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SFTA Florida International Opportunity


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SFTA Florida International Opportunity

  1. 1. "Software Industry in South Florida and opportunities for Latin American companies“ Chip Casanave President – South Florida Technology Alliance President & CEO – Data Access Worldwide
  2. 2. Agenda <ul><li>Introduction to Data Access Worldwide </li></ul><ul><li>Overview of Florida Technology Industry </li></ul><ul><li>Definition of the South Florida Market </li></ul><ul><li>Introduction to the “SFTA” </li></ul><ul><li>How can Argentine companies win business in Florida and South Florida? </li></ul>
  3. 3. About Data Access.. We deliver advanced products and services to help customers build great business solutions and derive maximum business value from their data. Open solutions for a changing world
  4. 4. About Data Access… <ul><li>Headquarters: Miami, Florida </li></ul><ul><ul><ul><li>Since 1976 </li></ul></ul></ul><ul><li>Develop and market software products worldwide </li></ul><ul><li> </li></ul>
  5. 5. Data Access Worldwide North America Europe Brazil… Latin America Asia Pacific
  6. 6. Data Access Products <ul><li>Visual DataFlex </li></ul><ul><ul><li>Application Development </li></ul></ul><ul><li>Dynamic AI </li></ul><ul><ul><li>Business Intelligence* </li></ul></ul><ul><li>Electos </li></ul><ul><ul><li>Content Management* </li></ul></ul>* Available in Spanish & Portuguese
  7. 7. Florida – good for business!
  8. 8. Florida – good for business! <ul><li>Forbes “Best States for Business” 7/31/08 </li></ul><ul><ul><li>#1 in “Economic Climate” </li></ul></ul><ul><ul><ul><ul><li>job, income and gross state product growth as well as unemployment and presence of big companies. </li></ul></ul></ul></ul><ul><ul><li>#5 in “Growth Prospects” </li></ul></ul><ul><ul><ul><ul><li>projected job, income and gross state product growth, business openings/closings & venture capital investments </li></ul></ul></ul></ul><ul><ul><li>#5 in “Labor” </li></ul></ul><ul><ul><ul><ul><li>Educational attainment, net migration and projected population growth </li></ul></ul></ul></ul>
  9. 9. Florida – good for business <ul><li>CNBC – Top States for Business Survey </li></ul><ul><ul><li>#1 in the U.S. for Workforce </li></ul></ul><ul><ul><li>#9 in the U.S. for Technology & Innovation </li></ul></ul><ul><ul><li>#9 in the U.S. Access to Capital </li></ul></ul>
  10. 10. Florida – National Ranking <ul><li>#4 in population (18 M) </li></ul><ul><li>#4 is gross state product ($734.5B) </li></ul><ul><ul><li>California, New York and Texas are 1,2,3 </li></ul></ul><ul><li>#4 in total employment (8.8 M) </li></ul><ul><li>#3 in high tech exports ($13.3 B) </li></ul><ul><li>#3 in # of high tech companies </li></ul>
  11. 11. Florida’s IT Industry <ul><li>Software & Computer Systems Design & Integration </li></ul><ul><li>9,599 Companies </li></ul>
  12. 12. Florida’s IT Industry <ul><li>Digital Media </li></ul><ul><li>4,479 Companies </li></ul>
  13. 13. Florida’s IT Industry <ul><li>All IT Sectors Statewide </li></ul><ul><li>19,884 Companies </li></ul>
  14. 14. South Florida
  15. 15. South Florida Regional Market Miami- Dade Broward Palm Beach
  16. 16. S. Florida Business Growth <ul><li>Three significant tech company moves </li></ul><ul><ul><li>Research in Motion (RIMM) – Blackberry Mfr. </li></ul></ul><ul><ul><ul><li>R&D Center – target: 500 employees </li></ul></ul></ul><ul><ul><li>FoxConn – Large scale contract manufacturer </li></ul></ul><ul><ul><ul><li>Smartphone R&D - 200 employees </li></ul></ul></ul><ul><ul><li>General Dynamics C4 Systems </li></ul></ul><ul><ul><ul><li>U.S. Defense Contractor - Target: 100 Employees </li></ul></ul></ul>
  17. 17. Why South Florida? Besides its skilled workers, South Florida's &quot;excellent quality of life and proximity to outstanding colleges and universities&quot; made it an ideal location. General Dynamics President Chris Marzilli
  18. 18. South Florida Technology Alliance About….
