2. +
Career Experience
n Digital Marketing
n Blogging (7 years)
n Email Marketing (6 years)
n Social Media Strategies and Execution (7 years)
n Website Development & Design (10 years)
n Graphic Design
n Adobe Photoshop (2 years)
n Adobe CSS (2 years)
n Writing/Editing
n Content Creation (10 years)
n Editing/Proofreading (10 years)
3. +
Social Media Accomplishments
n Hotel Boulderado
n Gained 6,000 followers through the creation, execution, and
continual performance analysis across 4 social media
channels for a historic hotel.
n Boosted website traffic 10% by establishing a company blog
and publishing unique content.
n Successfully rebranded 3 distinct on-site restaurants and bars
with the introduction and coordination of new social media
presences on Facebook, Twitter, and Instagram.
n Blind Cat Media
n Surpassed 400 Facebook fans for an independent online
literary magazine.
n Boulder Business and Professional Women
n Increased social engagement 50% by spearheading and
chairing a new social media strategy for a non-profit
organization.
4. +
Social Media Accomplishments
n Progress of Social Media Networks at Hotel Boulderado
n January 2009
n No Social Media Presence
n July 2015
n Facebook Page -- 2,400+ fans
n 2 Twitter Accounts – 4,500+ followers
n Blog – 500+ posts
n YouTube Channel – 10,000+ views
n Pinterest Page – 450+ followers
5. +
Social Media Accomplishments
n Progress of Social Media Networks for Boulderado
Restaurants, Inc.
n Spruce Farm & Fish
n The Corner Bar
n License No. 1
n January 2014
n No Social Media Presence
n April 2015
n 3 Facebook Pages (1,150 combined fans)
n 3 Twitter Accounts (450 combined followers)
n 3 Instagram Accounts (225 combined followers)
8. +
Past Work -- @BoulderadoOtis
Created a “personality” Twitter account based on the
perspective of the hotel’s Otis elevator
9. +
Past Work -- @BoulderadoOtis
Created a “personality” Twitter account based on the
perspective of the hotel’s Otis elevator
10. +
Past Work -- @BoulderadoOtis
Created a “personality” Twitter account based on the
perspective of the hotel’s Otis elevator
11. +
Past Work -- @BoulderadoOtis
Created a “personality” Twitter account based on the
perspective of the hotel’s Otis elevator
12. +
Past Work -- @BoulderadoOtis
Created a “personality” Twitter account based on the
perspective of the hotel’s Otis elevator
13. +
Past Work
Sample Campaign
– Hotel’s History
Goals: To educate fans on the
history of the hotel, boost cross-
generational engagement,
and illustrate connections to
the local community
14. + Past Work
Sample Campaign – Hotel’s History
Goals: To educate fans on the history of the hotel, boost cross-
generational engagement, and illustrate connections to the local
community
15. +
Past Work
Sample Campaign –
Hotel’s History
Goals: To educate fans on the
history of the hotel, boost cross-
generational engagement, and
illustrate connections to the local
community
16. +
Past Work
Sample Campaign – Hotel’s History
Goals: To educate fans on the history of the hotel, boost cross-
generational engagement, and illustrate connections to the local
community
17. +
Past Work
Writing Samples – Hotel Boulderado Blog
n “Top 5 Floral Trends of 2013”
Click Here or Copy/Paste:
historichotelboulderado.blog
spot.com/2013/03/top-5-
floral-trends-of-2013.html
n “Eight Survival Techniques That
Will Help You During Boulder
Startup Week”
Click Here or Copy/Paste:
historichotelboulderado.blogspo
t.com/2013/05/eight-survival-
techniques-that-will.html
n “Six Ways to Add Vintage
Touches to Your Wedding”
Click Here or Copy/Paste:
historichotelboulderado.blogs
pot.com/2013/04/six-ways-to-
add-vintage-touches-to-
your.html
n “Famous Guests ~ Messrs.
Darrow, Frost, Ellington, and
Armstrong”
Click Here or Copy/Paste:
historichotelboulderado.blogs
pot.com/2013/03/famous-
guests-messrs-darrow-frost.html
Note: In 2014 blog posts were migrated to www.boulderado.com. Since my departure, the blog was
removed from the website, but the original posts on Blogger remain.
18. +
Past Work
Writing Samples – Downtown Boulder Magazine
Summer 2009 Fall 2009
Click Here for Full Version Click Here for Full Version
19. + Past Work – Brand Discovery, Website
Development, Content Creation
Goal: To guide the client (a Norway-based
relationship coach) through branding discovery
process before creating an attractive website and
compelling content.
20. +
Past Work – Graphic Design
Goal: To create an image-based flier promoting
Service Industry Night at License No. 1
