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Entering the US Market: Top 10 Reasons Companies Fail The US market offers tremendous opportunities for technology companies… …  but it is a complex place to do business  © 2009-2010 Launch in US Alliance  Jos Scheffelaar, CEO
Jos Scheffelaar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch in US Alliance  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
© 2009-2010 Launch in US Alliance  Sponsors & Partners
Outline ,[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
US Market – the Rewards ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance  United States   $14,440,000  China     $7,992,000  Japan   $4,340,000  India   $3,304,000  Germany   $2,925,000  Russia   $2,271,000  United Kingdom   $2,236,000  France     $2,133,000  California   $1,846,757   Italy       $1,827,000  Canada     $1,303,000  Texas   $1,223,511  New York     $1,144,481   New England   $763,683 Florida   $744,120 Netherlands   $673,500 Illinois    $633,697 GDP in Millions of USD (2008) (European Union  $14,940,000)
GDP by US State © 2009-2010 Launch in US Alliance  Italy Canada India Netherlands Turkey Poland Sweden Saudi Arabia Norway Greece Austria Denmark Argentina Switzerland South Africa Finland Ireland Thailand Columbia Portugal Malaysia Czech Republic Nigeria Israel Chile Philippines Pakistan Egypt Hungary Kuwait Kazakhstan New Zealand Vietnam Angola Bangladesh Croatia Belarus Sudan Syria Sri Lanka Bulgaria Latvia Uruguay Guatemala Yemen Estonia Luxembourg Lithuania Peru Libya
Regional Differences © 2009-2010 Launch in US Alliance  Source: Boston Globe
US Market – the Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.ritholtz.com/blog/2009/11/the-world-according-to-americans/
Business Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
American business etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
US Market – 10 Challenges ,[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
1. Poor Segmentation Analysis ,[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
2. Inadequate Marketing &    Sales Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
3. Weak Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
4. Simplistic Pricing Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
5. Using European Marketing Formula ,[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
Using European Formula © 2009-2010 Launch in US Alliance
6. Outsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
Outsourcing Support Functions Executive Recruiting © 2009-2010 Launch in US Alliance  Sales Marketing Strategy Legal Accounting Web Design IT Support Logistics Lead Generation Financial HR Public Relations Market Research Channel Strategy Marketing Communications Pricing
7. Hiring the Wrong Talent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
8. Making the Product Perfect ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
9. Location of First Office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
10. Know What You Don’t Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
Opening a US office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Many of these functions can be outsourced, at least initially
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009-2010 Launch in US Alliance
Observations by a European in the US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? © 2009-2010 Launch in US Alliance  Jos Scheffelaar [email_address]

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How to Launch in the US

  • 1. Entering the US Market: Top 10 Reasons Companies Fail The US market offers tremendous opportunities for technology companies… … but it is a complex place to do business © 2009-2010 Launch in US Alliance Jos Scheffelaar, CEO
  • 2.
  • 3.
  • 4. © 2009-2010 Launch in US Alliance Sponsors & Partners
  • 5.
  • 6.
  • 7. GDP by US State © 2009-2010 Launch in US Alliance Italy Canada India Netherlands Turkey Poland Sweden Saudi Arabia Norway Greece Austria Denmark Argentina Switzerland South Africa Finland Ireland Thailand Columbia Portugal Malaysia Czech Republic Nigeria Israel Chile Philippines Pakistan Egypt Hungary Kuwait Kazakhstan New Zealand Vietnam Angola Bangladesh Croatia Belarus Sudan Syria Sri Lanka Bulgaria Latvia Uruguay Guatemala Yemen Estonia Luxembourg Lithuania Peru Libya
  • 8. Regional Differences © 2009-2010 Launch in US Alliance Source: Boston Globe
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Using European Formula © 2009-2010 Launch in US Alliance
  • 20.
  • 21. Outsourcing Support Functions Executive Recruiting © 2009-2010 Launch in US Alliance Sales Marketing Strategy Legal Accounting Web Design IT Support Logistics Lead Generation Financial HR Public Relations Market Research Channel Strategy Marketing Communications Pricing
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Questions? © 2009-2010 Launch in US Alliance Jos Scheffelaar [email_address]

Editor's Notes

  1. There are many challenges The intention of this session is not to scare you, but to indicate some of the problems you should avoid to be successful The US is still one of the best places to start a business. There are plenty of entrepreneurs who are willing to take the risks. You have some advantages, product; some disadvantages: US startups have contacts. You are in a new market, and for all practical purposes you are a US start up. Compare the accumulated knowledge in your company about how to do business in the UK: incorporation, finance, tax,Human Resources, benefit, marketing, sales, industry contacts Then think about what it would take to start your company all over again, without knowing everything that you learned over the years. The intent of this session is to give you a high level understanding of what is involved in successfully entering the US
  2. This is a depiction of how many American think about their world. There is some truth to this US-Central; not very interested in how the rest of the world lives and thinks
  3. Avoid one airline towns Immigration: rules for intra company transfers have been tightened.