SlideShare a Scribd company logo
1 of 10
Model Institute of
Engineering & Technology
Big Data-Use Cases in Higher
Education
SAHIL SAWHNEY
MGR. STRATEGIC INITIATIVES,
MIET
Key Business Challenges and Opportunities
•Acquire the most talented students
•Maximize students performance
•Retain students throughout their academic careers
•Understand and promote most effective instructors
•Shorten time consuming research and produce
accurate and impactful outcomes
•Identify at risk students
Case1-Predictive Analytics
 Colleges are using Big Data to predict which
students will do well—Before They Accept Them
 It is also being used to predict the
 Success of a research project early.
 Continuation of project
 Stop the project
WSU's recruitment model had 96% accuracy
identifying "high-yield" application prospects
Case 2-Next Gen. Analytical Framework
 Measurement, monitoring and tracking of
institution’s, faculty and student performance
 Institutional Benchmarking
 Real time alumni tracking through LinkedIn
 Automated Guidance and Counseling
 Real time research reports though Google
Scholar
Case 3 Social Media Reputation Index
SMRI
Key
Conversations?
Threats
Community
Building and
Communication
Positive and
Negative Trends
•Automated Sentimental
Analysis
•Real Time Social
Monitoring
•Popularity Index
•Competitor Analysis
Case 4-Global Academic Cloud
 Create Universally Unique Identifiers for each
student
 Track student progression, academic
performance, achievements, extra/co-
curricular activities across institutions and
geographies
 Authentic records with documentary evidence.
 Quick and on-demand verification.
 facilitate global migration of students
State of Big Data Implementation in
Education in India
 Missing Thread
Status at MIET
 Next generation analytical tool-PI360
Performance Tracking
Predictive Analytics(In process)
Real time alumni tracking
 Dedicated Social Media Cell
 Conceptualization of Global Academic Cloud
Power of Analytics
Analytics
Insights
Intelligence
Strategic
Interventio
n
Competitiv
e
Advantage
Thank You

More Related Content

What's hot

EDUCA Leveraging Analytics FINAL
EDUCA Leveraging Analytics FINALEDUCA Leveraging Analytics FINAL
EDUCA Leveraging Analytics FINAL
Ellen Wagner
 
Topic 1 power point presentation
Topic 1 power point presentationTopic 1 power point presentation
Topic 1 power point presentation
msiek
 
Eliminating Inadequate Instruction During RTI
Eliminating Inadequate Instruction During RTIEliminating Inadequate Instruction During RTI
Eliminating Inadequate Instruction During RTI
msiek
 
Roadshow_2013
Roadshow_2013Roadshow_2013
Roadshow_2013
nesiban
 
Joel Njuguna Resume January 6 2016
Joel Njuguna Resume January 6 2016Joel Njuguna Resume January 6 2016
Joel Njuguna Resume January 6 2016
Joel Njuguna
 

What's hot (20)

EDUCA Leveraging Analytics FINAL
EDUCA Leveraging Analytics FINALEDUCA Leveraging Analytics FINAL
EDUCA Leveraging Analytics FINAL
 
Learning Analytics
Learning AnalyticsLearning Analytics
Learning Analytics
 
Topic 1 power point presentation
Topic 1 power point presentationTopic 1 power point presentation
Topic 1 power point presentation
 
Learning Analytics
Learning AnalyticsLearning Analytics
Learning Analytics
 
Long term stability in the Higher Education distance learning sector, and how...
Long term stability in the Higher Education distance learning sector, and how...Long term stability in the Higher Education distance learning sector, and how...
Long term stability in the Higher Education distance learning sector, and how...
 
Eliminating Inadequate Instruction During RTI
Eliminating Inadequate Instruction During RTIEliminating Inadequate Instruction During RTI
Eliminating Inadequate Instruction During RTI
 
Survey report how technology can help in personalization of education
Survey report how technology can help in personalization of educationSurvey report how technology can help in personalization of education
Survey report how technology can help in personalization of education
 
2014 e learning innovations conference balala student app ppt
2014 e learning innovations conference balala student app ppt2014 e learning innovations conference balala student app ppt
2014 e learning innovations conference balala student app ppt
 
Predictive Analytics in Education Context
Predictive Analytics in Education ContextPredictive Analytics in Education Context
Predictive Analytics in Education Context
 
When Response Rate Matters
When Response Rate MattersWhen Response Rate Matters
When Response Rate Matters
 
Documents oerc_160913_va_symp_cohen-final(1)
 Documents oerc_160913_va_symp_cohen-final(1) Documents oerc_160913_va_symp_cohen-final(1)
Documents oerc_160913_va_symp_cohen-final(1)
 
Use of data & analytics in the field
Use of data & analytics in the fieldUse of data & analytics in the field
Use of data & analytics in the field
 
How Student Data and Analytics can be used to Target Intervention and Improve...
How Student Data and Analytics can be used to Target Intervention and Improve...How Student Data and Analytics can be used to Target Intervention and Improve...
How Student Data and Analytics can be used to Target Intervention and Improve...
 
