SlideShare a Scribd company logo
1 of 15
Download to read offline
The Future of B2B Sales is Collaboration
Collaborating
collaborating
Old Mantra,
New Twist
● There has been a shift in the way
buyers engage with vendors
● Sales cycles have become
increasingly complex
● The RFP Process now involves
multiple buying groups/stakeholders
Why is collaboration so important?
Average number of stakeholders
involved in a B2B purchase is
These stakeholders come from different
● Locations
● Functions
● Seniority levels
Source: CEB
of sales professionals say that collaborative
selling increased their pipeline by more than
Source: Salesforce
of sales teams see collaboration
as instrumental to their success
Source: Salesforce
Every role in the organization adds value to the customer’s
purchasing experience, which means that everybody is, in
fact, selling!
Bottom Line: Everybody’s in Sales
Creating a Culture of Collaboration
People Rewards Technology
● Create matrixed teams
● Ensure cross-team alignment
● Define roles
Start with People
● Offering commission to Sales teams and
fixed salaries to other teams leads to silos
● Offering team-based rewards leads
to collaboration
Continue with Compensation & Rewards
● Web Conferencing solutions
● Messaging solutions
Enable with Technology
● Project Management solutions
● Content Management solutions
● Proposal and RFP response solutions
Enable with TechnologyEnable with Technology
● Successful sales professionals collaborate within
their teams and across the organization
● Achieve collaboration by focusing on people,
incentives, and technology
Read the entire article on the Loopio's blog
Summary
Loopio’s RFP Response Software supercharges
the way enterprises respond to RFPs, RFIs, and
Security Questionnaires.
Learn more about Loopio at www.loopio.com
About Loopio

More Related Content

What's hot

Customer Success Management
Customer Success ManagementCustomer Success Management
Customer Success Management
Nick Mehta
 

What's hot (20)

Customer Advocacy and Customer Advisory Boards
Customer Advocacy and Customer Advisory BoardsCustomer Advocacy and Customer Advisory Boards
Customer Advocacy and Customer Advisory Boards
 
How to Cut Through Competitors' Claims with Customer References and Advocacy
How to Cut Through Competitors' Claims with Customer References and AdvocacyHow to Cut Through Competitors' Claims with Customer References and Advocacy
How to Cut Through Competitors' Claims with Customer References and Advocacy
 
Partner management - Tenego webinar
Partner management - Tenego webinarPartner management - Tenego webinar
Partner management - Tenego webinar
 
The Customer Experience / Customer Advocacy Connection
The Customer Experience / Customer Advocacy ConnectionThe Customer Experience / Customer Advocacy Connection
The Customer Experience / Customer Advocacy Connection
 
Partner / Channel Enablement
Partner / Channel EnablementPartner / Channel Enablement
Partner / Channel Enablement
 
Sales Managers & Enablement: Strengthening the Connection
Sales Managers & Enablement: Strengthening the ConnectionSales Managers & Enablement: Strengthening the Connection
Sales Managers & Enablement: Strengthening the Connection
 
Exploring the Channel Disconnect
Exploring the Channel DisconnectExploring the Channel Disconnect
Exploring the Channel Disconnect
 
CAPSTONE- Customer Advocacy Program
CAPSTONE- Customer Advocacy ProgramCAPSTONE- Customer Advocacy Program
CAPSTONE- Customer Advocacy Program
 
Customer Success Management
Customer Success ManagementCustomer Success Management
Customer Success Management
 
Co-op Marketing Strategies: Building a Better Co-op/MDF Program
Co-op Marketing Strategies: Building a Better Co-op/MDF ProgramCo-op Marketing Strategies: Building a Better Co-op/MDF Program
Co-op Marketing Strategies: Building a Better Co-op/MDF Program
 
14 steps to build a professional reseller partner program
14 steps to build a professional reseller partner program14 steps to build a professional reseller partner program
14 steps to build a professional reseller partner program
 
Achieving Sales Mastery through Virtual Sales Training & Reinforcement
Achieving Sales Mastery through Virtual Sales Training & ReinforcementAchieving Sales Mastery through Virtual Sales Training & Reinforcement
Achieving Sales Mastery through Virtual Sales Training & Reinforcement
 
Defining sales enablement charter 2021
Defining sales enablement charter 2021Defining sales enablement charter 2021
Defining sales enablement charter 2021
 
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful MessageRockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message
 
