DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Lorena's Resume
1. Lorena Berghezan
S1685 White Birch Dr. Wisconsin Dells, WI 53965
608-445-2697, lomassch@gmail.com
Website: http://fsbizsite.com/lmberghezan/
LinkedIn: http://www.linkedin.com/in/lmberghezan
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OBJECTIVE
To obtain a position in Digital Marketing where I can utilize my talents in visual communications, media
design, and marketing technologies to help companies appeal to a wide range of potential customers.
SKILLS
Adobe Creative Suite
• Experienced in the software of Premiere Pro, Photoshop, Illustrator, InDesign, and After Effects
Video Editing Software
• Experienced in Final Cut
Operating Systems
• Experienced in the operating systems of Windows and Mac
Microsoft Office
• Experienced in Word, Excel, and PowerPoint
Communications
• Excellent verbal and written communicator
• Can speak both English and Spanish fluently
Motivation/Initiative
• Optimistic, highly motivated, eager to learn at every opportunity
• Able to stay productive even during periods of lull
• Always able to find new ways to stay creative
PROFESSIONAL EXPERIENCE
Century 21 Prestigia (08/2020 to Present)
Av. Elmer Faucett N 303, Cercado de Lima 15088, Perú.
DIGITAL MARKETING SPECIALIST
Duties and Responsibilities:
• Design, create, and deliver marketing strategies to support the expansion and growth of the
company.
• Plan and execute marketing campaigns across the social media platforms.
• Create and publish marketing content including videos.
• Analyze data to determine campaign efficiency.
Ho-Chunk Nation (01/2014 to 01/2019)
S3214 County Hwy BD, Baraboo, WI 53913
2. EVENT PLANNER AND MEDIA DESIGNER/CONVENTION COORDINATOR
Duties and Responsibilities:
• Coordinated group sales to meet/exceed revenue and profit goals.
• Negotiated room rates, dates, and space for large groups/accounts including corporate, leisure,
and entertainment accounts.
• As a convention coordinator, created the first bridal open house which through a lot of
organization and marketing strategies brought several leads to our convention center and
revenue to the casino floor.
Hy Cite Enterprises, LLC. (12/2011 to 12/2013)
211 Pinehurst Dr, Middleton WI 53562
SALES ADMINISTRATION REPRESENTATIVE
Duties and Responsibilities:
• Set up and maintained all new distributors within the Hy Cite Enterprises database
• Worked directly with various vendors to facilitate incentives during the Hy Cite Conventions
• Wrote, designed, and updated memos and announcements for the Sales Administration
department in both English and Spanish.
EDUCATION
Bachelors of Science in Digital Marketing
Full Sail University – Expected graduation date: 03/2022
Associates of Science in Visual Communications and Media Design
MATC Madison College – Graduation: 05/2011
CERTIFICATIONS (All can be verified through my personal website)
• Google Analytics Essential Training
• SEO Foundations
• Personal Branding on Social Media
• LEAD Generation Foundations
• Online Marketing Foundations
• Growth Hacking Foundations
• Advertising on Facebook
• Marketing Research
• Marketing on LinkedIn
• Marketing Foundations: The Marketing Funnel
• Social Media Marketing: Managing Online Communities
• Social Media Marketing for Small Business
• Content Marketing Foundations
REFERENCES
Brian Decorah
Group Sales Manager - Ho-Chunk Nation
Relationship: Direct manager
Phone: (608) 797-6720
3. David Flatt
Production Manager, Media Designer, Webmaster at Advantage Advertising & Production Media
Technology, Inc.
Relationship: Instructor
Phone: (715) 309-3884
Brent Clemens
Designer & Educator at Full Sail University
Relationship: Instructor
Phone: (407) 801-9932