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ENERGY RESEARCH TO INNOVATION LANDSCAPE
Examining trends & defining success
Claude Ayache
KIC InnoEnergy SE
Business development
& European affairs
MARE training seminar
Athens, 5 December 2014
2
Setting up the landscape
KIC InnoEnergy
experience
(2010-2014)
SET Plan
• Issued 2007
• Integrated Roadmap
& Action Plan: expected soon
• Rome conference: 10-11 Dec.
Mediterranean
Meta-Regional Approach
3
KIC InnoEnergy experience (2010-2014)
4
KIC InnoEnergy | Boosting Innovation for Sustainable
KIC InnoEnergy - A European Company
27 Shareholders, all key
players of the European energy
field
Over 150 additional partners
contributing to activities
Offices located in Belgium,
France, Germany, the
Netherlands, Poland,
Portugal, Spain and Sweden.
5
A strong and complementary network of 149 partners (and increasing) including Industry and
Education partners, Research Centers and others, all collaborating at different levels.
Strong presence of Industry partners legitimizes the activities and the objectives of KIC InnoEnergy
Examples
Copyright © 2014 KIC InnoEnergy
• KIC InnoEnergy Network
5
Formal Partners
Associate
partners
Project
partners
Total
Industries 9 11 53 73
Universities 12 4 11 27
Research Centers 6 4 15 25
Others - 6 18 24
27 25 97 149
6
• Sustainability by fulfilling three
objectives:
 Reducing the cost in the energy value
chain
 Increasing the security
 Reducing CO2 and other green house
gas emissions
Innovation in sustainable Energy
 Focusing on 8 technology areas
 Energy from Chemical Fuels
 Clean Coal Technologies
 Renewable Energies
 Sustainable Nuclear and Renewable
Convergence
 Smart Electric Grid
 Energy Efficiency
 Electricity Storage
 Smart and Efficient Buildings and Cities
KIC InnoEnergy's vision is to become the leading engine for
innovation and entrepreneurship in the field of sustainable energy.
7
KIC InnoEnergy | Boosting Innovation for Sustainable
KIC InnoEnergy delivers:
1. Future game changers – talent pool, specialised in the energy field with
entrepreneurial spirit
2. Innovative products and services - Technology with a market impact
3. New businesses - Start-ups with high growth potential
The Knowledge Triangle
The Knowledge Triangle
8
Game changers
Google
of Energy,
future ABB
Disruptive
product
& services
2009
Education
Innovation
Projects
Business
Creation
KIC InnoEnergy Lines of Business : Impact oriented
Copyright © 2014 KIC InnoEnergy
82011 2013 20142012
9
Copyright © 2014 KIC InnoEnergy 9
Impact
@ Project level
@ Portfolio Management level
@ Thematic Field level
@
Sectoral
level
Strategy and
Roadmap per
thematic field
2013-2017
Competence mapping
for Intra and Extra KIC
Partners per thematic field
2000-2012
Long term Vision
Energy landscape 2022
2012-2017-2022
2000 2010 2013 2017 2022
V2
V2
Assessment Process & Criteria
Portfolio Management Criteria
CIP 2013-02
CIP 2014-01
Innovation Readiness Level -
IRL tool®
V0
Topic (headline) Deliverable from WP0
1. Product/service definition:
a. Product/service definition/specification List of expected products and/or services
b. Technical assessment Assessment of technical aspects
c. Problem statement Description of what needs to be done technically
d. Innovativeness Comparison and differentiation of the expected products and/or services with
the state of the art
e. Technical benchmark, alternative without Positioning of the function/performance of the expected products and/or
services versus state of the art
2. Market analysis
a. Market benchmark (3-5 years) Target market segments and their sizes in Mio €
b. Product Market Combination’s, /unique
selling points
List of major competitors and unique selling points of the new products
c. Customer business case (why would the
customer buy?)
Rentability analysis draft (profit and loss calculation) from vierwpoint of the
customer
d. Business case, (how to make profit?) Rentability analysis draft of the project's product (profit and loss calculation)
from vierwpoint of the supplier / manufacturer of the product and/or service
e. Marketing 3P’s (place, price, promotion) Draft of the markleting plan
f. Required investment to overcome the valley
of death?
Draft of the investment plan
Innovation Project WP0
Monitoring and Support
SET Plan
Integrated
Roadmap
INSIGHT_E
Inclusive Technology Strategy
10
Executive Summary 2014
Run as a company. We continue measuring for managing.
