Tenant development program for shopping centres. www.boomretail.com

1. Sample of some before and after shot from Hyperdome redevelopment
Relish Café – 33% increase YTD
Before
After

2. Before “pause zone”
After

3. Before columns
After Columns

4. Before Signage
After Signage

5. Robina Development
Before tenant training – Loots gifts. They could not move this stock in 10 months.
After instore visual merchandising training – moved in 2 weeks.

6. Before – shocker entrance display
After – after instore training with staff & mgt.

7. Before – hot pink borders to highlight the meat, dated images, huge product range, cutting boards were
facing away from the customer so customers would walk away, hand written signs, no product grouping,
tons of signs and poor display
After – new images, border, tickets

8. before
After

9. Before
After

10. Before – No Food Colours
After – food colours (ideally it would have been nice with red trays but the fittout had mainly orange)

11. $15,000 increase from a the new display format

12. Before Westpoint Blacktown
After with only $800 to spend – 43% increase YTD – would have liked more “food images” and illuminated board.

13. Homewares Before – Mitre 10 Noosa
After – entire range sold

14. Before windows – pre training - could not see the store due to the heavy reflection & lack of colour
After Training

15. Before – flat and uninviting. No Food colours used. This café was about to close.
After – spending $150 the average lifted from $4 to $6.50. As well as repositioning the bread under the lights and
maximised take home impulse lines near the till with an offer and ticketing. Sales increased and they remain in
business.

17. After shots (no before shots) – used timber boards and repetition display techniques. Increased the lighting level to
warm white rather than cool LED.
After shot – Italian butcher. Used “food colours” to enchance the meat, new ticketing, new displays, and increased
light levels.

18. Before – lunch time shot – Bakery & Cafe
After – props, colour, elevations, cases, display mat and heavily styled cakes

19. New – alternation technique used, texture and same bases with descriptive ticketing
New – Fruit and Veg store – Colour by alternation technique and hot price pointed signage.

20. After shots – lifted the average sale at this Italian Deli
After shot – organic foodmarket (small operator)