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Menopause ki Zindagi
MidAge Crisis ?
 One explanation for the high divorce rate when women are in their 40s, 50s or 60s centers around
hormones(which usually happens in perimenopause)
 Levels of oxytocin, which is a feel-good hormone that is attributed to feelings such as love for others
are seen to be significantly lower during Menopause
 Some doctors claim that the lack of oxytocin changes a woman’s thinking from a “we” mindset to a
“me” mindset.
 The ratio of women filing divorce to men filing divorce is 3:1! The surprising fact is that these divorces
are happening when the women are reaching the age of menopause
Menopause is affecting Productivity at work
 Symptoms of the menopause usually last
between 4 and 8 years
 Minimum Treatment Duration 4 years
 The management of gender-specific health
issues other than pregnancy are rarely
discussed in the workplace
My mother went crazy
after menopause…
Mother Teacher
My teacher was very good before…
Lady Boss Boss Is Crazy
The majority of women are
unwilling to disclose menopause-
related health problems to line
managers…
House on Fire
The Horror @ 4O
 Also known as Climacteric
 Absence of Menstruation Permanently
 Most common phenomenon amongst aged women
 Occurs due to age related physiological changes in hormone levels
 Perimenopause is a period of irregular bleeding but no
amenorrhoea
 Post menopause is phase that occurs after menopause
What is
Phases of Life for a Mature Woman
Stages of Menopause
Prevalence of Menopause
4 Stages of Menopause
Pathophysiology of Menopause
Estrogen
Hormone at different Stages of Menopause
Symptoms during Menopause Journey
90%
Women Present with
Severe Symptoms
during Menopause
75%
Of Menopausal
Women Present with
Hot Flashes
84%
Of Hot flashes symptoms
are Difficult to tolerate,
taken as very severe
The Most Troublesome symptom in Menopause
Menopause simply means the end of a woman’s menstrual periods. It is a significant hormonal
milestone that offers a good opportunity to assess your health and plan for the next phase of
your life.
Stages of
Menopause
Definition Symptoms
Perimenopause
It usually begins during a woman’s mid-40s
and can last for several years, even up to 10
years before menopause. It’s common to
experience irregular periods.
Menstrual changes, Hot flashes, weight
gain, Hair thinning,
Dry skin, decreased breast volume,
disrupted sleep, vaginal dryness and a
lowered sex drive.
Menopause
On average begins between the ages of
44-55. Once a woman has gone 12 full
months of not having a period she has
officially entered menopause
Weight gain, Night sweats, Vaginal
dryness, Mood swings, changes in
Urination, the risk of other diseases.
Postmenopause
The years following menopause. Increase
incidence of loss of estrogen., the average
postmenopausal age being 51 years old.
Stress incontinence Urinary tract
infections Insomnia, Severe Vaginal
dryness and itching, Vaginal discharge,
Weight gain
Stage wise Major Symptoms in Menopause
Hot Flashes Mood Swings Night Sweats
Early menopause occurs well before the usual age of Menopause. The
Common signs are the same as menopause, But the intensity of
symptoms may vary from Peri to Post…
According to the Women’s Mood and Hormone Clinic at the University
of California, the time that women experience the most symptoms is
during perimenopause. This is when estrogen and progesterone
fluctuate the most in the female brain.
Perimenopause
Mojor
Symptoms
Perimenopause – Preparing for a smooth transition
"My hot flashes are driving me
crazy!
Is there anything I can take to treat
my symptoms?
3 Out of 4 Women experiencing menopause have
hot flashes
 75% women have troublesome hot flushes ( Can be up to 90% in Oophorectomy)
 For 10-15% it is unbearable
 15-25% Indian Patients Visits Gynaecologists for their Hot Flashes
 Hot Flashes Usually Resolved by 3-5 years
Hot Flashes are probably caused by
Hormonal Changes associated with
Menopause.