10Copyright © 2014 KIC InnoEnergy
2013
2014BP
targets
2014
Landing
Forecast
CUMULATED
2011/2014
#totalnewseatscovered (perintake),withminimun1/8ratio
accepted/eligibleapplicants(proxyEIT.01)
155 250 205 771
Numberofgraduates(incremental)(EIT.02) 98 170 138 280
#newventuresbeingincubated(incremental)(EIT.03) 34 36 36 127
#newventurescreated(incremental)(EIT.04) 14 14 14 36
#KnowledgeTransfer&adoptions(incremental)(EIT.05) 2 10 10 14
#neworimprovedproduct/services/processeslaunchedintothemarket
(incremental)(EIT.06)
9 15 15 24
#patentsfilledporpatenting(incremental) 16 18 18 59
GrowthofExisting
Business
Potentialgrowth
New
Ventures
AttractivenessofEducation
programs/intake
Talent
Numberofgraduates
Numberofbusinessideas
incubated(incremental)
Numberofstart-upscreated
Process
Output
Process
Output /
Impact
Output
Output /
Impact
Output /
Impact
11
Executive Summary 2014
KIC funding forecast for 2014
111111
Copyright © 2014 KIC InnoEnergy
50%
11Copyright © 2014 KIC InnoEnergy
12
Executive Summary 2014
The integration of the knowledge Triangle in action
12121212Copyright © 2014 KIC InnoEnergy
Research
&
Innovation
Business
Creation
EDUCATION
4 start-ups as result of Innovation projects
5 start-ups have been awarded an Inno. Pro
Graduate
Manpower
Inno Project
Creates start-
up
Recruit
students
Gets Inno
Project
3 cases
13
Copyright © 2014 KIC InnoEnergy
• Innovation Readiness Level Tool
The KIC InnoEnergy IRL tool® allows you to assess the innovation potential of a given project
considering the maturity of 5 dimensions:
TRL
Technology
IPRL
Freedom to
operate
MRL
Market
CRL
Consumer
behaviour
SRL
Society
KIC InnoEnergy Innovation Readiness Level (IRL tool®)
The Technology
Readiness Level
measures the maturity of
a given technology.
The IP Readiness
Level measures the
“freedom to operate” of
a given product/service.
The Market Readiness
Level measures the
maturity of a given need
in the market.
The Consumer
Readiness Level identifies
the level of knowledge
about the consumer and to
what extend affects the
product/service to this
consumer.
The Society Readiness
Level identifies the level
of knowledge about the
stakeholders’ interests
and concerns and to what
extend affects the
product/service to the
society.
@ Project level
@ Portfolio
Management level
@ Thematic field
level
13
14
Copyright © 2014 KIC InnoEnergy
• Methodology
14
KIC IE INNOVATION
READINESS LEVEL®
TRL
Technology
IPRL
Freedom to
operate
MRL
Market
CRL
Consumer
behaviour
SRL
Society
acceptance
MRL
Level 1. Unsatisfied needs have been
identified
Level 2. Identification of the potential
business opportunities performed
Level 3. System analysis and general
environment analyzed
Level 4. Market research performed
Level 5. Target defined
Level 6. Industry analysis performed
Level 7. Competitors analysis and
positioning performed
Level 8. Value proposition defined
Level 9. Product/service defined
Level 10. Business model defined
coherently
Five
Dimensions
Maturity Levels Q & Evidence Data
Each dimension has different
maturity levels
Each level has different
questions to substantiate
each maturity level
@ Project level
@ Portfolio
Management level
@ Thematic field
level
LEVEL 4: MARKET RESEARCH
1. Market size (in M€) of the
specific market (e.g. thin films).
Also market size by geography
2. Market structure and
segmentation (in M€) of the
specific submarkets (e.g. OPV,
CIGS, etc.) and % of market
share
3. Market trends (5 years period) in
M€ and % of growth (by
technology and geography)
4. TAM quantification (in M€),
which is the upper limit for your
market given 100% saturation of
your product/service
CRL 4
many
customers
would buy
CRL 3
at least one
customer
would buy
CRL 2
need
within
1-5 yrs
CRL 1
future
> 5 yrs
need
TRL 1-3
basic
observations
& concepts
TRL 4-5
R&D phase,
laboratory
development
TRL 6-7
pilot or type
test validation
TRL 8-9
1st commercial
project in
operation
Technology Readiness Level
CustomerReadinessLevel
PUB
INDU
Science
Technology
Market
16
The SET Plan Integrated Roadmap
Active consumer at the
centre of the energy
system
Demand focus – increasing
energy efficiency across
the energy system
System optimisation
Secure, cost-effective,
clean and competitive
supply
Cross-cutting aspects
2 Themes
4 Themes
4 Themes
5 Themes
2 Aspects
17
17
18
September… January March … May June
Consolidation of
Contributions
R&I Actions
… Action Plan
OVERVIEW DOCUMENT + ANNEXES
ongoing consultations with the SET-Plan Steering Group
Consultation with
SET-Plan SG
Integrated Challenges
and Themes
Integrated Roadmap: Development process Timeline
Towards the Integrated Roadmap
December…
…
SET-Plan
Conference
Rome, Italy
8 Meetings with
CG and WG
2013 2014
18
COM?
