1. REGULATORY AND PROFESSIONAL
BODIES WITHIN THE CREATIVE
MEDIA SECTOR
LYDIA COOKE
- change the back ground if you want & stick your name here.
- Remember to add images and links and references at the end of you
ppt. Place your finished work on your blog, with the heading:
Task 3 Understand the Regulation of
the Media Sector
2. The British Board of Film Classification is an independent, non-governmental body which has
classified cinema films since it was set up in 1912 and videos/ DVDs since the Video Recordings
Act was passed in 1984.
•Cinema
•The British Board of Film Censors was set up in 1912 by the film industry as an independent
body to bring a degree of uniformity to the classification of film nationally. Statutory powers
on film remain with the local councils, which may overrule any of the BBFC’s decisions,
passing films we reject, banning films we have passed, and even waiving cuts, instituting new
ones, or altering categories for films exhibited under their own licensing jurisdiction.
•Video
•In 1984 Parliament passed the Video Recordings Act. This act stated that, subject to certain
exemptions, video recordings offered for sale or hire commercially in the UK must be
classified by an authority designated by the Secretary of State. The President and Vice
Presidents of the BBFC were so designated, and charged with applying the new test of
‘suitability for viewing in the home’. At this point the Board’s title was changed to the British
Board of Film Classification to reflect the fact that classification plays a far larger part in the
BBFC’s work than censorship.
•Finances
•The BBFC is a not for profit organisation, and its fees are adjusted only to cover its costs. In
order to preserve its independence, the BBFC never receives subsidies from either the film
industry or the government. Its income is solely from the fees it charges for its services,
calculated by measuring the running time of films or DVDs submitted for classification. The
BBFC consults the Department of Culture, Media and Sport before making any changes to its
fees.
BRITISH BOARD
OF FILM
CLASSIFICATION
(BBFC)
3. PEGI The Pan-European Game Information (PEGI) age
rating system was established to help European
parents make informed decisions on buying
computer games. It was launched in spring 2003 and
replaced a number of national age rating systems
with a single system now used throughout most of
Europe, in 30 countries (Austria Denmark, Hungary,
Latvia, Norway, Slovenia, Belgium, Estonia, Iceland,
Lithuania, Poland, Spain, Bulgaria, Finland, Ireland,
Luxembourg, Portugal, Sweden, Cyprus, France,
Israel, Malta, Romania, Switzerland, Czech Republic,
Greece, Italy, the Netherlands, Slovak Republic and
the United Kingdom)
The system is supported by the major console
manufacturers, including Sony, Microsoft and
Nintendo, as well as by publishers and developers of
interactive games throughout Europe. The age rating
system was developed by the Interactive Software
Federation of Europe (ISFE).
4. FILM
DISTRIBUTORS
ASSOCIATION
• By attending any film screening, journalists, critics' and other parties
agree to conduct themselves at all times in a professional manor and
to abide by the UK Media Protocols below and any specific embargo
introduced for individual films.
• Applies to all releases unless otherwise specified by the film distributor
• For daily and weekly publications in all media, including television and
radio programmes, film reviews are embargoed until the week of the
film's UK cinema release. This embargo also applies across all forms of
online communications including social networking, blogging forums,
twitter and online chat rooms.
• For monthly publications, film reviews are embargoed until the latest
issue prior to the film's UK release date.
• If you accept an invitation to a preview screening, you accept
accordingly on behalf of yourself, the publication(s) you represent and
any guest(s) you may be able to bring, that you will not break the
standard embargo, or assist any other party to do so.
• Any queries regarding the press embargo for a particular film should be
addressed to its UK distributor.
• Invitations and tickets to preview screenings are issued only by the
individual distributor or its appointed agency. They are not available
from FDA, and invitations and tickets are not normally transferable.
• As there may be limited cloakroom facilities, please do not take
baggage into the cinema. Also, please keep mobile phones switched
off in the cinema.
• If you are reviewing a film professionally, it normally goes without
saying that you're expected to watch the whole of the film, not to
leave the screening before the end.
5. VIDEO
STANDARDS
COUNCIL
(VSC)
• The VSC was established in 1989
and fulfils two basic roles:
• It is a standards body for the video and video games industries and has a
Code of Practice designed to ensure that both industries show a duty of care
in their dealings with customers and the public generally. It provides its
retailer members with a staff training course dealing with age restricted
videos, DVDs and video games.
• It acts as an administrator of the PEGI system of age rating for video games.
PEGI is used in over 30 countries. It is the UK regulator responsible for the
age rating of video games supplied in the UK (using the PEGI system). In
fulfilling this role it uses the name Games Rating Authority (GRA).