A decline in the function of the Ovaries causes
the Production of estrogen and Progesterone to
fluctuate, the fluctuate can be extreme
Internal Body Temperature Drops 1 Degree
Celsius during a hot flash
This condition is misinterpreted by brain
And it react abruptly
Hormonal Change
Hot Flashes and its effects
There are primarily 2 different types of testing:
vaginal pH swab and FSH (follicle-stimulating
hormone) levels
1.Vaginal pH Test: During reproductive years,
a vaginal pH is around 4.5. During menopause, it
rises to around 6.
2.Follicle-Stimulating Hormone (FSH): During
menopause, FSH rises and estrogen levels fall.
Healthcare providers may check both to assess
menopause. These levels may be measured more
than once over the course of perimenopause for
accuracy.
Common Perimenopause Tests
Current Management Options & their Limitations
• HRT
• Hormone replacement Therapy
(HT)
 Breast Cancer
 Endometrial Cancer
 Thromboembolism
 Ischemic Stroke
 Myocardial Infarction
 Should be used for lowest dose
with shortest time.
 Only for post menopause.
• SERM
• Phytoestrogens
• Soy extract/Black cohosh
extract/Red clover extract
• No significant effects on Climacteric
Symptoms
• Black Cohosh Extracts comes with a
black box warning of Liver Damage.
• Majorly used for osteoprotective
activity; No role in symptoms of
menopause.
Sl
No.
BRAND Company
Sum of MAT
VAL
Sum of MAT
UNIT
UNIT
GR %
1 MENOPACE ISO MEYER ORGANICS PVT. LTD 9.3 404 9
2 MENOHELP MANKIND PHARMACEUTICALS LTD. 8.2 763 35
3 PALMIGES LARENON 6.6 391
4 ESTROG- 100 SHIELD 6.2 183 -13
5 ISOFLAV RAPTAKOS BRETT & CO. LTD. 4.4 270 10
6 NEW MENOEASE PHARMED LTD 4.1 314 -25
7 MENOJOY MACLEODS PHARMACEUTICALS PVT.LTD 3.9 169 54
8 MENOREG MACLEODS PHARMACEUTICALS PVT.LTD 2.7 251 10
9 MENO-PRO BRITISH BIOLOGICAL 2.5 106 -1
10 MENOSAN HIMALAYA DRUG COMPANY 1.8 221 -11
Grand Total 52.7 3311 19
Phyto Estrogen Market at a Glance
Natural yet not Safe !
In Female, When Safety is the Priority,
No one can beat Germans…
Sex DriveHot Flash
Menopause Associated Symptoms
Top Two Issues to Address
Sexual Function During Menopause
• Distressing Sexual Problems can be more common in Menopause, Peak at ages 45-64
• Testosterone level declines gradually after menopause( Vs. Abrupt Decline in Estrogen)
• Changes in vaginal wall due to low estrogen leads to painful intercourse, a frequent cause of Sexual
Dysfunction after menopause
Weight Gain
• Weight Gain during menopause –mainly related to aging and lifestyle, average weight gain 5 lbs
• Changes in body composition and fat distribution ( Independent of Age)
• Increase in Fat in abdominal region
• Decrease in lean body mass
• Increase in visceral abdominal fat
• Decrease in Energy expenditure
What do woman value During Menopause
• Managing Symptoms
• Short & Long-term Health
• Metal wellbeing
• Healthy Sex Life
• Maintain weight and appearance
• Increased Confidence
• Still Raising Families
• Caring for Husbend aswell as other
aging parents
• Value Strong Social Networks of
Famies
Looking Good Nurturing Friends & Family
Yet Another Product from Germany
NATURAL MENOPAUSE RELIEF
Err 731 gave me my life back
• MULTIPLE SHORT AND LONG-TERM STUDIES WITH MORE THAN 400 PERI- AND POST-
MENOPAUSAL WOMEN
 Significant Reduction in Daily Hot Flash Frequency*
Efficacy comparable to hormone therapies*
Err 731
Efficacy & Safety
 ERr 731 has a long-term history*
Recommended by healthcare professionals in Germany since 1993
Unlike hormone therapies, ERr 731 does not contain estrogen
ERr 731 demonstrates selective affinity for ERβ, in endometrial tissue,
"Estrovera(Err 731) is a life changer for patients as well as doctors."
