Connected car survey deCarta

1. 5.77% 9
7.05% 11
15.38% 24
41.67% 65
20.51% 32
9.62% 15
Q1 Do you use your car’s on-board
navigation?
Answered: 156 Skipped: 0
Total 156
No, it
CONFUSES me.
No, it
DISTRACTS me.
No, I DON’T
KNOW HOW to ...
No, I PREFER
the system o...
Yes, I use it
OCCASIONALLY.
Yes, I use it
all the time...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
No, it CONFUSES me.
No, it DISTRACTS me.
No, I DON’T KNOW HOW to use it.
No, I PREFER the system on my PHONE.
Yes, I use it OCCASIONALLY.
Yes, I use it all the time. I DEPEND on it.
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deCarta Connected Cars Survey SurveyMonkey

2. 21.15% 33
3.21% 5
37.18% 58
38.46% 60
Q2 What on-board navigation system do
you use?
Answered: 156 Skipped: 0
Total 156
In-car system.
OnStar.
Smartphone-base
d system.
Other (please
list):
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
In-car system.
OnStar.
Smartphone-based system.
Other (please list):
2 / 17
deCarta Connected Cars Survey SurveyMonkey

3. 44.87% 70
4.49% 7
42.95% 67
7.69% 12
Q3 What do you use your on-board
navigation system for?
Answered: 156 Skipped: 0
Total 156
I don’t use
on-board...
For
emergencies...
For navigation
purposes only.
For features
other than...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
I don’t use on-board navigation.
For emergencies only.
For navigation purposes only.
For features other than navigation (please list):
3 / 17
deCarta Connected Cars Survey SurveyMonkey

4. 51.28% 80
8.97% 14
13.46% 21
7.05% 11
19.23% 30
Q4 For those who use their car’s on-board
navigation system, what do you use it for
the most?
Answered: 156 Skipped: 0
Total 156
I use
navigation...
I use it to
find the...
I use it for
traffic...
I use it for
near-me-now...
I use it for
alerts i.e....
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
I use navigation features occasionally to get coordinates when I’m lost.
I use it to find the closest gas station, etc. (necessary locations).
I use it for traffic information.
I use it for near-me-now discovery (where am I).
I use it for alerts i.e. route, traffic, accidents, travel time.
4 / 17
deCarta Connected Cars Survey SurveyMonkey

5. 31.41% 49
20.51% 32
23.08% 36
7.69% 12
17.31% 27
Q5 How do you currently get directions to
an unknown destination while driving?
Answered: 156 Skipped: 0
Total 156
I glance at
digital mapp...
I use an
on-board...
I download
directions a...
I rely on
intuition, o...
Other (please
list):
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
I glance at digital mapping software on my smartphone.
I use an on-board navigation system installed in my car’s dashboard.
I download directions and read them off my phone or a paper printout.
I rely on intuition, or I ask for directions.
Other (please list):
5 / 17
deCarta Connected Cars Survey SurveyMonkey

6. 30.13% 47
23.08% 36
16.67% 26
64.10% 100
13.46% 21
Q6 What online navigation features would
you most like to have in your Connected
Car?
Answered: 156 Skipped: 0
Total Respondents: 156
Search along a
route ahead ...
Integrated
local search...
Search results
based on...
Optimum route
calculation,...
Other (please
list):
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Search along a route ahead of me, instead of what is right around me now.
Integrated local search functions for comprehensive navigation, rather than separate apps for traffic, news, weather and local search, etc.
Search results based on personalized context that understands my favorite restaurants, coffee shops, parking lots, etc.
Optimum route calculation, including traffic-enabled routing that can check for upcoming roadway incidents and re-route the trip accordingly.
Other (please list):
6 / 17
deCarta Connected Cars Survey SurveyMonkey

7. 65.38% 102
25.00% 39
33.33% 52
26.92% 42
10.90% 17
25.64% 40
8.33% 13
Q7 Which navigation features do you
consider the basis for a truly Driver-Centric
Experience?
Answered: 156 Skipped: 0
Total Respondents: 156
Navigation
that always...
Local search
with content...
The ability to
find places...
Combined
searches aro...
A
“meta-manage...
Detection of
insufficient...
Other (please
list):
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Navigation that always works, whether or not I have wireless coverage.
Local search with content that is filtered by the known driving direction.
The ability to find places further along my route, like a restaurant to stop at in an hour or a hotel in 200 miles.
Combined searches around my destination, such as parking near the theater I am headed for.
A “meta-manager” controller that can scan the car’s functional information in an integrated way, presenting only the most relevant item.
Detection of insufficient fuel and search along a route for gas combined with current gas prices.
Other (please list):
7 / 17
deCarta Connected Cars Survey SurveyMonkey

8. 37.18% 58
28.21% 44
16.67% 26
62.82% 98
9.62% 15
Q8 What online mapping features would
you prefer for your Connected Car?
Answered: 156 Skipped: 0
Total Respondents: 156
Local search
that solves...
Local search
that allows ...
Systems to
only show...
A
voice-activa...
Other (please
list):
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Local search that solves natural user queries (Ex: Find tire stores on El Camino Real).
Local search that allows for random order input (Ex: San Jose Main St 111 CA).
Systems to only show traffic cameras along my route and in my direction of travel.
A voice-activated system where I don’t have to look away from the road.
Other (please list):
8 / 17
deCarta Connected Cars Survey SurveyMonkey

