Project Overview for Spanish Harlem (NY) healthy eating initiative

1. Lydián Vargas
Prof. Tom Kinklowstein
YOUR GUSTO

2. Healthy, your way!
YOUR GUSTO

3. EDUCATIONProcess of giving or receiving instruction

4. Your Gusto publishes and awards
motivated individuals from Spanish Harlem
that create healthy recipes which the
whole community can take advantage of.

5. “If you are planning for a year, sow
rice; if you are planning for a decade,
plant trees; if you are planning for a
lifetime, educate people.”
-Chinese proverb

6. Spanish Harlem residents receive education and
discounts at Your Gusto member Grocery stores.

7. DELIVERABLESl Discounts
l Healthy recipes
l More bussiness for Grocery Stores

8. Your Gusto
Grocery Stores
Residents

9. FINANCIALSProfits:
+ Grocery store membership fees ($200k/year)
+ (website) ad space sale ($75k/year)
+ Sponsors ($90k/year)
Expenses:
- Website maintenace ($50k/year)
- Printed material ($70k/year)
- Advertising ($70k/year)
- Micellaneous ($10k/year)

10. YOUR GUSTOHealthy, your way!