~ R. Gulati, MD
"The majority of people notice a difference in their menopausal symptoms within two
weeks to a month on Estrovera(Err 731) . Some people's symptoms diminish to the point
where they aren't bothered by them anymore, and other's see complete relief from all
their symptoms. Estrovera(Err 731) is a win-win situation because it works and because
there are no side effects associated with it. This product sells because it works!"
~ J. Cochran, ND
"Estrovera(Err 731) is easy, inexpensive, and safe, and there is heavy anecdotal
evidence that shows that it works for a lot of people, so it's effective, too. I believe
introducing lifestyle changes and optimizing health is something that needs to be done
first before exploring riskier options like hormone replacement. As a physician, I would
rather be a soundboard or an advocate for optimizing a patient's lifestyle with foods
and safe remedies that can either ease their symptoms or almost eliminate them. With
Estrovera(Err 731), you don't have to be a salesman or consistently encourage people
to use it—they will come to you and keep asking for it because it works!"
~ R. Lazarus, DC
Err 731
Doctors Testimonials
c
"This product WORKS!! Even with a bio-identical creme treatment, my hot flashes
were debilitating, exhausting and totally embarrassing. Three months on Estrovera
and the hot flashes are occasional instead of always occurring; mild instead of major'
tolerable instead of torture. I recently experimented with taking them every other day
but rapidly discovered I have no desire to return to that land of torment."
~ G. Lungle
I have had almost no hot flashes since beginning this product!”
~ C. Babson
Without Estrovera I would be living in the Arctic or spending most the day and night with
my head in the freezer! I am so not kidding! About 5 weeks ago I started Estrovera as
recommended by my naturopath as a natural approach to hot flashes. I had been
seriously struggling for about 5 months and the hot flashes had just become unbearable
and happened about every hour day or night. My heart would race and I couldn't sleep
and I was just exhausted. I "get" that after 44 years of periods, my body is confused and
needs time to sort this all out, but I was so tired and felt unwell and weak and ready to
give up and go the HRT route. This is going to sound like an infomercial, but Estrovera
has helped me so much. My hot flashes have probably been reduced so that I only have
one about every couple of hours and the intensity is reduced by about 50% as well. I am
also taking other vitamins to support my changing body, eating healthy and avoiding a
lot of triggers. I can honestly say that without Estrovera, I would be on HRT. I am so
very grateful for this natural support! I am looking forward to even more improvement
over the next couple of months."
~ P. Sheasby
Err 731
Patient Testimonials
C
Prior to Estrovera, I had major hot
flashes and extreme sweating every
45 minutes, all day and all night. My
shirt would be wet, my hair would be
wet, and I wasn't able to get any
sleep. After the first two weeks of
taking Estrovera, I was able to sleep
six hours straight! Estrovera makes
my life so much simpler, and I feel so
much cleaner now that I'm not
sweating and drenching constantly. It
has changed my hot flashes and my
life and allows me to finally get a
good night’s sleep."
~ R. Hale, patient
I would classify myself as
perimenopausal—I have irregular cycles,
mood fluctuations and night sweats, which
prohibited me from being able to sleep. I
began seeing relief from my symptoms in
about two weeks after taking Estrovera.
Now I am able to sleep through the night
and my temperament is much more
moderate. Estrovera is a product that
women in all stages of menopause can
benefit from because it is healthy and it is a
simple solution with great, positive
outcomes."
~ D. Joy, patient
"Best product for menopause that I have
taken and I have taken many. I know it
works because I ran out and symptoms
came back. While taking the Estrovera
there were no symptoms and I was a
happy woman. Thanks Estrovera you are
the BEST!"
~ M. Hills, patientC CC C
Err 731
Patient Testimonials
"Estrovera has been like a miracle for me. I was so miserable with frequent
hot flashes, night sweats, mood swings, anxiety, etc. that I sought medical
assistance. I didn't want to do hormone replacement therapy so I spoke with a
Naturopathic doctor who recommended Estrovera. He told me he'd read the
studies and researched the ingredients and he felt that this was the safest and
most effective treatment available for menopause. I ordered a bottle and after
only a few days I started noticing the symptoms getting less and less frequent.