9. 54.49% 85
56.41% 88
56.41% 88
7.05% 11
Q9 What are your most important safety
concerns for The Connected Car?
Answered: 156 Skipped: 0
Total Respondents: 156
Drivers
distracted b...
Drivers trying
to manage...
Drivers
focusing on...
Other (please
list):
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Drivers distracted by looking down at mapping apps rather than on the road.
Drivers trying to manage multiple, different applications for local search and mapping while behind the wheel.
Drivers focusing on non-driving features such as videos or other online content while driving.
Other (please list):
9 / 17
deCarta Connected Cars Survey SurveyMonkey

10. 69.23% 108
9.62% 15
35.26% 55
40.38% 63
49.36% 77
24.36% 38
5.13% 8
Q10 What types of on-board information
systems are most dangerous for Connected
Cars?
Answered: 156 Skipped: 0
Total Respondents: 156
Dashboard
screens that...
Dashboard
screens that...
Navigation
systems that...
Excessive
clutter on t...
Typed online
communicatio...
Audio
headphones.
Other (please
list):
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Dashboard screens that show Internet content, videos, movies, or TV shows.
Dashboard screens that show maps and locations.
Navigation systems that ask the driver to enter traffic conditions or accidents as they drive.
Excessive clutter on the screen from other drivers and other non-critical information.
Typed online communications such as text messages, emails or social media.
Audio headphones.
Other (please list):
10 / 17
deCarta Connected Cars Survey SurveyMonkey

11. 78.85% 123
58.33% 91
18.59% 29
26.28% 41
Q11 What safety-enhancing features would
you most like to have in a Connected Car?
Answered: 156 Skipped: 0
Total Respondents: 156
Voice-activated
mapping syst...
Audio alerts
that notify ...
Integration of
location-awa...
Linking of car
navigation...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Voice-activated mapping systems that allow drivers to keep their eyes on the road.
Audio alerts that notify you when an accident has happened or when you’re close to an accident scene, providing alternate routes.
Integration of location-aware apps so they work together with context about the driver’s preferences.
Linking of car navigation system with smartphone apps, so the driver can find the building or site location after exiting the car.
11 / 17
deCarta Connected Cars Survey SurveyMonkey

12. 0.00% 0
25.48% 40
16.56% 26
24.84% 39
33.12% 52
Q12 Age
Answered: 157 Skipped: -1
Total 157
<18
18 - 29
30 - 44
45 - 60
>60
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
<18
18 - 29
30 - 44
45 - 60
>60
12 / 17
deCarta Connected Cars Survey SurveyMonkey

13. 54.14% 85
45.86% 72
Q13 What is your gender?
Answered: 157 Skipped: -1
Total 157
Female
Male
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Female
Male
13 / 17
deCarta Connected Cars Survey SurveyMonkey

14. 2.56% 4
6.41% 10
16.67% 26
13.46% 21
16.03% 25
8.33% 13
5.13% 8
Q14 How much total combined money did
all members of your HOUSEHOLD earn last
year?
Answered: 156 Skipped: 0
$0 to $9,999
$10,000 to
$24,999
$25,000 to
$49,999
$50,000 to
$74,999
$75,000 to
$99,999
$100,000 to
$124,999
$125,000 to
$149,999
$150,000 to
$174,999
$175,000 to
$199,999
$200,000 and up
Prefer not to
answer
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
$0 to $9,999
$10,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
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deCarta Connected Cars Survey SurveyMonkey

15. 1.92% 3
1.92% 3
5.13% 8
22.44% 35
Total 156
$150,000 to $174,999
$175,000 to $199,999
$200,000 and up
Prefer not to answer
15 / 17
deCarta Connected Cars Survey SurveyMonkey

16. 0.64% 1
0.64% 1
5.73% 9
18.47% 29
10.83% 17
29.94% 47
32.48% 51
1.27% 2
Q15 What is the highest level of school that
you have completed?
Answered: 157 Skipped: -1
Total 157
Primary school
Some high
school, but ...
High school
diploma (or...
Some college,
but no degree
2-year college
degree
4-year college
degree
Graduate-level
degree
None of the
above
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Primary school
Some high school, but no diploma
High school diploma (or GED)
Some college, but no degree
2-year college degree
4-year college degree
Graduate-level degree
None of the above
16 / 17
deCarta Connected Cars Survey SurveyMonkey

17. 7.19% 11
13.73% 21
18.30% 28
4.58% 7
17.65% 27
5.23% 8
5.88% 9
9.15% 14
18.30% 28
Q16 US Region
Answered: 153 Skipped: 3
Total 153
New England
Middle Atlantic
East North
Central
West North
Central
South Atlantic
East South
Central
West South
Central
Mountain
Pacific
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
17 / 17
deCarta Connected Cars Survey SurveyMonkey