Content Marketing Strategy Part 2

1. Content Marketing
Strategy
Part 2

2. Content Marketing:
Have Objectives-
Publish One Newsletter Every Week
By 31st January Achieve 1000 More
Blog Subscribers
Set An Achievable Number Of
Followers
Compiled by author from Content Marketing Revolution Image source googleimages.com

3. Content Marketing:
Challenges-
Producing Engaging Content (60%)
Measuring Content Effectiveness (57%)
Producing Content Consistently (57%)
Measuring ROI Of Content Program (52%)
Lack Of Budget (35%)
Lack Of Creation Time (51%)
Compiled by author from curata.com

4. Content Marketing:
Low Cost Generation Tactics-
Content Curation: Recycle, Repurpose And Recycle Your Most
Interesting, Informative And Useful Information
Make Use Of Internal Resources
Collect, Contextualize And Republish Other People’s Content
(Content Curation)
Compiled by author from content marketing revolution

5. Content Marketing:
Outsourcing-
Compiled by author from curata.com
25% Of Marketers Don’t Outsource Content
Creation
About 2/3 Of Marketers Outsource Less Than 1/3
Of The Content Creation
The Top 2 Most Outsourced Content Marketing
Activities: Writing (44%); Design (41%)
57% Of Business Bloggers Outsourced Blog Posts
Originate From Non-contributed Or Guest Posts

6. Content Marketing:
Growth Potential-
77% Of Marketers Will Increase Content Production In The Next
12 Months
56% Of Leading Business Bloggers Are Hiring Additional
Resources In The Next 12 Months
The Marketing Software Market Is Expected To Grow To More
Than $32.3 Billion By 2018
This Will Be The Fastest Growing Area In High Tech, With A
Compound Annual Growth Of 12.4%
Compiled by author from curata.com

7. Content Marketing
Technology-
1/3 of Companies Have Integrated Some Type Of Marketing And Sales Automation
Systems
69% Of Companies Are Using An Editorial Calendar For Content Marketing
68% Of Marketers Are Increasing Investment In Content Marketing Technology
56% Of Marketers Are Using Content Marketing Specific Software To Manage Their
Content Workflow And Distribution
Compiled by author from curata.com

8. Content Strategy:
Trends-
 By 2016, 60% of companies will have an executive who is directly responsible
for an overall content marketing strategy
 (e.g., Chief Content Officer, VP or director of content)
 CMOs report that building out content marketing as an organizational
competency is the 2nd most important initiative, behind measuring ROI
Image source googleimages.com

9. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

10. Sources Cited
 "Content Marketing Revolution: Seize Control of Your Market in Five Key Steps Paperback
– 18 Aug 2015." Content Marketing Revolution: Seize Control of Your Market in Five Key
Steps: Amazon.co.uk: Dane Brookes: 9780993369704: Books. Web. 15 Dec. 2015.
http://www.amazon.co.uk/Content-Marketing-Revolution-Control-
Market/dp/0993369707
 "Content Marketing Statistics: The Ultimate List." Content Marketing Forum. Web. 10
Dec. 2015. http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
 Modern Marketing Essentials Guide: Content Marketing: A Prescriptive Guide Fortified to
Build Stronger Marketing http://downloads.digitalmarketingdepot.com/rs/727-ZQE-
044/images/ORA_1506_MMContMrkt.pdf?mkt_tok=3RkMMJWWfF9wsRogu6nBZKXonjHpfsX
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