1. The Online Power Cycle: Eighties themed digital strategy Rich Kirk | Online Marketing Consultant [email_address]

2. Simple, effective digital strategy? I’ll drink to that!

4. WEBSITE

5. WEBSITE ANALYTICS

6. WEBSITE ANALYTICS CHANNELS

7. The Power Cycle WEBSITE CHANNELS ANALYTICS

8. The Power Cycle WEBSITE CHANNELS ANALYTICS

9. The Power Cycle CHANNELS ANALYTICS WEBSITE

10. The Power Cycle CHANNELS ANALYTICS WEBSITE

11. You can do more, go further, and perform better

12. The Power Cycle CHANNELS ANALYTICS GOALS WEBSITE

13. The Power Cycle CHANNELS ANALYTICS GOALS WEBSITE

14. The Power Cycle CHANNELS ANALYTICS GOALS WEBSITE

15. The Power Cycle WEBSITE CHANNELS ANALYTICS GOALS

18. Channels CHANNELS

19. New channels are out there to discover… but they don’t come easy!

20. WEBSITE CHANNELS ANALYTICS GOALS

21. Uncovering New Channels

22. Uncovering New Channels

25. Uncovering New Channels

27. New Channels: Keyword Research New Features!

28. New Channels: Keyword Research

30. New Channels: Keyword Research

31. New Channels: Keyword Research

32. CHANNELS or KEYWORDS ANALYTICS GOALS WEB RESEARCH

33. Channels CHANNEL

37. WEBSITE ANALYTICS GOALS

38. Working channels / keywords New channels / keywords from web tools WEBSITE ANALYTICS GOALS Rejected channels / keywords

42. PPC Optimisation

43. Even your Social Media strategy can benefit from adopting the power circle

46. Measuring MoneyTalks 2010

47. Working channels / keywords Rejected channels / keywords New channels / keywords from web tools WEBSITE ANALYTICS GOALS

48. Your website is a machine. Ongoing modification will boost performance

50. Lowering Landing Page Bounce Rate History Dept The Middle Ages Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et MEDIEVAL magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. CASTLES aute irure dolor in reprehenderit in voluptate velit esse cillum dolore SOCIAL HISTORY nulla pariatur. Excepteur sint occaecat cupidatat non MEDICINE, sunt in culpa qui officia deserunt mollit anim id est laborum Apply now RICK NEIL AN MIKE Entrance Keyword Visits BR Medieval History 100 60% History of Middle Ages 90 22% Medieval Castles 86 73% Middle Ages Course 72 25% Medieval Medicine 54 82%

52. Site Optimisation thru A/B Testing Goal A B

54. Site Optimisation thru A/B Testing A Goal B

55. Site improvement = a great business case

56. WEBSITE CHANNELS ANALYTICS GOALS

57. WEBSITE CHANNELS ANALYTICS GOALS TESTING

58. Google Analytics: clever, but you need to learn to live with it

61. Rejected channels / keywords New channels / Keywords from web tools WEBSITE ANALYTICS GOALS CHANNELS TESTING

62. Thanks! Thanks for listening! Q&A coming up soon…