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Module 1: 
Introduction to Statistics 
http://flic.kr/p/8groME
Statistics in Business 
Accounting 
Statistics 
Marketing 
Sports 
Finance Entertainment 
Economics 
Management
What is Statistics? 
• Science or Math or BOTH? 
• Numerical Measurement 
• Statistical Process 
– Collect 
– Analyze 
– Interpret 
– Present
Branches of Statistics 
Statistics 
Descriptive Inferential
Definitions. . . 
• Census 
• Population 
• Sample
Population vs. Samples 
Populations 
Parameters 
Greek Letters 
Samples 
Statistics 
Roman Letters
Population vs. Samples 
• Mean 
• Variance 
• Standard Deviation 
• Proportion 
• Mean 
• Variance 
• Standard Deviation 
• Proportion
Inferential Statistics 
Draw Sample 
from Population 
Calculate 
Statistic 
Inference
Levels of Data: Nominal
Levels of Data: Ordinal
Levels of Data: Interval
Levels of Data: Ratio
What can you do with that? 
TYPE OF DATA 
Nominal 
Ordinal 
Interval 
Ratio 
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International 
License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/deed.en_US.

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Module 1 Lecture Notes