Roadshow_2013
Roadshow_2013Roadshow_2013
Roadshow_2013
 
Niloa webinar on survey final
Niloa webinar on survey finalNiloa webinar on survey final
Niloa webinar on survey final
 
Advanced Google as a Tool for Promoting Evidence-Based Practice
Advanced Google as a Tool for Promoting Evidence-Based PracticeAdvanced Google as a Tool for Promoting Evidence-Based Practice
Advanced Google as a Tool for Promoting Evidence-Based Practice
 
Data Mining for Higher Education
Data Mining for Higher EducationData Mining for Higher Education
Data Mining for Higher Education
 
poster_Karataev
poster_Karataevposter_Karataev
poster_Karataev
 
Joel Njuguna Resume January 6 2016
Joel Njuguna Resume January 6 2016Joel Njuguna Resume January 6 2016
Joel Njuguna Resume January 6 2016
 
Learning Analytics for Learning
Learning Analytics for LearningLearning Analytics for Learning
Learning Analytics for Learning
 

Similar to Big Data-Use Cases in Higher Education

Munassir etec647 e presentation
Munassir etec647 e presentationMunassir etec647 e presentation
Munassir etec647 e presentation
Munassir Alhamami
 
Mcms and ids sig
Mcms and ids sigMcms and ids sig
Mcms and ids sig
ClarkTony
 
Advanced Analytics Certificate Flyer
Advanced Analytics Certificate FlyerAdvanced Analytics Certificate Flyer
Advanced Analytics Certificate Flyer
misanthropic777
 

Similar to Big Data-Use Cases in Higher Education (20)

SAAIR 2014 keynote Sharon Slade
SAAIR 2014 keynote Sharon SladeSAAIR 2014 keynote Sharon Slade
SAAIR 2014 keynote Sharon Slade
 
Analytics in Action - Education
Analytics in Action - EducationAnalytics in Action - Education
Analytics in Action - Education
 
Boston Higher Ed Leadership Summit [Presentation] - Marianna Savoca: Campus E...
Boston Higher Ed Leadership Summit [Presentation] - Marianna Savoca: Campus E...Boston Higher Ed Leadership Summit [Presentation] - Marianna Savoca: Campus E...
Boston Higher Ed Leadership Summit [Presentation] - Marianna Savoca: Campus E...
 
Ba education
Ba educationBa education
Ba education
 
Co-developing bespoke, enterprise-scale analytics systems with teaching staff
Co-developing bespoke, enterprise-scale analytics systems with teaching staffCo-developing bespoke, enterprise-scale analytics systems with teaching staff
Co-developing bespoke, enterprise-scale analytics systems with teaching staff
 
Online Assessment
Online AssessmentOnline Assessment
Online Assessment
 
TargetX Retention: Now and the Future
TargetX Retention: Now and the FutureTargetX Retention: Now and the Future
TargetX Retention: Now and the Future
 
Predictive Analytics in Education Context
Predictive Analytics in Education ContextPredictive Analytics in Education Context
Predictive Analytics in Education Context
 
Munassir etec647 e presentation
Munassir etec647 e presentationMunassir etec647 e presentation
Munassir etec647 e presentation
 
[DSC Europe 22] Machine learning algorithms as tools for student success pred...
[DSC Europe 22] Machine learning algorithms as tools for student success pred...[DSC Europe 22] Machine learning algorithms as tools for student success pred...
[DSC Europe 22] Machine learning algorithms as tools for student success pred...
 
Mcms and ids sig
Mcms and ids sigMcms and ids sig
Mcms and ids sig
 
Recommendation of Data Mining Technique in Higher Education Prof. Priya Thaka...
Recommendation of Data Mining Technique in Higher Education Prof. Priya Thaka...Recommendation of Data Mining Technique in Higher Education Prof. Priya Thaka...
Recommendation of Data Mining Technique in Higher Education Prof. Priya Thaka...
 
SHEILA-CRLI seminar
SHEILA-CRLI seminarSHEILA-CRLI seminar
SHEILA-CRLI seminar
 
From prospect to alumnus challenge
From prospect to alumnus challengeFrom prospect to alumnus challenge
From prospect to alumnus challenge
 
Implemententing analytics part 1 - Niall Sclater
Implemententing analytics part 1 - Niall SclaterImplemententing analytics part 1 - Niall Sclater
Implemententing analytics part 1 - Niall Sclater
 
What are we learning from learning analytics: Rhetoric to reality escalate 2014
What are we learning from learning analytics: Rhetoric to reality escalate 2014What are we learning from learning analytics: Rhetoric to reality escalate 2014
What are we learning from learning analytics: Rhetoric to reality escalate 2014
 
Micro-credentialing in Australasian HE
Micro-credentialing in Australasian HEMicro-credentialing in Australasian HE
Micro-credentialing in Australasian HE
 
Advanced Analytics Certificate Flyer
Advanced Analytics Certificate FlyerAdvanced Analytics Certificate Flyer
Advanced Analytics Certificate Flyer
 
Research in to Practice: Building and implementing learning analytics at Tribal
Research in to Practice: Building and implementing learning analytics at TribalResearch in to Practice: Building and implementing learning analytics at Tribal
Research in to Practice: Building and implementing learning analytics at Tribal
 