Informing the
Stakeholders
19
September… January March … May June
Consolidation of
Contributions
R&I Actions
… Action Plan
OVERVIEW DOCUMENT + ANNEXES
ongoing consultations with the SET-Plan Steering Group
Consultation with
SET-Plan SG
Integrated Challenges
and Themes
Towards the Integrated Roadmap
December…
…
SET-Plan
Conference
Rome, Italy
8 Meetings with
CG and WG
2013 2014
19
COM?
Informing the
Stakeholders
• 300 b€ PPP Feb. 2015
• H2020 WP 2016-2017
April 2015
Integrated Roadmap: Development process Timeline
20
Mediterranean Meta-Regional Approach
Eastern &
Black Sea
MEDITERRANEAN
NORTH
SEA
21
This project has received funding from the European Union’s Seventh Framework
Programme for research, technological development and demonstration under grant
agreement N° 609453
1/28/2015 21
21
Knowledge
Triangle
&
Capacity
building
- Joint
financing of
innovative projects
(2 calls)
- Business support services
(technology support, market
access, HR)
- Industrial
Internship
- Entrepreneurial
training program
- Euro-Med Masters
study program
- Technology
roadmaps
- Knowledge DB
- Catalogue of ESFRI
research infrastructures
- Investment opportunities
22
Maghrenov consortium
22
22
KIC InnoEnergy www.kic-
innoenergy.com/
Institut de Recherche en
Energie Solaire et
Energies Nouvelles
www.iresen.org/
Universitat Politècnica de
Catalunya
www.upc.edu/
Association Marocaine
pour la Recherche-
Développement
www.rdmaroc.com
Agence Nationale pour la
Maîtrise de l'Energie
www.anme.nat.tn
ITEMS International www.items.fr
1/28/2015
23
First Specific Thematic Roadmaps
24
First Specific Thematic Roadmaps
January 2015 – Launch of the
MOR-EU InnoEnergy 1st Joint
Call between KIC InnoEnergy
SE and IRESEN in Renewable
Energies and Energy
Efficiency

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2014 12 05 mare training course

  • 1. 1 ENERGY RESEARCH TO INNOVATION LANDSCAPE Examining trends & defining success Claude Ayache KIC InnoEnergy SE Business development & European affairs MARE training seminar Athens, 5 December 2014
  • 2. 2 Setting up the landscape KIC InnoEnergy experience (2010-2014) SET Plan • Issued 2007 • Integrated Roadmap & Action Plan: expected soon • Rome conference: 10-11 Dec. Mediterranean Meta-Regional Approach
  • 4. 4 KIC InnoEnergy | Boosting Innovation for Sustainable KIC InnoEnergy - A European Company 27 Shareholders, all key players of the European energy field Over 150 additional partners contributing to activities Offices located in Belgium, France, Germany, the Netherlands, Poland, Portugal, Spain and Sweden.
  • 5. 5 A strong and complementary network of 149 partners (and increasing) including Industry and Education partners, Research Centers and others, all collaborating at different levels. Strong presence of Industry partners legitimizes the activities and the objectives of KIC InnoEnergy Examples Copyright © 2014 KIC InnoEnergy • KIC InnoEnergy Network 5 Formal Partners Associate partners Project partners Total Industries 9 11 53 73 Universities 12 4 11 27 Research Centers 6 4 15 25 Others - 6 18 24 27 25 97 149
  • 6. 6 • Sustainability by fulfilling three objectives:  Reducing the cost in the energy value chain  Increasing the security  Reducing CO2 and other green house gas emissions Innovation in sustainable Energy  Focusing on 8 technology areas  Energy from Chemical Fuels  Clean Coal Technologies  Renewable Energies  Sustainable Nuclear and Renewable Convergence  Smart Electric Grid  Energy Efficiency  Electricity Storage  Smart and Efficient Buildings and Cities KIC InnoEnergy's vision is to become the leading engine for innovation and entrepreneurship in the field of sustainable energy.