I realized one day that I couldn't even remember the last time I had
experienced any of those symptoms because it had been so long. Another
thing that convinced me this was working was that I forgot to take it for 2
consecutive days and I starting getting hot flashes on the second day. Thank
you for discovering this treatment. I finally feel like myself again."
~Lynn Q., patient
I've had hot flashes and night sweats for the last 10 years. I've tried several
products and nothing seemed to give me the relief I was looking for. My night
sweats were becoming unbearable. I was told about Estrovera by my holistic
physician. Although skeptical I decided to give it a try. So happy I did. My
symptoms have certainly decreased and I experience maybe 1 night sweat a
night and I've only been on Estrovera for a week. I will continue to use
Estrovera and hopefully have my life completely back! Thank you for such a
great product."
~S. Rosenmeier, patient
CC
CC
Err 731
Patient Testimonials
If ED is for Male Vs. Menopause…
 During Menopause loss of libido due to disrupted Sex hormones & Loss Veginal dryness can
cause Loss of Sex Drive
ED Menopause
Menopause,
a Blue Ocean in the World Of Gynaecology
Menopause
An Noble Action beyond
business and work for a Good
Cause
Menopause,
Big Opportunity Still Untapped
Prevalence of Menopause in India
1,354,051,854
11% Women Population aged between 40-60 Years
73,115,988
Indian Population
48.19% women out of Indian Population –
652,517,588
Ref : Indian Journal of Orthopaedics( Link: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5017174/)
• Epidemiology of knee osteoarthritis in India and Related Factors Chandra Prakash Pal, Pulkesh Singh,1 Sanjay Chaturvedi,2 Kaushal Kumar Pruthi, and Ashok Vij3
Huge Scope for Peri, Menopause & Post Menopause
 72% Rural
 28% Urban
Global: According to Hill (1995) the number of postmenopausal women in the world will rise from 467 million in
1990 to 1.2 billion by 2030. Most of the increase in number will occur in developing countries.
India: According to the 2016 census of India, there were about 120 million women aged 45 yr and above and this
number is expected to increase to 401 million in 2026
> 30 Cr. In Year.1 > 20 Cr. In Year.1
Surge in emergency contraceptive pill sales rings alarm bell
sale of ECP in last five years has increased almost four times, from 4.9 million in 2008 to 16.4 million in 2013.
According to recently released data from Euromonitor
International, India’s market for emergency
contraceptives jumped 88% to $104.4 million (Rs 667
crore) between 2009 and 2014, ranking the country third
in the world after the US and China.
Indian Woman Deserve the Best
Fitness is Gaining Acceptance among Females
Ahealthy Seed of Idea that can Germinate in
to a Strong Division
 72% Rural
 28% Urban
Total Indian
Population:1,354,051,854
Women Population in
India(48.19%):652,517,588
Women
Aged between 40-60 Yrs.
(11%):73,115,988
Urban Woman Population
(28%):2,04,47,664
Patient expected to Visit Doctor
( 2%) :4,00,000
Hypothesis: MRP:60 INR
NRV:43 INR
One Rx with 1 year Adherence
1 Rx Val.: 15,000/- INR
First year: 628cr.
Err 731 Prelaunch Meeting
 Round Table Meeting with Indian Menopause Society
 Consensus Building & Fit Err in treatment protocol
Err 731 Prelaunch Meeting
 International Speaker in National Conference
 Clinical Trial with Indian Menopause Society
Articles in FOGSI Journals
Err 731 Launch Meeting
 Top KOL from Indian Menopause Society
 SBU Heads, Marketing & BD team of TOP 10 Gynac companies
 SDN Probio Team & Team from Finzelberg, AG
Theme: German Innovation
Free Pickup & Drop only by Mercedes
Patient Education Program
 Market Creation Activities before the Brand Launch
Menopause Clinic
 Patient Screening Camps
 Quality of Life Questionnaires
 Vaginal pH Test
 Follicle-Stimulating Hormone (FSH):
Collaboration with Indian Menopause Society
HotFlushes effects on Quality of Life
Menopause awareness camps with NGO
If you love your spouse.
