Bard MBA program on sustainability invited HelloMaaS to talk future of work, a more equitable gig economy and smarter, more purposeful marketing

1. Human Creativity Meets
Augmented Intelligence
How Exponential Organizations Can Be 10x Faster, Better And Cheaper
Personal and confidential © 2018 Marketing As A Service Inc.

2. Hello, I’m Louise Doorn

3. We Live In An Exponential Era
PRODUCTS PRODUCTS + SERVICES CUSTOMER CENTRIC EXPONENTIAL GROWTH
1970s 1990s 2000s NOW

4. In the last 15 years,
52% of the Fortune 500 companies have disappeared
4
1955
Average life expectancy of
Fortune 500 company:
75 years
2015
Average life expectancy of
Fortune 500 company:
15 years

5. Market Cap to $1B

6. “The average half-life of a
business competency has
dropped from 30-years in
1984 to 5-years today.”*
*In technology it’s now 2-years

7. Exponential vs. Linear

8. Exponential Growth Areas
Interfaces
IDEAS
Dashboards
Experimentation
Social
Staff on Demand
Community & Crowd
Autonomy
Engagement
Leveraged Assets
SCALE
Algorithms

9. Attribute 1: Staff On Demand
October 2018: Upwork IPO, market cap $2B

10. Attribute 2: Community & Crowd

11. Attribute 3: Leveraged Assets

12. Attribute 4: Autonomy
June 2018: Microsoft to acquire GitHub for $7.5 billion

13. Attribute 5: Social Technologies
Slack IPO 2019: based on VC funding current valuation $7 billion

14. Marketing Planning and Talent Platform
Human Creativity Meets Augmented Intelligence
Personal and confidential © 2018 Marketing As A Service Inc.

15. Marketing has become unmanageable
Each agency or in-house team
implements new channels,
tactics and tools in isolation.
So much repetition
Shelf life of marketing
knowledge is less than
6 months.
So rapidly changing
50+ marketing channels.
500+ marketing tactics.
5,000+ MarTech tools.
So many channels

16. #1
Increased Marketing Budget
#2
Rapid rise of Gig Economy
#3
Tools, Data and AI
$120BAnnual Digital Budget Spent by 2021 in US only
$5BIndustry by 2018 globally
$32BMarTech industry by 2018
Marketing Planning and Talent Platform Based on 3 Growth Areas
16
Harvard Business Review, March 2018
Forbes & Forrester, January 2017
Lumapartners MarTech landscape 2018

17. Solution
Recommendation
Engine
The more people use the platform, the smarter it gets
7 step
Marketing BriefContributors Users
Predictive
Marketing Planning
Performance feedback,
benchmark data
and A.I.Agency
Freelancer Sell hours
+
Contribute
know-how
+
Provide
expertise
Client
Smarter and
faster planning
+
Flexible
marketing teams
+
Second opinions
HelloMaaS
Marketing Services
(Playbook, Matchmaking,
Fixed Price Services)
A.I. driven marketing platform
Deliver marketing plans on demand with ongoing recommendations
Hire marketing experts for peer advice or freelancers to create flexible teams on demand
Agency

18. A New Operating Model in Marketing connecting clients, freelancers and experts directly (1)
Client benefit:
best of breed
specialists at scale
and budget control
Talent benefit:
Build reputation. Productize
your know-how. Earn more
with value based pricing
Client benefit:
structure in the jungle of
100’s of options and
1,000’s of talent
Talent benefit:
Earn passive
income by sharing
know-how
Marketing Playbook Fixed Price Marketing Package

19. A New Operating Model in Marketing connecting clients, freelancers and experts directly (2)
Client benefit:
Crowdsource ideas
and innovation by
tapping into the
wisdom of crowds
Talent benefit:
Don’t be a taskrabbit.
Connect based on
creativity and grow
new skills.
Client benefit:
Don’t reinvent alone.
Grow new channels and
tactics smarter and
reduce risks.
Talent benefit:
Monetize your know-how.
Build reputation. Get
inspired and earn extra
outside your day job
Peer review and expert advice Post a project to get fresh ideas

20. Platform Launch Next Week. Join as a Freelancer, Client or Expert!

21. Marketing Playbook in ALPHA. Equitable knowledge sharing by Blockchain and Tokens.

22. 1.
We know that marketing can be smarter. HelloMaaS delivers Marketing
As A Service. A platform where agencies can find specialist freelancers,
teams and tools that offer solutions, not just hours for hire.
2.
Where the brains of the HelloMaaS community, AI and the blockchain is
used to guide companies on where and how to play.
3.
Where marketers can create active and passive income to future proof
their career. Where company equity is shared with marketers
contributing to our growth.
4.
Where human creativity meets augmented intelligence making
marketing agile and effective for all involved.

23. Louise Doorn, Founder and CEO
louise<at>hellomaas.com
Featured as HelloMaaS founder in
130 Women of Impact. Click on the
book to read the interview.
Get in touch for a deep dive
Sign up as an expert or freelancer