  • 7. 7 KIC InnoEnergy | Boosting Innovation for Sustainable KIC InnoEnergy delivers: 1. Future game changers – talent pool, specialised in the energy field with entrepreneurial spirit 2. Innovative products and services - Technology with a market impact 3. New businesses - Start-ups with high growth potential The Knowledge Triangle The Knowledge Triangle
  • 8. 8 Game changers Google of Energy, future ABB Disruptive product & services 2009 Education Innovation Projects Business Creation KIC InnoEnergy Lines of Business : Impact oriented Copyright © 2014 KIC InnoEnergy 82011 2013 20142012
  • 9. 9 Copyright © 2014 KIC InnoEnergy 9 Impact @ Project level @ Portfolio Management level @ Thematic Field level @ Sectoral level Strategy and Roadmap per thematic field 2013-2017 Competence mapping for Intra and Extra KIC Partners per thematic field 2000-2012 Long term Vision Energy landscape 2022 2012-2017-2022 2000 2010 2013 2017 2022 V2 V2 Assessment Process & Criteria Portfolio Management Criteria CIP 2013-02 CIP 2014-01 Innovation Readiness Level - IRL tool® V0 Topic (headline) Deliverable from WP0 1. Product/service definition: a. Product/service definition/specification List of expected products and/or services b. Technical assessment Assessment of technical aspects c. Problem statement Description of what needs to be done technically d. Innovativeness Comparison and differentiation of the expected products and/or services with the state of the art e. Technical benchmark, alternative without Positioning of the function/performance of the expected products and/or services versus state of the art 2. Market analysis a. Market benchmark (3-5 years) Target market segments and their sizes in Mio € b. Product Market Combination’s, /unique selling points List of major competitors and unique selling points of the new products c. Customer business case (why would the customer buy?) Rentability analysis draft (profit and loss calculation) from vierwpoint of the customer d. Business case, (how to make profit?) Rentability analysis draft of the project's product (profit and loss calculation) from vierwpoint of the supplier / manufacturer of the product and/or service e. Marketing 3P’s (place, price, promotion) Draft of the markleting plan f. Required investment to overcome the valley of death? Draft of the investment plan Innovation Project WP0 Monitoring and Support SET Plan Integrated Roadmap INSIGHT_E Inclusive Technology Strategy
  • 10. 10 Executive Summary 2014 Run as a company. We continue measuring for managing. 10Copyright © 2014 KIC InnoEnergy 2013 2014BP targets 2014 Landing Forecast CUMULATED 2011/2014 #totalnewseatscovered (perintake),withminimun1/8ratio accepted/eligibleapplicants(proxyEIT.01) 155 250 205 771 Numberofgraduates(incremental)(EIT.02) 98 170 138 280 #newventuresbeingincubated(incremental)(EIT.03) 34 36 36 127 #newventurescreated(incremental)(EIT.04) 14 14 14 36 #KnowledgeTransfer&adoptions(incremental)(EIT.05) 2 10 10 14 #neworimprovedproduct/services/processeslaunchedintothemarket (incremental)(EIT.06) 9 15 15 24 #patentsfilledporpatenting(incremental) 16 18 18 59 GrowthofExisting Business Potentialgrowth New Ventures AttractivenessofEducation programs/intake Talent Numberofgraduates Numberofbusinessideas incubated(incremental) Numberofstart-upscreated Process Output Process Output / Impact Output Output / Impact Output / Impact
  • 11. 11 Executive Summary 2014 KIC funding forecast for 2014 111111 Copyright © 2014 KIC InnoEnergy 50% 11Copyright © 2014 KIC InnoEnergy
  • 12. 12 Executive Summary 2014 The integration of the knowledge Triangle in action 12121212Copyright © 2014 KIC InnoEnergy Research & Innovation Business Creation EDUCATION 4 start-ups as result of Innovation projects 5 start-ups have been awarded an Inno. Pro Graduate Manpower Inno Project Creates start- up Recruit students Gets Inno Project 3 cases
  • 13. 13 Copyright © 2014 KIC InnoEnergy • Innovation Readiness Level Tool The KIC InnoEnergy IRL tool® allows you to assess the innovation potential of a given project considering the maturity of 5 dimensions: TRL Technology IPRL Freedom to operate MRL Market CRL Consumer behaviour SRL Society KIC InnoEnergy Innovation Readiness Level (IRL tool®) The Technology Readiness Level measures the maturity of a given technology. The IP Readiness Level measures the “freedom to operate” of a given product/service. The Market Readiness Level measures the maturity of a given need in the market. The Consumer Readiness Level identifies the level of knowledge about the consumer and to what extend affects the product/service to this consumer. The Society Readiness Level identifies the level of knowledge about the stakeholders’ interests and concerns and to what extend affects the product/service to the society. @ Project level @ Portfolio Management level @ Thematic field level 13
