Business Roadmap USA - English

BUSINESS ROADMAP EUROPE - USA
Business Potential and Challenges
 USA is 27.5 times bigger than Germany
 Germany fits more than 2 x into the State of Texas
 Traveling from California to NYC by car takes almost 44 hours
without stop and traffic
 Along this travel you pass several time zones (PST, MST, CST and EST).
Be prepared!
 The U.S. GDP is 5 times as much as that of Germany
 Just the State of California is ranked number 10 of the biggest
world economy in 2012

 The U.S. population of 318 Mio as per 2013 census.
 Compared to the EU with a total population of
502 Mio, the USA has still as many people as
Germany, France, UK, Italy and Spain
all together.
 18 Million people live in the Los Angeles
metropolitan area.

 Different consumer behavior compared to
European countries. (Online, Restaurants)
 Business models that work in Europe don’t
necessarily work in the USA.
 Distribution and Logistic ( Within 2 hours from
35° Celsius down to 0° Celsius, many goods have
to be shipped long distance)

Topics for Decision Making Process
 Internal Agreement on Business Expansion
 Market intelligence for related industry!!!
 Necessary internal capacities (Manpower,
Communication…)
 Managers and employees who are
willing to travel and maybe relocate.
 A business expansion is a mid-term or even
long-term commitment (it will fail if expectations
are based on a 6 months success)

 What is the best strategy?
 Establishing a new branch or subsidiary?
 Acquisition of an existing business/company (M&A)
 Setup of a sales – and distribution organization
 Setup a manufacturing / assembly facility
 R&D / Software development
 Establishing partnerships for product sales
 Business Model – USA???

 What company form?
 Limited Liability Company (LLC)
 Corporation (Inc.)
 Non – Profit
Get our online recommendation
at www.lpi-consulting.com/services/company-setup

 Location
 Infrastructure (Airport, Railway, Highway, Port)
 Labor Force (Education, Wages/Salaries,
Availability)
 Business ECOsystem (Environment, Permits,
Certifications/Verifications, Industry Cluster)
 Foreign Trade Zone, Enterprise Zone
 And more…..

Planning Phase - Business plan
 Sales Strategy / Marketing Strategy
 Direct Sales (Sales force)
 Indirect Sales (Distributors, Networks, Retailer)
 Combination of Direct and Indirect Sales (Caution!)
 Internet Sales (Affiliates, Website - Shop)
 Franchise

Planning Phase - Business plan
 Financial Plan USA (1-3 years)
 Forecast
 Budget
 Cash Flow
 Investment Plan
 Investment (Equity, Loan, Debt…)
 Venture Capital
 Angel Investor
 Private Equity

Execution
 Location ( New company branch )
 Office, Manufacturing plant, Warehouse,
 Lease agreement, buying real estate, deposits..
 Telecommunication (Mobile Phone, Land Line, Internet)
 Security / Safety at workplace (OSHA)
 Office furniture, IT, warehouse shelving, forklift
tools, machines, other equipment etc.
 Transportation (company cars, vans etc.)

Execution
 Company Setup
 Company registration with the State
 Permits / Business license
 Registration with FTB, IRS, EDD etc.
 Sellers Permit (Retailer)
 Company process setup
 Hiring employees (process)
 And, and, and.....

Execution
 Banks / Capital
 US Banking System (National Banks, State Banks)
 Setup company account, credit cards, online banking
 Cash Management (Payroll, Checks, Credit Cards etc.)
 International Transfer of Funds
 Loans, Financial Support Programs by Federal, State,
and County, Incentives,
 Investors ( see separate presentation)

Execution
 Employees
 Hiring process, avoiding common
pitfalls (Discrimination), labor law
 Employee Manual
 Federal regulations minimum wage
 „Hire and Fire“ Mentality
 Safety at the workplace
 Background check
 Employment agreements

Execution
 Taxes / Fees / CPA
 Company tax, tax schedule
 Property tax
 Federal and State income tax
 Sales tax (State, County, City)
 Other taxes and fees (Telephone,
Energy, Bank fees and more..
 Do you need a tax attorney, CPA
or just an accountant?

Special Topics
 Immigration and Relocation
 There are 2 Types of Employee based Immigration
 Immigrant Visa (Greencard)
 Non – Immigrant Visa (Work - Visa)
 EB -5 Visa – for investors
 EB -1 Visa – for extraordinary accomplishments, i.e. Professors,
Scientists, Executives / Manager
 EB -2 Visa – Employer sponsored Visa i.e. specialists, engineers

Special Topics
 Mergers & Acquisitions (Fast Track to enter the U.S. - Market)
 How to buy a U.S. business?
 A typical process to grow fast
 Transition phase (critical!)
 Separate presentation about M&A
in the USA
Visit our website at www.LPI-consulting/M&A/

Special Topics
 Investments
 Venture Capitalist (VC)
 Private Equity (PE)
 Angel Investors (AI)
 Crowdfunding

Special Topics
 Cultural Differences
 Business cultural
 Stereotypes
 Always underestimated topic

We offer more detailed information about your specific
industry on request!
Send your request by clicking on this link and you will
get redirected to our website!
Email: Lutz.Lehmann@LPI-Consulting.com
Internet: www.LPI-Consulting.com

Lehmann & Partner International
Lutz Lehmann / President
Ventura, CA 93001
Telephone: +001(310)359-2360
Email: Lutz.Lehmann@LPI-Consulting.com
Internet: www.LPI-Consulting.com

Business Roadmap USA - English

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