SlideShare a Scribd company logo
Genre music artist website
conventions – Lana Del Rey
Loops Media
This Photo by Unknown author is licensed under CC BY-NC-ND.
Convention 1. Artist name/logo
• Unconventional, Artist
name is not on the front
Home page
Convention 2. Background image
• Mainly black
• Lana looking
down on the
right of the
screen
• The titles are
fitted into the
image
• Black and
white theme
Convention 3. Use of frames
• Similar to the other
examples researched,
the frame moves when
you scroll
Convention 4. Social Media
• 7 social media links in the
top right corner
• This contrasts other
websites I have researched,
as they are often at the
bottom of the home page
• FaceBook, Twitter, Google
plus, Instagram, YouTube,
Apple, Spotify, special link
to follow her on Spotify
Convention 5. Layout
• Scrolling down takes
you to the video section
• (most relevant page)
Convention 6. Main Sections
• Split into 6 sections
• No link to merchandise on this website
• Home, Music, Videos, Book, Store, Newsletter
• 'Sketch' font
• Serif/sans-serif font
• Capital letters
Convention 6. Main Sections – Music
• No text, other than the
album/single covers
Convention 6. Main Sections - Videos
• Also appears at the bottom of the home page
• Main (full screen) video shown first
• This is the most recent video
• Links to YouTube music videos
Convention 6. Main Sections - Book
• Takes you to a separate
website
• Green theme
• Matches the colours of
the book
• Different theme to main
website
Convention 6. Main Sections - Newsletter
• This is a pop up when
you press 'newsletter'
• Normally, this wouldn't
be put next to the top
links
Convention 6. Main Sections - 'Store'
This additional website is
often used to link different
music services
Convention 7. Merchandise
• Merchandise doesn't come up on her main website
• Limited amount of merchandise
• Limited edition, Only releases when different music releases
• Some strange items – Wall hanging, Blanket
• Standard merch – T-shirts, sweatshirts...

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Lana del rey website analysis loops media

  • 1. Genre music artist website conventions – Lana Del Rey Loops Media This Photo by Unknown author is licensed under CC BY-NC-ND.
  • 2. Convention 1. Artist name/logo • Unconventional, Artist name is not on the front Home page
  • 3. Convention 2. Background image • Mainly black • Lana looking down on the right of the screen • The titles are fitted into the image • Black and white theme
  • 4. Convention 3. Use of frames • Similar to the other examples researched, the frame moves when you scroll
  • 5. Convention 4. Social Media • 7 social media links in the top right corner • This contrasts other websites I have researched, as they are often at the bottom of the home page • FaceBook, Twitter, Google plus, Instagram, YouTube, Apple, Spotify, special link to follow her on Spotify
  • 6. Convention 5. Layout • Scrolling down takes you to the video section • (most relevant page)
  • 7. Convention 6. Main Sections • Split into 6 sections • No link to merchandise on this website • Home, Music, Videos, Book, Store, Newsletter • 'Sketch' font • Serif/sans-serif font • Capital letters
  • 8. Convention 6. Main Sections – Music • No text, other than the album/single covers
  • 9. Convention 6. Main Sections - Videos • Also appears at the bottom of the home page • Main (full screen) video shown first • This is the most recent video • Links to YouTube music videos
  • 10. Convention 6. Main Sections - Book • Takes you to a separate website • Green theme • Matches the colours of the book • Different theme to main website
  • 11. Convention 6. Main Sections - Newsletter • This is a pop up when you press 'newsletter' • Normally, this wouldn't be put next to the top links
  • 12. Convention 6. Main Sections - 'Store' This additional website is often used to link different music services
  • 13. Convention 7. Merchandise • Merchandise doesn't come up on her main website • Limited amount of merchandise • Limited edition, Only releases when different music releases • Some strange items – Wall hanging, Blanket • Standard merch – T-shirts, sweatshirts...