This document discusses a proposed strategic alliance to export products to Europe and serve the growing European market. The strategic partner was evaluated and found to have good financial capacity and a robust local market. However, it was discovered that the partner had not opened its market to Europe as expected. They only exported their own products without expanding market access. As a result, the decision was made to not pursue the strategic alliance, but instead contact a distributor directly in Europe to introduce products at favorable prices and gain a foothold in the new market before designing an expansion strategy.

1. PROJECT TO IMPLEMENT-PROYECTO A
IMPLEMENTAR
To carry out a strategic alliance to export our
products to Europe, as well as to serve it in a
growing market taking advantage of the facilities that
a globalized world offers.
As part of the analysis, our strategic partner is
evaluated, the account has a good financial
capacity and a robust and growing local market.
Llevar a cabo alianza estratégica para exportar a Europa nuestros productos, así
se atenderá un mercado creciente aprovechando las facilidades que un mundo
globalizado ofrece.
Como parte del análisis se evalúa a nuestro socio estratégico, encontrando que
cuenta con buena capacidad financiera y un mercado local robusto y en
crecimiento.

2. One of the aspects in which it has to be done. It has to be taken into account. It has to be taken into
account. It has been taken in consideration. Who complements skills to achieve said purpose.
Finally, this aspect was not properly studied and
our partner has exported his products, he
has not opened his market to Europe, this entails
inconveniences at the time of his
attention. This translates into an account for the
local market and is responded with a
capacity for the local market and must be answered
for the credits acquired. to expand the plant.
Uno de los aspectos en que se debía hacer
énfasis es el que tiene que ver con la
experiencia de este socio estratégico en
materia de apertura de mercados en el
exterior, pues era justamente en este aspecto
en el cual nuestra empresa no había
incursionado y requería de quien le
complementara habilidades para logar dicho
propósito.

3. The situation described forces decision-
making, they have become a place of sales in
the
local market and in the local market. to persist
in the initial idea, the strategic alliance is not
carried out as a corporal and a distributor is
contacted directly in Europe. Our products are
made known at favorable prices, thus making
an incursion into this market and then
designing a new strategy to expand The same
moment in which our products are known in
this new market
La situación descrita obliga a la toma de decisiones,
se han propuesto diversas
alternativas pasando por la de incrementar la
producción y comercializar en el
mercado local ya existente ofreciendo a menores
precios y otros incentivos hasta
la de vender parte de la maquinaria adquirida,
finalmente se decide persistir en la
idea inicial, no se lleva a cabo la alianza estratégica y
en su lugar se contacta
directamente en Europa a un distribuidor al que se
ofrecen nuestros productos a
precios favorables logrando así incursionar en este
mercado y luego diseñar una
nueva estrategia tendiente a expandir el mismo una
vez nuestros productos sean
conocidos en este nuevo mercado.