINE SURVEY
DESIGNING ONLINE QUESTIONNAIRES
ADVANTAGES OF ONLINE SURVEY
DISADVANTAGES OF ONLINE SURVEY
3. Online (Internet) surveys are becoming an essential research tool for a variety
of research fields, including marketing, social and official statistics research.
According to ESOMAR online survey research accounted for 20% of global
data-collection expenditure in 2006.
They offer capabilities beyond those available for any other type of self-
administered questionnaire. Online consumer panels are also used extensively
for carrying out surveys but the quality is considered inferior because the
panelists are regular contributors and tend to be fatigued.
However, when estimating the measurement quality (defined as product of
reliability and validity) using a multitrait-mutlimethod approach (MTMM).
4. Customer satisfaction survey
employee satisfaction survey
Market research survey
Healthcare satisfaction survey
Education and non-profit survey
Personal and social surveys
Employee exit survey
Brand awareness survey
5. Keep the wording simple
Only use individual questions
Allow respondents to choose "other“
Be specific
Offer the option to skip personal questions
Remember the target market
Choose the right tool
6. Web surveys are faster, simpler, and cheaper.
Lower costs are not so straightforward in practice,
as they are strongly interconnected to errors.
The entire data collection period is significantly
shortened, as all data can be collected and processed
in little more than a month.
Complex skip patterns can be implemented in ways
that are mostly invisible to the respondent.
Pop-up instructions can be provided for individual
questions to provide help with questions exactly
where assistance is required.
7. SAMPLING-The difference between probability samples (where
the inclusion probabilities for all units of the target population is
known in advance) and non-probability samples (which often
require less time and effort but generally do not support statistical
inference) is crucial.
INVITATION- Due to the lack of sampling frames many
online survey invitations are published in the form of an
URL link on web sites or in other media
NON-RESPONSE- Online survey response rates are
generally low and also vary extremely – from less than 1%
in enterprise surveys with e-mail invitations to almost
100% in specific membership surveys.
PLATFORM ISSUES- Lack of familiarity with the
platform used can cause participants and clients confusion.