Data driven innovation for student success (Studiosity Symposium 2017)
Data driven innovation for student success (Studiosity Symposium 2017)Data driven innovation for student success (Studiosity Symposium 2017)
Data driven innovation for student success (Studiosity Symposium 2017)
 

Recently uploaded

Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...
gajnagarg
 
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get CytotecAbortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Riyadh +966572737505 get cytotec
 
Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
amitlee9823
 
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
amitlee9823
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
amitlee9823
 
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...
Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...
Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...
gajnagarg
 
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night StandCall Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men 🔝Ongole🔝 Escorts S...
➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men  🔝Ongole🔝   Escorts S...➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men  🔝Ongole🔝   Escorts S...
➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men 🔝Ongole🔝 Escorts S...
amitlee9823
 
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
amitlee9823
 
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men  🔝Dindigul🔝   Escor...➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men  🔝Dindigul🔝   Escor...
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
amitlee9823
 

Recently uploaded (20)

Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
 
Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls Palakkad Escorts ☎️9352988975 Two shot with one girl...
 
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get CytotecAbortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get Cytotec
 
Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Bommasandra Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
 
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
 
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Junnasandra Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...
SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...
SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...
 
Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...
Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...
Just Call Vip call girls Bellary Escorts ☎️9352988975 Two shot with one girl ...
 
Detecting Credit Card Fraud: A Machine Learning Approach
Detecting Credit Card Fraud: A Machine Learning ApproachDetecting Credit Card Fraud: A Machine Learning Approach
Detecting Credit Card Fraud: A Machine Learning Approach
 
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night StandCall Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Doddaballapur Road ☎ 7737669865 🥵 Book Your One night Stand
 
➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men 🔝Ongole🔝 Escorts S...
➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men  🔝Ongole🔝   Escorts S...➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men  🔝Ongole🔝   Escorts S...
➥🔝 7737669865 🔝▻ Ongole Call-girls in Women Seeking Men 🔝Ongole🔝 Escorts S...
 
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
 
Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -
Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -
Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -
 
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
 
Predicting Loan Approval: A Data Science Project
Predicting Loan Approval: A Data Science ProjectPredicting Loan Approval: A Data Science Project
Predicting Loan Approval: A Data Science Project
 
Aspirational Block Program Block Syaldey District - Almora
Aspirational Block Program Block Syaldey District - AlmoraAspirational Block Program Block Syaldey District - Almora
Aspirational Block Program Block Syaldey District - Almora
 
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24  Building Real-Time Pipelines With FLaNKDATA SUMMIT 24  Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
 
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men  🔝Dindigul🔝   Escor...➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men  🔝Dindigul🔝   Escor...
➥🔝 7737669865 🔝▻ Dindigul Call-girls in Women Seeking Men 🔝Dindigul🔝 Escor...
 

Big Data-Use Cases in Higher Education

  • 1. Model Institute of Engineering & Technology Big Data-Use Cases in Higher Education SAHIL SAWHNEY MGR. STRATEGIC INITIATIVES, MIET
  • 2. Key Business Challenges and Opportunities •Acquire the most talented students •Maximize students performance •Retain students throughout their academic careers •Understand and promote most effective instructors •Shorten time consuming research and produce accurate and impactful outcomes •Identify at risk students
  • 3. Case1-Predictive Analytics  Colleges are using Big Data to predict which students will do well—Before They Accept Them  It is also being used to predict the  Success of a research project early.  Continuation of project  Stop the project WSU's recruitment model had 96% accuracy identifying "high-yield" application prospects
  • 4. Case 2-Next Gen. Analytical Framework  Measurement, monitoring and tracking of institution’s, faculty and student performance  Institutional Benchmarking  Real time alumni tracking through LinkedIn  Automated Guidance and Counseling  Real time research reports though Google Scholar
  • 5. Case 3 Social Media Reputation Index SMRI Key Conversations? Threats Community Building and Communication Positive and Negative Trends •Automated Sentimental Analysis •Real Time Social Monitoring •Popularity Index •Competitor Analysis
  • 6. Case 4-Global Academic Cloud  Create Universally Unique Identifiers for each student  Track student progression, academic performance, achievements, extra/co- curricular activities across institutions and geographies  Authentic records with documentary evidence.  Quick and on-demand verification.  facilitate global migration of students
  • 7. State of Big Data Implementation in Education in India  Missing Thread
  • 8. Status at MIET  Next generation analytical tool-PI360 Performance Tracking Predictive Analytics(In process) Real time alumni tracking  Dedicated Social Media Cell  Conceptualization of Global Academic Cloud

Editor's Notes

  1. Presentation slide for courses, classes, lectures et al.
  2. Personalised Learning experience Adaptive learning process Loyal alumni
  3. To predict the aptitude training requirements based on the demographic and social profile of the students To predict the
  4. Performance and Skill level of individual students.
  5. Where the key conversations are taking place? What positive and negative trends are being discussed by key influencers? Where threats to your brand’s reputation exist and how they can be managed quickly? What techniques and content you might need to build positive momentum for your brand in social spaces? How you can quantify the value of social media marketing?