Mark Stohlmann will give a presentation at the Mobile Convention Amsterdam on May 22nd 2014 about Telefonica Germany's media services that bring together digital and physical advertising. The services allow for passive location tracking via mobile networks in cities and rural areas, as well as active location tracking through apps, GPS, and SMS to increase the relevance of advertising messages with geographical references, while prioritizing privacy by design and complying with data protection and security laws.

1. Media Services
Bringing together the digital and
the physical worlds of advertising
Mobile Convention Amsterdam, May 22nd 2014
Mark Stohlmann

5. ‘form follows function’
means to us
‘privacy by design’

6. Legal
Data Protection
IT-Security
Representatives of the Federal
Commissioner for Data Protection
and Freedom of Information

7. Passively locating via the mobile network

8. in cities

9. in the countryside

10. Pull
App
GPS
Push
SMS
Network

11. Increases the relevancy of a message
through a geographical reference

17. Contact
Mark Stohlmann
Marketing Manager - Media Services
Telefónica Germany GmbH & Co. OHG
Phone: +49 (0) 89 24 42 – 6029
Mobile: +49 (0) 176 800 368 24
E-Mail: mark.stohlmann@telefonica.com
www.telefonica.de/mediaservices