Metrics That Bridge Sales and Customer Success
Metrics That Bridge Sales and Customer SuccessMetrics That Bridge Sales and Customer Success
Metrics That Bridge Sales and Customer Success
 
Cgs channel enablement services nn bm
Cgs channel enablement services  nn bmCgs channel enablement services  nn bm
Cgs channel enablement services nn bm
 
Aligning Sales and Customer Success
Aligning Sales and Customer SuccessAligning Sales and Customer Success
Aligning Sales and Customer Success
 
Brands are assets
Brands are assetsBrands are assets
Brands are assets
 
B2B Marketing for Fintechs
B2B Marketing for FintechsB2B Marketing for Fintechs
B2B Marketing for Fintechs
 
Break Through the Sales Noise and Grow Your Prospect and Client Relationships...
Break Through the Sales Noise and Grow Your Prospect and Client Relationships...Break Through the Sales Noise and Grow Your Prospect and Client Relationships...
Break Through the Sales Noise and Grow Your Prospect and Client Relationships...
 

Similar to Always Be Collaborating

Similar to Always Be Collaborating (20)

Sales and marketing alignment
Sales and marketing alignmentSales and marketing alignment
Sales and marketing alignment
 
Marketo Success Strategies: Sales and Marketing Partnership
Marketo Success Strategies: Sales and Marketing PartnershipMarketo Success Strategies: Sales and Marketing Partnership
Marketo Success Strategies: Sales and Marketing Partnership
 
PRM: The Missing Link
PRM: The Missing LinkPRM: The Missing Link
PRM: The Missing Link
 
Channel Evolution
Channel EvolutionChannel Evolution
Channel Evolution
 
Basware Steve Muddiman: Thought Leadership 22.01.2014
Basware Steve Muddiman: Thought Leadership 22.01.2014Basware Steve Muddiman: Thought Leadership 22.01.2014
Basware Steve Muddiman: Thought Leadership 22.01.2014
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...
 
NYC HUG 2019: HubSpot Sales Hub Overview
NYC HUG 2019: HubSpot Sales Hub OverviewNYC HUG 2019: HubSpot Sales Hub Overview
NYC HUG 2019: HubSpot Sales Hub Overview
 
CRM Meets the Sales Process
CRM Meets the Sales ProcessCRM Meets the Sales Process
CRM Meets the Sales Process
 
Strengthen your value proposition
Strengthen your value propositionStrengthen your value proposition
Strengthen your value proposition
 
Why marketing automation is indispensible (Shimon Ben Ayoun)
Why marketing automation is indispensible (Shimon Ben Ayoun)Why marketing automation is indispensible (Shimon Ben Ayoun)
Why marketing automation is indispensible (Shimon Ben Ayoun)
 
Sales And Marketing Alignment PowerPoint Presentation Slides
Sales And Marketing Alignment PowerPoint Presentation Slides Sales And Marketing Alignment PowerPoint Presentation Slides
Sales And Marketing Alignment PowerPoint Presentation Slides
 
Overzicht van The Collaborative Sale
Overzicht van The Collaborative Sale Overzicht van The Collaborative Sale
Overzicht van The Collaborative Sale
 
6 ways to achieve sales and marketing alignment throughout the buyer's journey
6 ways to achieve sales and marketing alignment throughout the buyer's journey6 ways to achieve sales and marketing alignment throughout the buyer's journey
6 ways to achieve sales and marketing alignment throughout the buyer's journey
 
PM Skills & Toolkit for Driving Customer-Focused Teams
PM Skills & Toolkit for Driving Customer-Focused TeamsPM Skills & Toolkit for Driving Customer-Focused Teams
PM Skills & Toolkit for Driving Customer-Focused Teams
 
brainpower - organisational structure
brainpower - organisational structurebrainpower - organisational structure
brainpower - organisational structure
 
Social sales enablement with jive
Social sales enablement with jiveSocial sales enablement with jive
Social sales enablement with jive
 
Digital Marketing Mistakes that Killed Profitability in 2018
Digital Marketing Mistakes that Killed Profitability in 2018Digital Marketing Mistakes that Killed Profitability in 2018
Digital Marketing Mistakes that Killed Profitability in 2018
 
How to Drive Key KPIs Through your Lifecycle Marketing
How to Drive Key KPIs Through your Lifecycle MarketingHow to Drive Key KPIs Through your Lifecycle Marketing
How to Drive Key KPIs Through your Lifecycle Marketing
 
