SlideShare a Scribd company logo
1 of 3
Group members:
CONSIDERING SUBJECT TO 9TH CHAPTER DEVELOP A NEW PRODUCT
• IDEA GENERATION
• IDEA SCREENING
• CONCEPT DEVELOPMENT AND TESTING
• MARKETING STRATEGY DEVELOPMENT
• BUSINESS ANALYSIS ( SALES, PROFIT, COST)
• PRODUCT DEVELOPMENT
• TEST MARKETING
• COMMERCIALIZATION
Our new product
Instant Dirty Cleaner

More Related Content

What's hot

Innovation strategy
Innovation strategyInnovation strategy
Innovation strategy
Zaini Ithnin
 

What's hot (12)

Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
What organisational structures & processes do managers use to oversee new pro...
What organisational structures & processes do managers use to oversee new pro...What organisational structures & processes do managers use to oversee new pro...
What organisational structures & processes do managers use to oversee new pro...
 
What organizational structures and processes do managers use to oversee new p...
What organizational structures and processes do managers use to oversee new p...What organizational structures and processes do managers use to oversee new p...
What organizational structures and processes do managers use to oversee new p...
 
Organizational structures and processes used to oversee new product development
Organizational structures and processes used to oversee new product developmentOrganizational structures and processes used to oversee new product development
Organizational structures and processes used to oversee new product development
 
Innovation strategy
Innovation strategyInnovation strategy
Innovation strategy
 
Corporate strategic logic
Corporate strategic logicCorporate strategic logic
Corporate strategic logic
 
Changeand opportunity
Changeand opportunityChangeand opportunity
Changeand opportunity
 
Doug Ross story 1.2
Doug Ross story 1.2Doug Ross story 1.2
Doug Ross story 1.2
 
Growth engine innovation agency introduction
Growth engine innovation agency introductionGrowth engine innovation agency introduction
Growth engine innovation agency introduction
 
Quarantine Lectures - Crash Course Marketing Ep5: Strategic Marketing Plannin...
Quarantine Lectures - Crash Course Marketing Ep5: Strategic Marketing Plannin...Quarantine Lectures - Crash Course Marketing Ep5: Strategic Marketing Plannin...
Quarantine Lectures - Crash Course Marketing Ep5: Strategic Marketing Plannin...
 
Designing with cross functional teams - dr. roozbeh bozorgmanesh
Designing with cross functional teams - dr. roozbeh bozorgmaneshDesigning with cross functional teams - dr. roozbeh bozorgmanesh
Designing with cross functional teams - dr. roozbeh bozorgmanesh
 
Our Iceberg is Melting
Our Iceberg is MeltingOur Iceberg is Melting
Our Iceberg is Melting
 

More from MDNahidulIslam16 (6)

Business reserch
Business reserchBusiness reserch
Business reserch
 
MicroEconomics 101. Daffodil International University
MicroEconomics 101. Daffodil International University MicroEconomics 101. Daffodil International University
MicroEconomics 101. Daffodil International University
 
HRM Presentation Basic. Daffodil International University
HRM Presentation Basic. Daffodil International University HRM Presentation Basic. Daffodil International University
HRM Presentation Basic. Daffodil International University
 
Bangladesh studies. Daffodil International University
Bangladesh studies. Daffodil International University Bangladesh studies. Daffodil International University
Bangladesh studies. Daffodil International University
 
Finance 202. Financial Management
Finance 202. Financial Management Finance 202. Financial Management
Finance 202. Financial Management
 
Principle of finance Daffodil International University
Principle of finance Daffodil International University Principle of finance Daffodil International University
Principle of finance Daffodil International University
 

Recently uploaded

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDriving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDriving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
LinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David Wong
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 

Marketing 101

  • 2. CONSIDERING SUBJECT TO 9TH CHAPTER DEVELOP A NEW PRODUCT • IDEA GENERATION • IDEA SCREENING • CONCEPT DEVELOPMENT AND TESTING • MARKETING STRATEGY DEVELOPMENT • BUSINESS ANALYSIS ( SALES, PROFIT, COST) • PRODUCT DEVELOPMENT • TEST MARKETING • COMMERCIALIZATION
  • 3. Our new product Instant Dirty Cleaner