A pitch for Paybook, the home of interactive social commerce. Using the power of social media to commercially digitize Africa's Billion people

2. 01
01.
Unemployment
Youth unemployment - 54%
Real Youth unemployment - 65%
02.
Ineffective Marketing
The banner is dead
87% buy on friend recommendation
03.
Payment Method
50% of people’s reluctance is
due to payment method / trust
04.
Cost of Broadband
High cost prevents penetration
TheProblem

3. 1. Create income stream
2. Create effective marketing
3. Create market place
4. Solve payment method
5. Create access to internet
6. Create wealth growth
opportunities
TheSolution
03
TheSolution:Paybook
02

4. *hithere
Hey! We’d like to introduce ourselves
before we go too far
Paybook is primarily the commercial digitization of Africa. We primarily let our subscribers earn money to get traffic, leads
and sales for brands from their social media.
This cost effective mechanism of marketing for the masses, by the masses, has afforded us the opportunity to explore
additional technology innovations such as FREE Wi-Fi and a digital marketplace
Introduction
03

5. Watch Answer Share
1.CreateIncomeStream
Earn
04
Subscribers watch an advert
description on our platform
in any format (video, picture
or text description)
We validate that these
subscribers understand the
messaging by making them
answer questions
They then share this on their
social media to their friends,
followers and groups
They then earn for the
traffic, leads and sales they
generate for the brand.

6. 05
SubscriberGrowth
0
2000
4000
6000
8000
10000
12000
14000
16000
10/29/2013
11/29/2013
12/29/2013
1/29/2014
2/28/2014
3/31/2014
4/30/2014
5/31/2014
6/30/2014
7/31/2014
8/31/2014
9/30/2014
10/31/2014
11/30/2014
12/31/2014
1/31/2015
2/28/2015
3/31/2015
4/30/2015
5/31/2015
6/30/2015
total subscribers Active
Twitter Active Facebook Active
Active both on twitter and facebook
We have validated this works with our subscriber growth from April to date (4000 to 15000+). We are at the beginning of our Bell curve

7. 06
NumberofCampaignShares
0
2000
4000
6000
8000
10000
12000
14000
16000
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15
We have also seen tremendous growth in number of campaigns shared per month since April. A very important factor, as sales growth will
be seen to be directly correlated with number of social shares and a current earning per share of $0,40.

8. Affiliate Marketing Consistent Returns On
Investment
Repeatable
Mechanism
2.CreateEffectiveMarketing
Know ClientType
07
We bring the best
know online sales
mechanism to the
larger audience of
social media
Because of its performance
nature, the method has a
built in minimum return on
investment
We have done it for over
200 campaigns
Through trial and error we
now know what goods and
offerings work best on social
media

9. 08
Image
HomeChoice
In this campaign we sold bedding on social media, no
easy task, but a true testament of the power of social
and the power of trust transference.
Over the period of 1 April to 30
July 2015
We delivered:
• 4 993 clicks
• 928 Unique visitors
• 48 sales
• $5300 returns in sales
• Cost of marketing: $790
• Direct Platform ROI: 667%
Results
Image
MrPrice
Through the use of competitions, we were able to get Mr Price traffic
onto their online store and leads interested in winning Mr Price
merchandise. The unexpected effect was the immediate direct sales
on their online platform
Over the period of 1 April to 30
July 2015
We delivered:
• 23 838 clicks
• 15 473 Unique visitors
• 10 402 leads
• 129 sales
• $6 320 returns in sales
• Cost of marketing: $5 650
• Direct Platform ROI :112%
Results
CaseStudy

10. 09
USD 0.00
USD 1,000.00
USD 2,000.00
USD 3,000.00
USD 4,000.00
USD 5,000.00
USD 6,000.00
RevenueGrowthUSD
After spending a year product testing and refining, we have doubled our revenue, month on month for the past four months as a result of our
subscriber growth

11. PaybookBuy
Page
PaybookCurrency PaybookMethods
3.CREATEMARKETPLACE
10
Our subscribers can use
their earnings to buy goods
from our advertisers on our
platform for a small
transactional fee
Use of our
currency to buy on
other stores as a
payment method.
Creation of credit methods
of payment using Paybook
Earnings as the credit
worthiness barometer

12. 4.SOLVEPAYMENTMETHOD
01.
Trust Online Stores
03.
02.
Credit
04.
Lay-buy In-store Buying Currency
11
By use of Paybook Earnings to buy online, riskless
trust is developed with online stores
Allowing for the most wanted payment method in
any shopping
Allowing for multiple payments for a product before
delivery is taken from Paybook Earnings
Use of transactional cards as well as QR transactional
methods to effect brick and mortar transactions with
Paybook Earnings

13. The FREE Wi-Fi Network That Pays You
“
5.CREATEACCESS
TOINTERNET
“
12
Having found that we earn $0,40 per share, we have developed a Wi-Fi mechanism that is commercially viable and FREE to the end
user: they watch an ad, answer a question and share on social media for 20 minutes of FREE browsing. Once they have done 5
campaigns they get uncapped internet for the rest of the day. We also pay them for each friend or follower that clicks on their links
on social media. This makes us the FREE Wi-Fi network that Pays you. We have costed the model and have found that it is profitable
for each High Tower with 1000 daily active users on a 100MB uncapped line. This High Tower has a radial reach of about 3km.
Making this Wi-Fi ideal for Highly congested Townships.

14. School and
employment
partnerships
Training programs within
the platform
Useof Paybookcurrency for
investment andsaving schemes
6.CREATEWEALTHGROWTH
OPPORTUNITIES
01. 02. 03.
13

15. MarketSize
Ecommerce $46 billion
in Middle east / Africa
(mainly Israel, Nigeria,
South Africa and Kenya)
Middle East/Africa
Average 10% cost of
acquisition $4billion
(marketing and
transaction costs)
Cost of Acquisition
South Africa ecommerce
Market $6billion
Total Addressable
Market - $600 million
Expected 12 Month
Revenue
$1316000
TAM
14

16. $16 000 Wi-Fi Setup
$30 000 Wi-Fi connectivity for a year (100MB line)
$20 000 12 month subscriber acquisition
$10 000 salaries
$11 500 operational / contingency
$12 500 investor exit
$100 000 total
$10 000 current month revenue
$8 000 Monthly burn (without Wi-Fi)
$20 000 Monthly burn (with Wi-Fi)
$1 316 000 Expected revenue for next 12 months
15
WhatWe’reAskingFor