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Enterprise Analytics
Beyond KPI’s like watermelons
Mobile Convention Amsterdam, June 4, 2015
@casschalkx
Delivery time (sec)
Delivery rate (%)
Platform??
What is the job to be done?
Fired as CEO, exiled Russia
Secure messaging should be free for everyone
Job? Double check phone numbers
Conversion: New user using secure messaging
Icons by Arthur Shlain from the Noun Project
Which job needs to get done?
Eliminate, simplify, standardize and automate
Wi...
Next up: Authorization API’s
Enterprise analytics - beyond kpi's like watermelons - mca2015 By Cas Schalkx of CM Telecom
Enterprise analytics - beyond kpi's like watermelons - mca2015 By Cas Schalkx of CM Telecom
Enterprise analytics - beyond kpi's like watermelons - mca2015 By Cas Schalkx of CM Telecom
Enterprise analytics - beyond kpi's like watermelons - mca2015 By Cas Schalkx of CM Telecom
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Enterprise analytics - beyond kpi's like watermelons - mca2015 By Cas Schalkx of CM Telecom

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Cas Schalkx of CM Telecom (mobile messaging & mobile payments provider) launched the CM Analytics tool at Mobile Convention Amsterdam 2015. CM Analytics is developed by CM and it gives their customer the insights in the metrics they matter the most for them. SMS is a critical part of many businesses, so there is a lot of need to get insights in their SMS traffic (for example their delivery rates, delivery times).

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Enterprise analytics - beyond kpi's like watermelons - mca2015 By Cas Schalkx of CM Telecom

  1. 1. Enterprise Analytics Beyond KPI’s like watermelons Mobile Convention Amsterdam, June 4, 2015 @casschalkx
  2. 2. Delivery time (sec) Delivery rate (%) Platform??
  3. 3. What is the job to be done?
  4. 4. Fired as CEO, exiled Russia
  5. 5. Secure messaging should be free for everyone
  6. 6. Job? Double check phone numbers
  7. 7. Conversion: New user using secure messaging
  8. 8. Icons by Arthur Shlain from the Noun Project Which job needs to get done? Eliminate, simplify, standardize and automate Will we never be finished. So iterate.
  9. 9. Next up: Authorization API’s

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