2. Cone Magazine is an independent online magazine focusing
on music, art, and culture. Carte Rare was commissioned to
create an iconic and distinctive logo and brand identity.
The logo was created using an isometric grid. This drawing
method is used for visually representing three-dimensional
objects in two dimensions and to create isometric shapes,
including the cone.
Cone
Magazine
5. 05/28CARTERARELTDBRANDIDENTITYPORTFOLIO
Ministry of Sound regularly release digital only compilations
to try and push growing music genres to a larger scene. In
this way, these compilations are testing grounds to see if
it would possibly work as part of a larger campaign in the
future.
Carte Rare was commissioned to create artwork that would
embody the concept of the new “Sound of” series and
communicate to their target audience.
In order to achieve this we focused on refining a selection
of vibrant colours and slick geometric shapes that would
compliment the iconic logo and bold typography.
Ministry of Sound
The Sound of Bass House
9. 09/28CARTERARELTDBRANDIDENTITYPORTFOLIO
Habitat is Limericks newest nightclub and performance
venue. The club boasts the latest in sound and visuals, top
resident Djs and VJ’s, live performers and special events.
We were tasked with creating a brand identity; including
a weekly event poster system and the venues marketing
collateral.
Habitat Nightclub
11. 11/28CARTERARELTDBRANDIDENTITYPORTFOLIO
POSTER POSITVE [on pink stock] POSTER NEGATIVE [on blue stock] POSTER POSITVE [on green stock]
Weekly Poster System
Full colour image
Date
Name of main act
Logotype
Additional copy eg. address, price tec. etc.
Web Address
sub heads of support acts
can be added beneath.
[43pt Relative Book]
EVENT POSTER
13. 13/28CARTERARELTDBRANDIDENTITYPORTFOLIO
The Generator brand book tells the brand story, beginning at
its inception in 1997. It goes through the history, vision, brand
extensions and the extensive property portfolio.
It is the main piece of collateral used to present to clients,
future collaborators and partners, to help them better
understand the brand.
Generator Brand Book
17. 17/28CARTERARELTDBRANDIDENTITYPORTFOLIO
Merrymaking is a monthly London club night. The emphasis is
on fun and nostalgic music that makes people dance.
The aim was to create a minimal, bold and memorable brand
that communicated this. The result allowed for the production
of cost effective print collateral and a brand that would also
work across digital channels.
Merrymaking Clubnight
24. 24/28CARTERARELTDBRANDIDENTITYPORTFOLIO
Hook aim to evolve fish and chips to something different.
Using only fresh, sustainable fish varietys daily.
We were asked to develop the brand for the planned
expansion of Hook restaurants. The brief was to create a
new logo and design a new menu which was inline with their
target audience and new aestehic.
Hook Restaurants