Supplement her with,
Honey,
I am Back
Menopause

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Menopause

  • 1.
  • 3. MidAge Crisis ?  One explanation for the high divorce rate when women are in their 40s, 50s or 60s centers around hormones(which usually happens in perimenopause)  Levels of oxytocin, which is a feel-good hormone that is attributed to feelings such as love for others are seen to be significantly lower during Menopause  Some doctors claim that the lack of oxytocin changes a woman’s thinking from a “we” mindset to a “me” mindset.  The ratio of women filing divorce to men filing divorce is 3:1! The surprising fact is that these divorces are happening when the women are reaching the age of menopause
  • 4. Menopause is affecting Productivity at work  Symptoms of the menopause usually last between 4 and 8 years  Minimum Treatment Duration 4 years  The management of gender-specific health issues other than pregnancy are rarely discussed in the workplace
  • 5. My mother went crazy after menopause… Mother Teacher My teacher was very good before… Lady Boss Boss Is Crazy The majority of women are unwilling to disclose menopause- related health problems to line managers…
  • 6. House on Fire The Horror @ 4O
  • 7.  Also known as Climacteric  Absence of Menstruation Permanently  Most common phenomenon amongst aged women  Occurs due to age related physiological changes in hormone levels  Perimenopause is a period of irregular bleeding but no amenorrhoea  Post menopause is phase that occurs after menopause What is
  • 8. Phases of Life for a Mature Woman
  • 11. 4 Stages of Menopause
  • 12. Pathophysiology of Menopause Estrogen Hormone at different Stages of Menopause
  • 14. 90% Women Present with Severe Symptoms during Menopause 75% Of Menopausal Women Present with Hot Flashes 84% Of Hot flashes symptoms are Difficult to tolerate, taken as very severe The Most Troublesome symptom in Menopause Menopause simply means the end of a woman’s menstrual periods. It is a significant hormonal milestone that offers a good opportunity to assess your health and plan for the next phase of your life.
  • 15. Stages of Menopause Definition Symptoms Perimenopause It usually begins during a woman’s mid-40s and can last for several years, even up to 10 years before menopause. It’s common to experience irregular periods. Menstrual changes, Hot flashes, weight gain, Hair thinning, Dry skin, decreased breast volume, disrupted sleep, vaginal dryness and a lowered sex drive. Menopause On average begins between the ages of 44-55. Once a woman has gone 12 full months of not having a period she has officially entered menopause Weight gain, Night sweats, Vaginal dryness, Mood swings, changes in Urination, the risk of other diseases. Postmenopause The years following menopause. Increase incidence of loss of estrogen., the average postmenopausal age being 51 years old. Stress incontinence Urinary tract infections Insomnia, Severe Vaginal dryness and itching, Vaginal discharge, Weight gain Stage wise Major Symptoms in Menopause
  • 16. Hot Flashes Mood Swings Night Sweats Early menopause occurs well before the usual age of Menopause. The Common signs are the same as menopause, But the intensity of symptoms may vary from Peri to Post… According to the Women’s Mood and Hormone Clinic at the University of California, the time that women experience the most symptoms is during perimenopause. This is when estrogen and progesterone fluctuate the most in the female brain. Perimenopause Mojor Symptoms
  • 17. Perimenopause – Preparing for a smooth transition "My hot flashes are driving me crazy! Is there anything I can take to treat my symptoms?