The Reference Framework for Sales Operations - InsightSquared
The Reference Framework for Sales Operations - InsightSquaredThe Reference Framework for Sales Operations - InsightSquared
The Reference Framework for Sales Operations - InsightSquared
 
Pareto engr 245 lean launch pad stanford 2020
Pareto engr 245 lean launch pad stanford 2020Pareto engr 245 lean launch pad stanford 2020
Pareto engr 245 lean launch pad stanford 2020
 

Recently uploaded

Jual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLI
Jual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLIJual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLI
Jual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLI
Pusat Herbal Resmi BPOM
 
Curtain Fabric File | Sofa Fabric File | Asadeep Furnishing
Curtain Fabric File | Sofa Fabric File | Asadeep FurnishingCurtain Fabric File | Sofa Fabric File | Asadeep Furnishing
Curtain Fabric File | Sofa Fabric File | Asadeep Furnishing
Asadeep Furnishing Pvt. Ltd.
 

Recently uploaded (7)

Jual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLI
Jual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLIJual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLI
Jual Obat Aborsi Di solo wa 0851/7541/5434 Cytotec Misoprostol 200mcg ASLI
 
Role of listening in selling or negotiation..pptx
Role of listening in selling or negotiation..pptxRole of listening in selling or negotiation..pptx
Role of listening in selling or negotiation..pptx
 
Discover Kashmir's Best products at Rachnas.pdf
Discover Kashmir's Best products at Rachnas.pdfDiscover Kashmir's Best products at Rachnas.pdf
Discover Kashmir's Best products at Rachnas.pdf
 
Potato Peeler ficha tecnica.pdf 30kg importado
Potato Peeler ficha tecnica.pdf 30kg importadoPotato Peeler ficha tecnica.pdf 30kg importado
Potato Peeler ficha tecnica.pdf 30kg importado
 
Beyond Traditional Selling: How You Can Leverage Modern Channels For Growth T...
Beyond Traditional Selling: How You Can Leverage Modern Channels For Growth T...Beyond Traditional Selling: How You Can Leverage Modern Channels For Growth T...
Beyond Traditional Selling: How You Can Leverage Modern Channels For Growth T...
 
TRAITS OF A SUCCESSFUL SALESPERSON .pptx
TRAITS OF A SUCCESSFUL SALESPERSON .pptxTRAITS OF A SUCCESSFUL SALESPERSON .pptx
TRAITS OF A SUCCESSFUL SALESPERSON .pptx
 
Curtain Fabric File | Sofa Fabric File | Asadeep Furnishing
Curtain Fabric File | Sofa Fabric File | Asadeep FurnishingCurtain Fabric File | Sofa Fabric File | Asadeep Furnishing
Curtain Fabric File | Sofa Fabric File | Asadeep Furnishing
 

Always Be Collaborating

  • 1. The Future of B2B Sales is Collaboration Collaborating
  • 3. ● There has been a shift in the way buyers engage with vendors ● Sales cycles have become increasingly complex ● The RFP Process now involves multiple buying groups/stakeholders Why is collaboration so important?
  • 4. Average number of stakeholders involved in a B2B purchase is These stakeholders come from different ● Locations ● Functions ● Seniority levels Source: CEB
  • 5. of sales professionals say that collaborative selling increased their pipeline by more than Source: Salesforce
  • 6. of sales teams see collaboration as instrumental to their success Source: Salesforce
  • 7. Every role in the organization adds value to the customer’s purchasing experience, which means that everybody is, in fact, selling! Bottom Line: Everybody’s in Sales
  • 8. Creating a Culture of Collaboration People Rewards Technology
  • 9. ● Create matrixed teams ● Ensure cross-team alignment ● Define roles Start with People
  • 10. ● Offering commission to Sales teams and fixed salaries to other teams leads to silos ● Offering team-based rewards leads to collaboration Continue with Compensation & Rewards
  • 11. ● Web Conferencing solutions ● Messaging solutions Enable with Technology
  • 12. ● Project Management solutions ● Content Management solutions ● Proposal and RFP response solutions Enable with TechnologyEnable with Technology
  • 13. ● Successful sales professionals collaborate within their teams and across the organization ● Achieve collaboration by focusing on people, incentives, and technology Read the entire article on the Loopio's blog Summary
  • 14.
  • 15. Loopio’s RFP Response Software supercharges the way enterprises respond to RFPs, RFIs, and Security Questionnaires. Learn more about Loopio at www.loopio.com About Loopio