3rd Evaluation Question in my A2 Media

1. What have you learned
from your audience
feedback?
Evaluation Question 3

2. Screening
 Using a projector in an auditorium, I exhibited my final
products and invited my peers and teachers to sit in on
the viewing.
 Proceeding the screening of both of my adverts and the
sponsorship sequence I held a 5 minute Q&A where
the audience posed some questions to me about the
production.

3. Questions
 I also handed out a questionnaire created by myself to
the audience to fill out after watching the products.
 By carrying out the Q&A and the reflection sheets I
handed out, I wanted to gauge the audiences opinion
and received both positive and negative comments to
take in mind.
 The next 4 slides are some examples of the response I
got on my filled out questionnaires.

8. ‘The Circus Is In Town’ -
Feedback
 Most viewers thought the Circus advert was good but
did not like the soundtrack that accompanied it which
was originally Lily Juniper – ‘True Colours’.
 They felt it did not represent the brand correctly as it
was an old song that would not appeal to my target
audience and was too stereotypical for the bran.
 Upon reflection they were correct and I looked further
into soundtracks which is when I came up with the idea
of using ‘Fix You’ and using the build up in the song to
my advantage.

9. ‘The Circus Is In Town’ -
Feedback
 In my advert I started it off with a depressing walk
through a forest in which I eventually come to a circus
and my demeanor changes.
 The audience liked this idea but thought that I should
change the colour scheme as I was walking and put a
depressing effect on it so that the audience is more
aware of the change.
 However, I was recommended not to overdo this
change as it could look too obvious so I went on Final
Cut and used an effect but toned down the level of it.

10. ‘Let Your Colour Out’ -
Feedback
 In one of the examples shown there was a comment that
said the faces needed to be in a more spontaneous order
and sped up to have more of an effect.
 Looking back on my advert I realised that due to me taking
the photos in a certain order of boys and girls that there
were far too many of the same gender in a row.
 In terms of the timing, I originally only had 30 photos so
needed them to last long in order for the advert to reach my
original quota of 20-30 seconds.
 This comment inspired me to double my photos so I shot 30
more people the next day and put it together so each cut
was twice as quick and this had a very positive effect.

11. ‘Let Your Colour Out’ -
Feedback
 Next, the general consensus was that my old ending
that just had ‘Let Your Youth Out’ with the brand’s logo,
a bird, above it should be changed and that I needed to
name the brand as it was a relatively unknown
company so would not be recognised just by the logo.
 This gave me the idea of having the name of the
company change into the bird in a smooth transition to
finish the advert.
 Following this, I came up with the ‘Let Your Colour Out’
to be part of the transition so it would accompany the
bird and provide a thought provoking ending.

12. Development
Original Ending Shot
New Transition between the two images and slogans

13. Sponsorship Sequence -
Feedback
 I decided to show my draft sequences as well as my
final sequence to show the progression I had made so
far to my audience.
 The general feedback was good but some thought I
should have a wider range of colours that I throw to
really highlight the ‘floods’ in the brand name.
 I then went to do the shots again with two more colours
and it added to the sequence in a positive manner.

14. Sponsorship Sequence -
Feedback
 In the first instance, I had a male voice in the
background saying the name of the brand and what I
was sponsoring.
 Wisely it was mentioned to me that with a male voice
and only male characters in the sequence it might
seem like a male-centered brand, which was not what
the brand stood for as it is uni-sex clothing.
 Having re-done the shots twice already I decided to
instead of doing it again with a girl, I changed the male
voice to a female voice which sounded far better and
gave a superior balance to the sequence.

15. Final Screening
 I hosted a smaller 2nd screening after I amended my
pieces and that audience seemed to think the changes
were definitely for the better.
 I am very thankful that I was able to screen all of my
products and get feedback from up to 30 people so I
could improve my products and get a range of opinions
on them.
 Without this, my adverts and sponsorship sequence
would not have the same level of quality that they do
now.