  • 18. 3 Out of 4 Women experiencing menopause have hot flashes  75% women have troublesome hot flushes ( Can be up to 90% in Oophorectomy)  For 10-15% it is unbearable  15-25% Indian Patients Visits Gynaecologists for their Hot Flashes  Hot Flashes Usually Resolved by 3-5 years
  • 19. Hot Flashes are probably caused by Hormonal Changes associated with Menopause. A decline in the function of the Ovaries causes the Production of estrogen and Progesterone to fluctuate, the fluctuate can be extreme Internal Body Temperature Drops 1 Degree Celsius during a hot flash This condition is misinterpreted by brain And it react abruptly Hormonal Change Hot Flashes and its effects
  • 20. There are primarily 2 different types of testing: vaginal pH swab and FSH (follicle-stimulating hormone) levels 1.Vaginal pH Test: During reproductive years, a vaginal pH is around 4.5. During menopause, it rises to around 6. 2.Follicle-Stimulating Hormone (FSH): During menopause, FSH rises and estrogen levels fall. Healthcare providers may check both to assess menopause. These levels may be measured more than once over the course of perimenopause for accuracy. Common Perimenopause Tests
  • 21. Current Management Options & their Limitations • HRT • Hormone replacement Therapy (HT)  Breast Cancer  Endometrial Cancer  Thromboembolism  Ischemic Stroke  Myocardial Infarction  Should be used for lowest dose with shortest time.  Only for post menopause. • SERM • Phytoestrogens • Soy extract/Black cohosh extract/Red clover extract • No significant effects on Climacteric Symptoms • Black Cohosh Extracts comes with a black box warning of Liver Damage. • Majorly used for osteoprotective activity; No role in symptoms of menopause.
  • 22. Sl No. BRAND Company Sum of MAT VAL Sum of MAT UNIT UNIT GR % 1 MENOPACE ISO MEYER ORGANICS PVT. LTD 9.3 404 9 2 MENOHELP MANKIND PHARMACEUTICALS LTD. 8.2 763 35 3 PALMIGES LARENON 6.6 391 4 ESTROG- 100 SHIELD 6.2 183 -13 5 ISOFLAV RAPTAKOS BRETT & CO. LTD. 4.4 270 10 6 NEW MENOEASE PHARMED LTD 4.1 314 -25 7 MENOJOY MACLEODS PHARMACEUTICALS PVT.LTD 3.9 169 54 8 MENOREG MACLEODS PHARMACEUTICALS PVT.LTD 2.7 251 10 9 MENO-PRO BRITISH BIOLOGICAL 2.5 106 -1 10 MENOSAN HIMALAYA DRUG COMPANY 1.8 221 -11 Grand Total 52.7 3311 19 Phyto Estrogen Market at a Glance
  • 23. Natural yet not Safe !
  • 24. In Female, When Safety is the Priority, No one can beat Germans…
  • 25. Sex DriveHot Flash Menopause Associated Symptoms Top Two Issues to Address
  • 26. Sexual Function During Menopause • Distressing Sexual Problems can be more common in Menopause, Peak at ages 45-64 • Testosterone level declines gradually after menopause( Vs. Abrupt Decline in Estrogen) • Changes in vaginal wall due to low estrogen leads to painful intercourse, a frequent cause of Sexual Dysfunction after menopause
  • 27. Weight Gain • Weight Gain during menopause –mainly related to aging and lifestyle, average weight gain 5 lbs • Changes in body composition and fat distribution ( Independent of Age) • Increase in Fat in abdominal region • Decrease in lean body mass • Increase in visceral abdominal fat • Decrease in Energy expenditure
  • 28. What do woman value During Menopause • Managing Symptoms • Short & Long-term Health • Metal wellbeing • Healthy Sex Life • Maintain weight and appearance • Increased Confidence • Still Raising Families • Caring for Husbend aswell as other aging parents • Value Strong Social Networks of Famies Looking Good Nurturing Friends & Family
  • 29. Yet Another Product from Germany NATURAL MENOPAUSE RELIEF
  • 30. Err 731 gave me my life back • MULTIPLE SHORT AND LONG-TERM STUDIES WITH MORE THAN 400 PERI- AND POST- MENOPAUSAL WOMEN
  • 31.  Significant Reduction in Daily Hot Flash Frequency* Efficacy comparable to hormone therapies* Err 731 Efficacy & Safety  ERr 731 has a long-term history* Recommended by healthcare professionals in Germany since 1993 Unlike hormone therapies, ERr 731 does not contain estrogen ERr 731 demonstrates selective affinity for ERβ, in endometrial tissue,
