In the name of love video analysis loops media

1. Martin Garrix – In
the Name of Love
video analysis
LOOPS MEDIA

2. Cinematography + Editing
•Starts with black screen
•Straight cut to two shot ELS right lighting seem to be outside
•Cuts to black screen with white Serif font (title of song + artists)
•Next shot is establishing shot (panning left to right across a coastline
with a blue undertone
•cuts to low angle of a mansion filling up full frame
•Used as a transition, a woman in a red dress and a man in a suit stand on
the diving boards
•MCU on Bebe Rexha singing
•cuts to ELS of her standing on a balcony (suggested that it is the same
mansion)

3. Cinematography + Editing
•The slow-paced editing fits with the music at the moment, as it is
waiting for a beat drop
•Next shot ELS low angle of Rexha standing alone on the diving
board
•The editing becomes fast-paced in preparation for the 'drop'
•Ambiguous bubbles coming from the left of the water shot
•Editing in time to the beat
•Man appears to be walking out of mansion to the balcony (the
camera seems to shake although the man stays centre of frame -
this shaking is matched to the beat just before the drop)
•Several two shots of these characters (often ELS or LS)
•The drop is building up and the faster shot reverse shot sequences
suggest something is going to happen with the water

4. Narrative
Relationship already established
Lightning in the background
The music is yet to start
Used as a transition, a woman in a red dress and a man in a
suit stand on the diving boards
the next cut is of them splashing into the water (this hints at
what might happen)
cuts to ELS of her standing on a balcony (suggested that it is
the same mansion)

5. Narrative
Next shot ELS low angle of Rexha standing alone on the diving
board
Cuts to a shot of the water suggesting she might fall in
Shots of two people underwater getting close (with several
different lighting undertones)
Man appears to be walking out of mansion to the balcony (the
camera seems to shake although the man stays centre of frame -
this shaking is matched to the beat just before the drop)
OTS of the girl on the diving board while there is lightning in the
distance
Man appears in this shot and stands on the other diving board
As the beat drop, the water splashes everywhere

6. Representation
Red dress, red lipstick + heavy makeup,
stereotypical female with long blond hair and
tight fitted dress - obvious male gaze