  • 14. 14 Copyright © 2014 KIC InnoEnergy • Methodology 14 KIC IE INNOVATION READINESS LEVEL® TRL Technology IPRL Freedom to operate MRL Market CRL Consumer behaviour SRL Society acceptance MRL Level 1. Unsatisfied needs have been identified Level 2. Identification of the potential business opportunities performed Level 3. System analysis and general environment analyzed Level 4. Market research performed Level 5. Target defined Level 6. Industry analysis performed Level 7. Competitors analysis and positioning performed Level 8. Value proposition defined Level 9. Product/service defined Level 10. Business model defined coherently Five Dimensions Maturity Levels Q & Evidence Data Each dimension has different maturity levels Each level has different questions to substantiate each maturity level @ Project level @ Portfolio Management level @ Thematic field level LEVEL 4: MARKET RESEARCH 1. Market size (in M€) of the specific market (e.g. thin films). Also market size by geography 2. Market structure and segmentation (in M€) of the specific submarkets (e.g. OPV, CIGS, etc.) and % of market share 3. Market trends (5 years period) in M€ and % of growth (by technology and geography) 4. TAM quantification (in M€), which is the upper limit for your market given 100% saturation of your product/service
  • 15. CRL 4 many customers would buy CRL 3 at least one customer would buy CRL 2 need within 1-5 yrs CRL 1 future > 5 yrs need TRL 1-3 basic observations & concepts TRL 4-5 R&D phase, laboratory development TRL 6-7 pilot or type test validation TRL 8-9 1st commercial project in operation Technology Readiness Level CustomerReadinessLevel PUB INDU Science Technology Market
  • 16. 16 The SET Plan Integrated Roadmap Active consumer at the centre of the energy system Demand focus – increasing energy efficiency across the energy system System optimisation Secure, cost-effective, clean and competitive supply Cross-cutting aspects 2 Themes 4 Themes 4 Themes 5 Themes 2 Aspects
  • 17. 17 17
  • 18. 18 September… January March … May June Consolidation of Contributions R&I Actions … Action Plan OVERVIEW DOCUMENT + ANNEXES ongoing consultations with the SET-Plan Steering Group Consultation with SET-Plan SG Integrated Challenges and Themes Integrated Roadmap: Development process Timeline Towards the Integrated Roadmap December… … SET-Plan Conference Rome, Italy 8 Meetings with CG and WG 2013 2014 18 COM? Informing the Stakeholders
  • 19. 19 September… January March … May June Consolidation of Contributions R&I Actions … Action Plan OVERVIEW DOCUMENT + ANNEXES ongoing consultations with the SET-Plan Steering Group Consultation with SET-Plan SG Integrated Challenges and Themes Towards the Integrated Roadmap December… … SET-Plan Conference Rome, Italy 8 Meetings with CG and WG 2013 2014 19 COM? Informing the Stakeholders • 300 b€ PPP Feb. 2015 • H2020 WP 2016-2017 April 2015 Integrated Roadmap: Development process Timeline
  • 20. 20 Mediterranean Meta-Regional Approach Eastern & Black Sea MEDITERRANEAN NORTH SEA
  • 21. 21 This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement N° 609453 1/28/2015 21 21 Knowledge Triangle & Capacity building - Joint financing of innovative projects (2 calls) - Business support services (technology support, market access, HR) - Industrial Internship - Entrepreneurial training program - Euro-Med Masters study program - Technology roadmaps - Knowledge DB - Catalogue of ESFRI research infrastructures - Investment opportunities
  • 22. 22 Maghrenov consortium 22 22 KIC InnoEnergy www.kic- innoenergy.com/ Institut de Recherche en Energie Solaire et Energies Nouvelles www.iresen.org/ Universitat Politècnica de Catalunya www.upc.edu/ Association Marocaine pour la Recherche- Développement www.rdmaroc.com Agence Nationale pour la Maîtrise de l'Energie www.anme.nat.tn ITEMS International www.items.fr 1/28/2015
  • 24. 24 First Specific Thematic Roadmaps January 2015 – Launch of the MOR-EU InnoEnergy 1st Joint Call between KIC InnoEnergy SE and IRESEN in Renewable Energies and Energy Efficiency