  • 32. "Estrovera(Err 731) is a life changer for patients as well as doctors." ~ R. Gulati, MD "The majority of people notice a difference in their menopausal symptoms within two weeks to a month on Estrovera(Err 731) . Some people's symptoms diminish to the point where they aren't bothered by them anymore, and other's see complete relief from all their symptoms. Estrovera(Err 731) is a win-win situation because it works and because there are no side effects associated with it. This product sells because it works!" ~ J. Cochran, ND "Estrovera(Err 731) is easy, inexpensive, and safe, and there is heavy anecdotal evidence that shows that it works for a lot of people, so it's effective, too. I believe introducing lifestyle changes and optimizing health is something that needs to be done first before exploring riskier options like hormone replacement. As a physician, I would rather be a soundboard or an advocate for optimizing a patient's lifestyle with foods and safe remedies that can either ease their symptoms or almost eliminate them. With Estrovera(Err 731), you don't have to be a salesman or consistently encourage people to use it—they will come to you and keep asking for it because it works!" ~ R. Lazarus, DC Err 731 Doctors Testimonials c
  • 33. "This product WORKS!! Even with a bio-identical creme treatment, my hot flashes were debilitating, exhausting and totally embarrassing. Three months on Estrovera and the hot flashes are occasional instead of always occurring; mild instead of major' tolerable instead of torture. I recently experimented with taking them every other day but rapidly discovered I have no desire to return to that land of torment." ~ G. Lungle I have had almost no hot flashes since beginning this product!” ~ C. Babson Without Estrovera I would be living in the Arctic or spending most the day and night with my head in the freezer! I am so not kidding! About 5 weeks ago I started Estrovera as recommended by my naturopath as a natural approach to hot flashes. I had been seriously struggling for about 5 months and the hot flashes had just become unbearable and happened about every hour day or night. My heart would race and I couldn't sleep and I was just exhausted. I "get" that after 44 years of periods, my body is confused and needs time to sort this all out, but I was so tired and felt unwell and weak and ready to give up and go the HRT route. This is going to sound like an infomercial, but Estrovera has helped me so much. My hot flashes have probably been reduced so that I only have one about every couple of hours and the intensity is reduced by about 50% as well. I am also taking other vitamins to support my changing body, eating healthy and avoiding a lot of triggers. I can honestly say that without Estrovera, I would be on HRT. I am so very grateful for this natural support! I am looking forward to even more improvement over the next couple of months." ~ P. Sheasby Err 731 Patient Testimonials C
  • 34. Prior to Estrovera, I had major hot flashes and extreme sweating every 45 minutes, all day and all night. My shirt would be wet, my hair would be wet, and I wasn't able to get any sleep. After the first two weeks of taking Estrovera, I was able to sleep six hours straight! Estrovera makes my life so much simpler, and I feel so much cleaner now that I'm not sweating and drenching constantly. It has changed my hot flashes and my life and allows me to finally get a good night’s sleep." ~ R. Hale, patient I would classify myself as perimenopausal—I have irregular cycles, mood fluctuations and night sweats, which prohibited me from being able to sleep. I began seeing relief from my symptoms in about two weeks after taking Estrovera. Now I am able to sleep through the night and my temperament is much more moderate. Estrovera is a product that women in all stages of menopause can benefit from because it is healthy and it is a simple solution with great, positive outcomes." ~ D. Joy, patient "Best product for menopause that I have taken and I have taken many. I know it works because I ran out and symptoms came back. While taking the Estrovera there were no symptoms and I was a happy woman. Thanks Estrovera you are the BEST!" ~ M. Hills, patientC CC C Err 731 Patient Testimonials