• Origins Of The VSC
• The VSC was established in 1989 at the request of the then Home
Secretary as a body set up to develop and oversee a Code of Practice
designed to promote high standards within the video and DVD industry. The
Code was subsequently expanded to promote high standards within the
video games industry. The Code requires compliance with both the letter
and spirit of the law.
• Videos, DVDs and video games bring entertainment, pleasure and enjoyment
to many millions of people but they are also a very powerful means of
communication. The industries concerned owe a duty of care to their
customers and the public generally and in particular a duty of care to protect
children and young persons from potentially unsuitable material. The VSC
will continue to do its utmost to ensure that this duty is discharged.
• Throughout its history the VSC has held itself accountable to Government
(initially the Home Office and in more recent years the Department of
Culture, Media and Sport).
• The VSC has established Staff Training Guidelines for retailers and others
responsible for supplying videos, DVDs and video games to the public. The
Guidelines have been approved by the trading standards authorities and
place an emphasis on responsible trading and in particular the duty not to
supply age-restricted products to persons below the specified ages. The VSC
will continue to develop and enhance the Guidelines to meet changing
circumstances and technological developments.
8. PRESS
COMPLAINTS
COMMISSION
(PCC)
• The Press Complaints Commission (PCC) is a voluntary regulatory
body for British printed newspapers and magazines, consisting of
representatives of the major publishers. The PCC is funded by the
annual levy it charges newspapers and magazines. It has no legal
powers – all newspapers and magazines voluntarily contribute to
the costs of, and adhere to the rulings of, the Commission,
making the industry self-regulating.
• The PCC received extensive criticism for its lack of action in
the News of the World phone hacking affair, including from MPs
and Prime Minister David Cameron, who called for it to be
replaced with a new system in July 2011.The Leveson Inquiry was
set up and reported in November 2012 but there since has been
deadlock over its proposals for self-regulation despite the
establishment of a Royal Charter on self-regulation of the press.
• Lord Hunt was appointed Chairman of the Commission in October
2011. In December 2011 Lord Hunt announced his plans to replace
the PCC with a new independent regulator.
• The new body, called the Independent Press Standards
Organisation, is being set up despite its proposed charter being
rejected by the Privy Council, and expects to sign up most of the
national and local newspapers before the end of 2013. It will not
benefit from the low-cost system of resolving disputes offered by
the Royal Charter.
9. ADVERTISING
STANDARDS
AUTHORITY(ASA).
• The Advertising Standards Authority is the self-
regulatory organisation (SRO) of
the advertising industry in the United Kingdom.
The ASA is a non-statutory organisation and so
cannot interpret or enforce legislation. However,
its code of advertising practice
broadly reflects
legislation in many instances. The ASA is not
funded by the British government, but by a levy
on the advertising industry.
• Its role is to "regulate the content of
advertisements, sales promotions and direct
marketing in the UK" by investigating "complaints
made about ads, sales promotions or direct
marketing", and deciding whether such
advertising complies with its advertising
standards codes. These codes stipulate that
"before distributing or submitting a marketing
communication for publication, marketers must
hold documentary evidence to prove all claims,
whether direct or implied, that are capable of
objective substantiation" and that "no marketing
communication should mislead, or be likely to
mislead, by inaccuracy, ambiguity, exaggeration,
omission or otherwise".
10. WORKING IN
PAIRS, PREPARE
A CASE STUDY
ON ONE MEDIA
PRODUCT OR
INCIDENT IN
THE MEDIA
THAT HAS
CAUSED
REGULATORY
BODIES TO ACT
• http://en.wikipedia.org/wiki/The_Russell
• Russell Brand + Jonathon Ross
Prank Phone Call
11. YOU WILL
NEED TO
EXPLAIN……
• On BBC Radio 2, 18th
October 2008 Russell
Brand and Jonathon Ross left a terrible
offensive Prank Phone Call message on a
celebrity's voice mail named Andrew Sachs.
Making rude comments about his daughter.
After the show was aired, it received lots
of attention from the parliament including
Gordon Brown, prime minister at the time.
After how offensive and rude the message
was and their actions, Ofcom fined the
BBC£150,000 and Ross was suspended for 12
weeks.
13. • http://www.asa.org.uk/Rulings.aspxTHIS LINK PROVIDES A LIST OF
RULINGS THAT THE ASA HAD TO
MAKE RECENTLY CALLING FOR
CERTAIN ADVERTISEMENTS TO BE
TAKEN DOWN
THE LINK BELOW CONTAINS
EXAMPLES OF BANNED TV ADS
http://metro.co.uk/2010/03/03/to
p-5-banned-tv-adverts-142320/