  19. 19. Mission Statement The SFTA promotes the growth, success and awareness of the regional technology community. Through events, networking, programs and education, we provide south Florida's technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology in our region.
  20. 20. SFTA Profile <ul><li>A business organization for tech companies </li></ul><ul><li>Business development focus </li></ul><ul><ul><ul><li>Regular networking opportunities </li></ul></ul></ul><ul><ul><ul><li>Entrepreneurship education </li></ul></ul></ul><ul><li>Monthly programs & workshops </li></ul><ul><ul><ul><li>Economic outlook, CIO and CEO panels, industry direction, raising capital and exit strategies </li></ul></ul></ul><ul><li>Collaboration with partners & universities </li></ul>
  21. 21. Our Alliance Partners <ul><li>Center for Entrepreneurial Development </li></ul><ul><li>Enterprise Development Corp of S. Florida </li></ul><ul><li>Gold Coast Venture Capital Assoc </li></ul><ul><li>IT Women </li></ul><ul><li>Internet Coast </li></ul><ul><li>TiE – The Indus Entrepreneurs </li></ul><ul><li>The CIO Council of S. Florida </li></ul>
  22. 22. Partnership activities <ul><li>Event co-marketing & co-sponsorship </li></ul><ul><li>Exchange of membership privileges </li></ul><ul><li>Results… </li></ul><ul><ul><li>Creates more resources in the region </li></ul></ul><ul><ul><li>Enriches networking opportunities </li></ul></ul><ul><ul><li>Creates a culture of collaboration </li></ul></ul>
  23. 23. Platinum Sponsors
  24. 24. Gold Sponsors
  25. 25. Winning Business in the U.S. <ul><li>Competition </li></ul><ul><li>Act Locally… </li></ul><ul><li>Impact of the U.S. Economy </li></ul><ul><li>Strategy </li></ul>
  26. 26. Competition <ul><li>Florida’s rich IT industry is your competition </li></ul><ul><li>Assess your value proposition and determine competitiveness among established Florida providers </li></ul><ul><li>Identify your company’s unique strengths </li></ul><ul><li>Can you market them successfully here? </li></ul><ul><ul><li>And still make a profit… </li></ul></ul>
  27. 27. Think globally; act locally <ul><li>Markets are different </li></ul><ul><ul><li>Product or service may be the same </li></ul></ul><ul><ul><li>How you market and sell will not be the same </li></ul></ul><ul><li>Become a local competitor </li></ul><ul><ul><li>Conform to the expectations and practices of U.S. prospects and clients </li></ul></ul><ul><ul><li>Positioning: “A Florida supplier with capacity, resources & references in Argentina” </li></ul></ul>
  28. 28. Recognize cultural variations <ul><li>U.S. – seek fast deals </li></ul><ul><li>Sweden – “get back to you in 3 months” is good news </li></ul><ul><li>South America – get acquainted personally first; might do business with you </li></ul><ul><li>U.S. – do business first; might get acquainted personally later </li></ul>
  29. 29. Impact of the U.S. Economy <ul><li>Lower IT budgets </li></ul><ul><li>Fewer opportunities / projects available </li></ul><ul><li>Established U.S. I.T. companies…. </li></ul><ul><ul><li>Fight harder for business </li></ul></ul><ul><ul><li>Offer lower prices </li></ul></ul>
  30. 30. Advantages Argentina…. <ul><li>Close time zone (vs. India or China) </li></ul><ul><li>South Florida is very multi-cultural </li></ul><ul><ul><ul><li>Over 50% Miami-Dade residents born outside of the U.S. </li></ul></ul></ul><ul><ul><ul><li>We are accustomed to working with other nationalities every day </li></ul></ul></ul><ul><li>Many South Florida businesses have Spanish-speaking staff & management </li></ul>
  31. 31. Strategy <ul><li>If everything looks good….. Options: </li></ul><ul><ul><li>Open a U.S. sales/marketing office </li></ul></ul><ul><ul><li>Seek strategic U.S. partner / collaborator </li></ul></ul><ul><ul><li>Accelerate market entry by acquiring U.S. company </li></ul></ul><ul><ul><li>Be acquired by a U.S. company </li></ul></ul><ul><ul><li>Create multi-national group </li></ul></ul><ul><ul><li>….or??? </li></ul></ul>
  32. 32. Good luck! <ul><li>There is always room in the market for competitive providers of high quality goods and services </li></ul>
  33. 33. Thank you!