  • 35. "Estrovera has been like a miracle for me. I was so miserable with frequent hot flashes, night sweats, mood swings, anxiety, etc. that I sought medical assistance. I didn't want to do hormone replacement therapy so I spoke with a Naturopathic doctor who recommended Estrovera. He told me he'd read the studies and researched the ingredients and he felt that this was the safest and most effective treatment available for menopause. I ordered a bottle and after only a few days I started noticing the symptoms getting less and less frequent. I realized one day that I couldn't even remember the last time I had experienced any of those symptoms because it had been so long. Another thing that convinced me this was working was that I forgot to take it for 2 consecutive days and I starting getting hot flashes on the second day. Thank you for discovering this treatment. I finally feel like myself again." ~Lynn Q., patient I've had hot flashes and night sweats for the last 10 years. I've tried several products and nothing seemed to give me the relief I was looking for. My night sweats were becoming unbearable. I was told about Estrovera by my holistic physician. Although skeptical I decided to give it a try. So happy I did. My symptoms have certainly decreased and I experience maybe 1 night sweat a night and I've only been on Estrovera for a week. I will continue to use Estrovera and hopefully have my life completely back! Thank you for such a great product." ~S. Rosenmeier, patient CC CC Err 731 Patient Testimonials
  • 36. If ED is for Male Vs. Menopause…  During Menopause loss of libido due to disrupted Sex hormones & Loss Veginal dryness can cause Loss of Sex Drive ED Menopause
  • 37. Menopause, a Blue Ocean in the World Of Gynaecology Menopause An Noble Action beyond business and work for a Good Cause
  • 39. Prevalence of Menopause in India 1,354,051,854 11% Women Population aged between 40-60 Years 73,115,988 Indian Population 48.19% women out of Indian Population – 652,517,588 Ref : Indian Journal of Orthopaedics( Link: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5017174/) • Epidemiology of knee osteoarthritis in India and Related Factors Chandra Prakash Pal, Pulkesh Singh,1 Sanjay Chaturvedi,2 Kaushal Kumar Pruthi, and Ashok Vij3 Huge Scope for Peri, Menopause & Post Menopause  72% Rural  28% Urban Global: According to Hill (1995) the number of postmenopausal women in the world will rise from 467 million in 1990 to 1.2 billion by 2030. Most of the increase in number will occur in developing countries. India: According to the 2016 census of India, there were about 120 million women aged 45 yr and above and this number is expected to increase to 401 million in 2026
  • 40.
  • 41. > 30 Cr. In Year.1 > 20 Cr. In Year.1
  • 42. Surge in emergency contraceptive pill sales rings alarm bell sale of ECP in last five years has increased almost four times, from 4.9 million in 2008 to 16.4 million in 2013. According to recently released data from Euromonitor International, India’s market for emergency contraceptives jumped 88% to $104.4 million (Rs 667 crore) between 2009 and 2014, ranking the country third in the world after the US and China.
  • 43.
  • 45. Fitness is Gaining Acceptance among Females
  • 46. Ahealthy Seed of Idea that can Germinate in to a Strong Division
  • 47.  72% Rural  28% Urban Total Indian Population:1,354,051,854 Women Population in India(48.19%):652,517,588 Women Aged between 40-60 Yrs. (11%):73,115,988 Urban Woman Population (28%):2,04,47,664 Patient expected to Visit Doctor ( 2%) :4,00,000 Hypothesis: MRP:60 INR NRV:43 INR One Rx with 1 year Adherence 1 Rx Val.: 15,000/- INR First year: 628cr.
  • 48. Err 731 Prelaunch Meeting  Round Table Meeting with Indian Menopause Society  Consensus Building & Fit Err in treatment protocol
  • 49. Err 731 Prelaunch Meeting  International Speaker in National Conference  Clinical Trial with Indian Menopause Society
  • 50. Articles in FOGSI Journals
  • 51. Err 731 Launch Meeting  Top KOL from Indian Menopause Society  SBU Heads, Marketing & BD team of TOP 10 Gynac companies  SDN Probio Team & Team from Finzelberg, AG Theme: German Innovation Free Pickup & Drop only by Mercedes
  • 52. Patient Education Program  Market Creation Activities before the Brand Launch
  • 53. Menopause Clinic  Patient Screening Camps  Quality of Life Questionnaires  Vaginal pH Test  Follicle-Stimulating Hormone (FSH):
  • 54. Collaboration with Indian Menopause Society
  • 55. HotFlushes effects on Quality of Life
  • 57. If you love your spouse. Supplement her with,